Tierra Nueva Expands Sales Organization; Adds Two Beverage Industry Veterans to Lead Edible Coffee Retail Initiatives

Editorial & Advertiser Disclosure Global Banking And Finance Review is an independent publisher which offers News, information, Analysis, Opinion, Press Releases, Reviews, Research reports covering various economies, industries, products, services and companies. The content available on globalbankingandfinance.com is sourced by a mixture of different methods which is not limited to content produced and supplied by various staff writers, journalists, freelancers, individuals, organizations, companies, PR agencies Sponsored Posts etc. The information available on this website is purely for educational and informational purposes only. We cannot guarantee the accuracy or applicability of any of the information provided at globalbankingandfinance.com with respect to your individual or personal circumstances. Please seek professional advice from a qualified professional before making any financial decisions. Globalbankingandfinance.com also links to various third party websites and we cannot guarantee the accuracy or applicability of the information provided by third party websites. Links from various articles on our site to third party websites are a mixture of non-sponsored links and sponsored links. Only a very small fraction of the links which point to external websites are affiliate links. Some of the links which you may click on our website may link to various products and services from our partners who may compensate us if you buy a service or product or fill a form or install an app. This will not incur additional cost to you. A very few articles on our website are sponsored posts or paid advertorials. These are marked as sponsored posts at the bottom of each post. For avoidance of any doubts and to make it easier for you to differentiate sponsored or non-sponsored articles or links, you may consider all articles on our site or all links to external websites as sponsored . Please note that some of the services or products which we talk about carry a high level of risk and may not be suitable for everyone. These may be complex services or products and we request the readers to consider this purely from an educational standpoint. The information provided on this website is general in nature. Global Banking & Finance Review expressly disclaims any liability without any limitation which may arise directly or indirectly from the use of such information.

Tierra Nueva, the Miami-based coffee technology company majority owned by ProspEquity Partners, added two seasoned industry executives to its sales organization to execute small and large format retailer strategy.

Steve Honorowski, named Tierra Nuevas Southeast Regional Vice President, and Keith Edwards, named Tierra Nuevas Midwest Regional Vice President, will focus on the companys new coffee snacking experience in grocery, convenience, drug and dollar stores.

Honorowski, with more than 20 years in the beverage industry, began his career at Pepsi after graduating from Michigan State University, where he received a bachelor of arts in marketing. Hes held a variety of roles, including key account manager, regional sales director, director of retail, market director and most recently senior director of retail sales for the southeastern United States with Pepsi Bottling Group and PespiCo.

Edwards, with more than 15 years in the food and beverage industries, began his career as general manager and director at H.J. Heinz. He held a variety of positions at SABMiller, including director of chain planning and senior director of sales. Edwards served as director of retail marketing at Ebro North American before accepting the vice president of sales role at Phusion Projects, LLC. Prior to joining Tierra Nueva, Edwards was the managing director of Beverage 364. Edwards holds a master of business administration “ marketing from University of North Florida, and a bachelor of business administration “ management from Marshall University.

Steve and Keith have solid track records of building brands, growing market share and developing people, said David G. Burke, CEO of Tierra Nueva. These sales leaders are tasked with making our products available at the moment of choice for consumers in large and small retail outlets. Their experience and significant customer exposure will ensure our retail partners benefit from the new coffee snack category, bringing in new dollars and occasions to their business model.


ProspEquity Partners (PEP), the Tampa, Fla.-based private equity firm building shareowner value through conscious capitalism and a dedication to people and local communities, owns a majority stake in Tierra Nueva. The partnership between PEPs world-class operational executive expertise and ecosystem of strategic partners and advisors and Tierra Nuevas industry-leading coffee product development team is launching a coffee revolution that will rapidly scale Tierra Nuevas worldwide market penetration.

The continued expansion of Tierra Nuevas proprietary coffee technology processes throughout the U.S. retail market is a key objective in ProspEquity Partners and Tierra Nuevas global strategy to create a new coffee experience that will drive significant consumer demand and solid returns for our business partners, commented Christopher D. Ramonetti, managing partner and chief executive officer of ProspEquity Partners, and Tierra Nueva board chair.

Andrew Bowen, APR
[email protected]