Nordstrom Partners with NuORDER for its Wholesale Buying Platform

NuORDER, the leading B2B wholesale ecommerce platform, today announced Nordstrom, Inc. (NYSE: JWN) has chosen NuORDER to utilize as its platform for wholesale buying and assortment selection for its supplier brands. NuORDERs cloud-based wholesale lifecycle tool will streamline Nordstroms buying process and help the retailer evolve its merchandising approach.

Through this partnership, NuORDER will provide Nordstrom and their supplier brands with a platform that will enable collaboration, assortment selection and enhanced visibility into product. The fashion retailer and its brand partners can upload product catalogs, take notes and capture purchase intent. Additionally, NuORDER will offer Nordstroms buyers a complete view of the merchandise they plan to buy for the upcoming season, which will allow them to identify gaps or opportunities across their available spend, helping the company curate a wide range of products for its customers.

Were excited to partner with NuORDER and leverage their capabilities such as a digital market tool,” said Teri Bariquit, Executive Vice President Merchandise Planning, Inventory and Solutions, Nordstrom. Having a tool with shared visual information allows buyers and brands work much more effectively together.

NuORDER helps brands improve their market to order process, reduce manual efforts and expedite Nordstroms commitments with them. It also enables the automation of intaking product data into the downstream Nordstrom systems, and move buyers to use digital whiteboards. The visual merchandising tool will enable brands to digitally showcase their products and personalize their presentations to Nordstrom buyers to better market themselves and promote themes, products and collections.

Introducing NuORDER to our ways of working has made a notable impact on our business, including reinforcing key customer relationships and enabling us to grow our wholesale business, said Ricky Green, Global Wholesale & Licensing Director, Ted Baker London. The collaboration between NuORDER and Nordstrom is a game changer for our business and is telling of the strategic impact this partnership could have on the industry as a whole.


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NuORDER has experienced rapid growth on its platform, adding 900 brands and driving $15 billion retail gross merchandise volume. Many of the brands that currently work with NuORDER, including Coach, ASICS, Lacoste, Levis, Shiseido and Theory, are also customers of Nordstrom, making this an ideal partnership.

Partnering with Nordstrom is a natural fit for us and for the brands on our platform, said Olivia Skuza, co-founder and co-CEO, NuORDER. Nordstrom shares similar values to NuORDER. Both companies lead with an innovation first mindset, care deeply about our customers and leverage technology to help advance the industry. Its been incredibly exciting to see the impact we have made in such a short amount of time and were looking forward to delivering value to the entire Nordstrom brand ecosystem.

To learn more about using NuORDER to sell to Nordstrom, please visit


NuORDER has been dedicated to helping businesses increase their B2B sales since 2011 and currently empowers B2B eCommerce sites for over 900 vendors and 400,000 buyers. NuORDER provides sales teams and buyers one central place to browse products and catalogs, access up-to-the minute sales and inventory data, and place orders from their computer or our mobile app “ 24/7/365. NuORDER is flexible and scalable, with a rich feature suite to support any business “ regardless of whether youre selling designer, denim, sporting or beauty products. Visit us at for more information.

Danny Essner, 424-313-5665
[email protected]
Communications for NuORDER
Elizabeth Somerville, 415-544-7231
[email protected]