Youth To The People Receives Minority Investment from Sandbridge Capital and Carisa Janes


Prestige superfood skincare brand Youth To The People has partnered with leading global consumer brand investor, Sandbridge Capital, and beauty industry veteran Carisa Janes.

We are delighted to be partnering with this best in class superfood powered beauty brand that Youth To The People so clearly embodies. said Sandbridge Founding Managing Partner Ken Suslow. “Joe and Greg are already well on their way to building exactly the type of truly authentic high growth innovator in the skincare space where Sandbridge can apply our global brand building expertise to best effect.”

Carisa Janes, founder of Hourglass Cosmetics, added Youth to the People is a next generation, purpose-driven brand. Greg and Joes product expertise, creative intuition and meticulous eye for detail have created a unique and approachable brand with a focus on inclusivity.

Youth To The People was co-founded by cousins Joe Cloyes and Greg Gonzalez who were immersed in the beauty industry from a young age. Cloyes and Gonzalez created Youth To The People with a core belief that what you put on your skin should be as pure and nutrient-rich as what you put into your body. The products utilize the best superfood ingredients, balanced with clinical pro-grade actives to deliver results you see and feel. They break the beauty industry mold by using recyclable glass bottles and jars over single-use plastic.

We are thrilled to add two amazing partners to our company, cofounder Greg Gonzales said. The experience, creativity and success of both is something we know will help Youth To The People become the global brand we had dreamed it would be.

The partnership with Sandbridge and Janes, which follows an investment from Strand Equity, will be used to support the Companys rapid growth. Youth To The People plans to increase marketing efforts and continue its leading product innovation while deepening existing distribution relationships.

About Youth To The People

Youth To The People was created with the idea that skincare goes beyond the daily ritual of cleansing and hydrating. YTTP strives to create the latest evolution of wellness; focused on clean ingredients, sustainable packaging, and formulas for all.

About Sandbridge Capital

Sandbridge Capital is a private investment firm with offices in Los Angeles and New York that invests exclusively in high growth global branded consumer companies, including current strategic investments in The RealReal, Rossignol, and Farfetch ($5 billion IPO), as well as the recently completed $500 million sale of Thom Browne to Ermenegildo Zegna. Since its founding with the backing of an iconic group of consumer industry operators and advisors, Sandbridge has been strategically partnering with brands in the disruptive consumer-based technologies, luxury, beauty, and health and wellness segments. For more information on Sandbridge, please visit

Abby Jacobs
[email protected]
| 646-214-5727×114