Connect with us
Our website publishes news, press releases, opinion and advertorials on various financial organizations, products and services which are commissioned from various Companies, Organizations, PR agencies, Bloggers etc. These commissioned articles are commercial in nature. This is not to be considered as financial advice and should be considered only for information purposes. It does not reflect the views or opinion of our website and is not to be considered an endorsement or a recommendation. We cannot guarantee the accuracy or applicability of any information provided with respect to your individual or personal circumstances. Please seek Professional advice from a qualified professional before making any financial decisions. We link to various third-party websites, affiliate sales networks, and to our advertising partners websites. When you view or click on certain links available on our articles, our partners may compensate us for displaying the content to you or make a purchase or fill a form. This will not incur any additional charges to you. To make things simpler for you to identity or distinguish advertised or sponsored articles or links, you may consider all articles or links hosted on our site as a commercial article placement. We will not be responsible for any loss you may suffer as a result of any omission or inaccuracy on the website.


Valassis Digital Recognized as Leading Provider of Identity Resolution Solutions by Independent Research Firm


Valassis Digital, a leader in activating consumers through best-in-class digital marketing solutions, announced today that it has been recognized by Forrester in its Now Tech: Identity Resolution, Q3 2018 report as one of the six large identity resolution providers. Basing its analysis on two primary factors, market presence and functionality, Valassis Digital is included among other top industry peers such as Criteo, Experian and Neustar.

According to the report, identity resolution solutions help marketers stitch together consumer information and behavior across interactions, devices and channels to better target, personalize and measure marketing and advertising. The report goes on to note that, B2C marketers who leverage identity resolution can improve customer data management, better target and personalize customer interactions and gain efficiencies through measurement.

Valassis Digital was recognized by Forrester for its digital identity capabilities as well as its vertical focus and successes within the consumer packaged goods (CPG), financial services and retail markets.

Our identity resolution and onboarding solutions complement our broader range of marketing solutions, said Michelle Engle, Senior Vice President of Product and Marketing, Valassis Digital. Being recognized as one of the large players in this space by a firm like Forrester is continued validation of Valassis Digitals leadership and position in digital marketing intelligence and media.

In addition to offering a fully-managed advertising solution “ from planning to activation and measurement “ Valassis Digitals identity resolution capabilities, particularly when it comes to customer onboarding, as recognized by Forrester, help brands extend customer engagement online. With this, marketers are able to bolster their customer relationship management (CRM) efforts into digital media, link audiences with purchases, expand their addressable audiences with strategic modeling and engage consumers with real-time content personalization.

To access the complete Forrester Now Tech: Identity Resolution, Q3 2018 report, click here.

For more information about Valassis Digital, visit here.

About Valassis Digital

Valassis Digital is a leading digital marketing intelligence company, providing a best-in-class data management platform and online and offline targeting capabilities that fuel superior display advertising and media offerings. Through proprietary technology and the Valassis Digital Consumer Graph„¢, we power the lifecycle of marketing campaigns from planning to activation and measurement. In fact, 19 of 20 leading brands work with Valassis Digital to drive better campaign performance.

About Valassis

Valassis helps thousands of local and national brands tap the potential of industry-leading data through intelligent media delivery “ understanding, engaging and inspiring millions of consumers to action with smarter cross-channel campaigns. Weve been a part of consumers lives for decades, introducing new ways to deliver offers and messages that activate them whether via mail, digital, in-store or the newspaper. NCH Marketing Services, Inc. and Clipper Magazine are Valassis subsidiaries, and RetailMeNot Everyday„¢ is its consumer brand. Its signature Have You Seen Me? program delivers hope to missing children and their familiesValassis and RetailMeNot are wholly owned subsidiaries of Harland Clarke Holdings.

Editorial & Advertiser disclosure

Call for Entries

Global Banking and Finance Review Awards Nominations 2022
2022 Awards now open. Click Here to Nominate

Newsletters with Secrets & Analysis. Subscribe Now


Global Banking & Finance Review® is a leading financial portal and Print Magazine offering News, Analysis, Opinion, Reviews, Interviews & Videos from the world of Banking, Finance, Business, Trading, Technology, Investing, Brokerage, Foreign Exchange, Tax & Legal, Islamic Finance, Asset & Wealth Management. Copyright © 2010-2021 GBAF Publications Ltd - All Rights Reserved.