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3rd Edition: Design Thinking for Banks & Financial Services

September 27, 2017 - September 28, 2017

Global Banking & Finance Review_web banner (300x300)_3rd Edition- Design Thinking for Banks & Financial Services_marcus evans

Why You Should Attend

Innovation is now considered both a topic priority and necessity for financial institutions of all sorts and sizes. Organizational complexities, regulatory scrutiny, and the nature of financial products have stifled innovation in the financial sector. However, organizations have begun to embrace a customer-centered approach to product design, development and rollout. Many industries are integrating multiple disciplines within one projects lifecycle to stay competitive. It is vital for companies to truly understand their users, articulate the change and grow as the user does.

The 3rd Edition: Design Thinking for Banks & Financial Services Conference will address key topics such as: creating a security ecosystem, building an innovation engine, the interaction of user research and design strategy, balancing technology and human-centric initiatives, regulatory and privacy constraints on user research, integration of methodologies such as lean start-up and agile, multiple channel opportunities in a physical space, key insights from start-ups, delivering disruptive products, utilizing co creation, organizational change, establishing a culture of innovation and design, various types of innovation in human-centered design, advances in artificial intelligence, plus much more!

Key Topics

  • Establish a sound human-centric culture and benchmark on successful innovation projects with Northern Trust and RBC
  • Deliver disruptive products, services and capabilities in a highly complex, regulated, and risk adverse sector with PayPal
  • Integrate and streamline models and methodologies such as lean start-up, agile, and design thinking across the enterprise with U.S. Bank
  • Leverage cross departmental co-creation to spark collaboration and growth with MasterCard
  • Recognize the needs and desires of the customer base by gathering and analyzing deep insights to drive development with AIG

Previous Attendees Include

American Express, Bank of America, Regions Financial, BNY Mellon, KeyCorp, Merrill Lynch, BankUnited, Credit Suisse, HSBC USA, Bank United – N.A., BBVA Compass, Cadence Bank, Capital One, Citi Global Transaction Services, Everbank, FDIC, GE Capital Bank, Home Trust Company, M&T Bank, Sovereign, State Street Financial, Deutsche Bank, HSBC, MasterCard, Metlife, Northern Trust, PNC Bank, SunTrust Bank, TD Bank, Texas Capital Bank, UMB Financial Corp, JP Morgan Chase & Co.,Wells Fargo & many more

Why Choose marcus evans?

marcus evans specialises in the research and development of strategic events for senior business executives. From our international network of 63 offices, marcus evans produces over 1000 event days a year on strategic issues in corporate finance, telecommunications, technology, health, transportation, capital markets, human resources and business improvement.

Above all, marcus evans provides clients with business information and knowledge which enables them to sustain a valuable competitive advantage and makes a positive contribution to their success.