GRC Launches Global Partner Program to Support Accelerating Adoption of Data Center Liquid Immersion Cooling

GRC, the leader in immersion cooling for data centers, today announced a channel partner program, which it has been piloting in select regions for over one year. This program ensures availability of local, well-trained and experienced data center professionals to assist GRCs world-wide customer base in simplifying adoption of immersion cooling systems.

The pilot program has been focused on Europe and Asia-Pacific regions, and is now expanding into other regions, including the Middle East and South America.

We are excited to be representing GRC in Europe, said Allard Prins, Commercial Director of Netherlands-based Submerged Cooling Solutions. Our parent company currently supports approximately 2000 conventional installations in Europe, and we are clearly seeing the demand for more immersion cooling expertise. This partnership program enables us to responsively deliver that local expertise to customers struggling with data center cooling challenges.

GRCs channel program enables partners to successfully engage and support customers in applications sectors, including blockchain, academic and commercial high-performance computing, artificial intelligence, defense and high frequency trading. Organizations with experience designing, building and maintaining infrastructure for the data center market are encouraged to apply for participation in GRCs partner program.

GRC now has customers operating in thirteen countries, and interest in immersion cooling continues to expand globally, said Peter Poulin, CEO of GRC. As our business scales, our network of partners is critical to delivering an exceptional customer experience anywhere in the world.


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To date, GRC has expanded its global footprint with fifteen partners around the world. Specific emphasis has been placed on Europe, Middle East and Asia-Pacific regions. GRC has signed agreements and trained partners in Western Europe, Saudi Arabia, Singapore, Japan and the Peoples Republic of China.

To ensure GRC matches the customer with the partner that best fits their needs, partners are qualified into one of three tiers based upon their areas and levels of expertise, as well as their geographic reach.

Last month, the Texas Advanced Computing Center (TACC) at The University of Texas at Austin was awarded a $60 million grant from the National Science Foundation, for its new Frontera supercomputer, making it the fastest at any U.S. university and among the most powerful in the world. GRCs immersion cooling system will be used to keep Fronteras GPU-based servers from overheating in Austins 100-degree summers.

About GRC

GRC is the immersion cooling authority. The company’s patented immersion cooling technology radically simplifies deployment of data center cooling infrastructure. By eliminating the need for chillers, CRACs, air handlers, humidity controls and other conventional cooling components, enterprises reduce their data center design, build, energy, and maintenance costs. GRCs solutions are deployed in thirteen countries and are ideal for high density computing, including artificial intelligence, blockchain, HPC, and other GPU-centric applications. They are environmentally resilient and space saving, making it possible to deploy the solution in virtually any location with minimal lead time. Visit for more information.