truPayments, LLC Joins CDK Global Partner Program

truPayments, LLC., a financial technology company, today announced that it has become a participant in the CDK Global Partner Program. As a member of one of the largest third-party partner programs in the industry, truPayments and its tru Shop-by-PaymentTM are now part of a marketplace of applications and integrations that CDK Global, Inc. (Nasdaq: CDK), a leading enabler of end-to-end automotive commerce, developed to help dealers succeed.

Joining the CDK Global Partner Program will give CDK dealers easy access to the tru Shop-by-Payment„¢ product, says Tarry Shebesta, truPayments CEO.

tru Shop-by-Payment„¢ is a unique one-to-one personalized shopping experience, which connects the right inventory and financing options to each customer based on their unique preferences and profile (including real credit). Theyll discover vehicles they didnt know they could afford or a payment they didnt know they could get.

By transforming and personalizing the shopping experience, tru Shop-by-Payment„¢ engages, surprises and delights customers “ accelerating their movement through the shopping and buying processes. tru Shop-by-Payment„¢ enhances dealer CSI scores, online reviews, sales volume, and front and back-end gross.

Were very pleased to introduce truPayments as the newest member of the CDK Global Partner Program, said Howard Gardner, vice president and general manager, CDK Data Services. truPayments is a welcome addition to our vibrant program, which provides dealers with a range of partner choices and the assurance that their programs can be seamlessly integrated with our applications.

The CDK Global Partner Program provides its partners with access to a diverse CDK ecosystem through the ability to integrate with a range of CDK applications, as well as with CDK dealer websites.

About truPayments, LLC

truPayments, LLC is a financial technology company with deep roots in eCommerce and Automotive, developing revolutionary SaaS products for the automotive, powersports, RV and marine industries, such as tru Shop-by-PaymentTM.

More information at

About the CDK Global Partner Program

The CDK Partner Program now numbers more than 500 partner companies and 840 unique applications auto dealers can use to run their businesses. As part of the CDK ecosystem, the CDK Partner Program provides data and workflow integration to a wide range of third parties, OEMs and dealers. For a full list of partners and applications available through the program, visit

About CDK Global

With more than $2 billion in revenues, CDK Global (Nasdaq: CDK) is a leading global provider of integrated information technology and digital marketing solutions to the automotive retail and adjacent industries. Focused on enabling end-to-end automotive commerce, CDK provides solutions to dealers in more than 100 countries around the world, serving approximately 30,000 retail locations and most automotive manufacturers. CDK solutions automate and integrate all parts of the dealership and buying process from targeted digital advertising and marketing campaigns to the sale, financing, insuring, parts supply, repair, and maintenance of vehicles. Visit

truPayments, LLC
Tarry Shebesta
[email protected]

[email protected]