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World Financial Group Proudly Sponsors Popular PBS Program ANTIQUES ROADSHOW


JOHNS CREEK, Ga., Jan. 31, 2022 /PRNewswire/ — World Financial Group Insurance Agency, LLC (WFGIA) is proud to be a corporate sponsor of the long-running hit PBS series ANTIQUES ROADSHOW.

In its 26th year of production, ANTIQUES ROADSHOW is the most-watched ongoing series on PBS and is a critical favorite, reaching more than 5 million viewers each week and earning 19 Emmy® Award nominations.

Since its founding in 2001, World Financial Group (WFG) has been committed to helping individuals and families find financial security through its life insurance, retirement and wealth-building strategies, while also contributing to financial literacy. With this sponsorship, the company continues its legacy and commitment to positively impacting the people and communities where its independent agents work and live.

“At World Financial Group, we believe that supporting public services such as those offered by PBS is fundamental to improving the lives of those in the communities we serve,” says Tom Dempsey, President and CEO of World Financial Group. “We are proud to support PBS in its decades-long mission to provide educational, entertaining programming to millions of viewers nationwide.”   

The sponsorship will run from January 31 to May 1, 2022, and it will include a 15-second video spot about World Financial Group that airs before and after episodes of ANTIQUES ROADSHOW on PBS and streams on PBS digital platforms. The ANTIQUES ROADSHOW sponsorship also includes sponsor messaging on and in the “Detours” podcast. 

“I am thrilled that World Financial Group has joined us as a sponsor of ANTIQUES ROADSHOW,” says Executive Producer Marsha Bemko. “The support of our sponsors helps make it possible to continue our search for America's hidden treasures. We're excited to share the adventure as we explore history throughout our country!”

The corporate sponsorship was secured through the Sponsorship Group for Public Television. “We are excited to welcome World Financial Group to the PBS sponsorship family,” said Suzanne Zellner, Vice President, Corporate Sponsorship and Membership. “We believe that the ROADSHOW audience will be very receptive to WFG's message of the importance of financial education for all. We thank World Financial Group for its support.”

World Financial Group's support of PBS also includes a digital sponsorship of the PBS science series NOVA and visibility on the PBS KIDS for Parents website. 

About World Financial Group
Life insurance and fixed products are offered by independent agents of World Financial Group Insurance Agency, LLC, World Financial Group Insurance Agency of Hawaii, Inc., World Financial Group Insurance Agency of Massachusetts, Inc., World Financial Insurance Agency, LLC and/or WFG Insurance Agency of Puerto Rico, Inc.

Those agents who are properly licensed may offer securities and investment advisory services through the affiliate broker/dealer, Transamerica Financial Advisors, Inc. (TFA), Member FINRA, SIPC and Registered Investment Advisor.

Individuals who reside in California may become sales representatives with WFG Direct, a direct sales marketing platform offered through World Financial Group, Inc.

‍To learn more, go to:


About PBS 
PBS, with more than 330 member stations, offers all Americans the opportunity to explore new ideas and new worlds through television and digital content. Each month, PBS reaches over 120 million people through television and 26 million people online, inviting them to experience the worlds of science, history, nature and public affairs; to hear diverse viewpoints; and to take front row seats to world-class drama and performances. PBS' broad array of programs has been consistently honored by the industry's most coveted award competitions. Teachers of children from pre-K through 12th grade turn to PBS for digital content and services that help bring classroom lessons to life. Decades of research confirms that PBS' premier children's media service, PBS KIDS, helps children build critical literacy, math and social-emotional skills, enabling them to find success in school and life. Delivered through member stations, PBS KIDS offers high-quality educational content on TV – including a 24/7 channel, online at, via an array of mobile apps and in communities across America. More information about PBS is available at, one of the leading dot-org websites on the internet, or by following PBS on Twitter, Facebook or through our apps for mobile and connected devices. Specific program information and updates for press are available at or by following PBS Communications on Twitter.  


The Sponsorship Group for Public Television represents the best sponsorships on PBS, with national inventory from GBH Boston and other quality public media content across all genres. For more information on this or other PBS sponsorship opportunities, contact the Sponsorship Group for Public Television at 800.886.9364, email or visit

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