iClick Interactive Asia Group Limited (iClick) (Nasdaq: ICLK), a leading independent online marketing technology platform in China, today announced it is collaborating with Ctrip.com International Limited (Ctrip)(Nasdaq: CTRP), Chinas top online travel agency (OTA), to create an e-commerce platform that allows retailers to directly target Chinas 130 million-plus foreign travellers and provides them tools to maximise sales closure.
The platform, expected to launch in China in the fourth quarter 2018, utilizes iClicks proprietary technology capable of gathering precise data from its 750 million profiled Chinese consumers, including which websites these individuals typically visit to shop for certain products and services. iClick will power new tools on the collaborative platform that increase the capability to identify and target travellers from China.
All travellers purchasing flights on Ctrip will be given access to the platform and subsequently have the chance to pre-order products through the Duty-Free operator at their destination airport before leaving China. The travellers will have access to hundreds of globally renowned brands and must-have local products. The shopping experience for travellers will further be improved through personalized messaging, flexible real-time pricing and payment options, prior to and during their trip.
Participating retailers on the platform will be able to establish an online storefront for selling their products while accessing anonymous but comprehensive data on relevant travellers. As a result, these retailers are expected to significantly increase their sales volumes without an appreciable increase in expense.
iClick will distribute the new platform to thousands of travel retailer brands, including both Chinese and international brands that traditionally market to the more lucrative segment of Chinese outbound travellers. iClick expects to derive revenue from the platform through subscription fees paid by participating retailers and via ad placement by brands that may or may not be the subscribers of the platform.
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Travellers to foreign nations have traditionally been among the most elusive groups to target effectively via online marketing and advertising, said iClick CEO Sammy Hsieh. Thanks however to the enormous influx of data we have recently derived from China-based travellers, we are now able to understand better than ever what products and services they will likely buy, where and when they will buy them, and how best to make these sales happen.
We are very excited to join forces with Ctrip, which will contribute a vast amount of consumer data relating to the most popular destinations for Chinese travellers. Our companies combined technology will result, we believe, in a collaborative platform providing unparalleled new sales opportunities to retailers and a greatly enhanced experience for Chinese travellers going overseas.
Samson Chai, Overseas Marketing Director of Ctrip, added, Partnering with iClick is a great opportunity to provide our customers in China with an easy-to-use platform that can extend their travel experience and enjoyment and help them pre-order numerous products, hassle-free. We look forward to the deeper collaboration with iClick and launching this important new travel platform together.
The number of Chinese outbound travellers has grown from 83.2 million in 2012 to close to 130 million in 2017, and reached 71.3 million in the first half of 2018, according to the 2017 China Outbound Travel Big Data Reportby China Tourism Academy and Ctrip. In 2017, Chinese outbound travellers ranked No. 1 worldwide in terms of average spending per trip.
About iClick Interactive Asia Limited
iClick Interactive Asia Group Limited (Nasdaq:ICLK) is an independent online marketing technology platform that connects worldwide marketers with audiences in China. Built on cutting-edge technologies, our proprietary platform possesses omni-channel marketing capabilities and fulfills various marketing objectives in a data-driven and automated manner, helping both international and domestic marketers reach their target audiences in China. Headquartered in Hong Kong, iClick Interactive was established in 2009, currently operating in eight locations worldwide including Asia and London.
Ctrip.com International, Ltd. is a leading travel service provider of accommodation reservation, transportation ticketing, packaged tours and corporate travel management in China. It is the largest online consolidator of accommodations and transportation tickets in China in terms of transaction volume. Ctrip enables business and leisure travelers to make informed and cost-effective bookings by aggregating comprehensive travel related information and offering its services through an advanced transaction and service platform consisting of its mobile apps, Internet websites and centralized, toll-free, 24-hour customer service center. Ctrip also helps customers book vacation packages and guided tours. In addition, through its corporate travel management services, Ctrip helps corporate clients effectively manage their travel requirements. Since its inception in 1999, Ctrip has experienced substantial growth and become one of the best-known travel brands in China.
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