ZRG reveals its new identity with a complete brand transformation and website launch.
Since its inception over 19 years ago, ZRG has been the best kept secret in the executive search space. With recent growth and the firm embarking on new heights within the industry, it was time for an upgrade.
ZRG has been the fastest growing global executive search firm the past few years and 2018 brought another 50% year over year growth. As a disruptor within the industry, our brand and messaging needed to match our growth and ambitions to change this industry, said ZRG Chief Executive Officer, Larry Hartmann.
Mark Cummings, ZRGs Director of Marketing commented, There are several mandates that are in front of Marketing for 2019, but none was as important as the rebranding effort and our website. Especially, since that is the vehicle bringing our new brand to life. Having the right branding partner who understood our vision was important to the process. Sean and his team at Looney Advertising nailed it and gave us a solid platform to build from.
In October of 2018, ZRG retained the services of Looney Advertising as part of their rebranding which began the transformation.
CEO and Founding Partner of Looney Advertising, Sean Looney added, ZRG’s unique process and long-term commitment to their clients changed how we thought about the category and made traditional search firms seem really antiquated. Sometimes, when a company has a strong culture and assets you don’t have to create a new brand platform, it just reveals itself. ZRG’s new positioning statement makes it clear that they are poised to disrupt their industry.”
Mark continued, Our new positioning is based on the premise of looking at things differently. Taking what is an antiquated process and turning it into something that redefines what we do. In the end, the words of our new positioning align with our value proposition to any client we offer our solutions to. And although it is new positioning to the market, it has been very true to us for decades.
In an industry saturated by experts who search, we prefer to BUILD. Careers. Companies and organizations. Long-term success stories. STOP SEARCHING. START BUILDING. Words we live by every day.
You can get our full story from our video on our home page: http://zrg.impel.digital/#corpvideo
About ZRG Partners For more than 18 years, ZRGs data-driven approach to executive and professional search has been changing the way clients think about how to find top talent. Today, ZRG is one of the fastest growing firms in the search industry and provides a full suite of executive, middle management, project, and interim search solutions globally through its offices in North America, Europe, South America, and Asia. Its time to stop searching and start building with ZRG.