Strategy Analytics: Global Smartphone Shipments Tumble 8 Percent in Q3 2018

Editorial & Advertiser Disclosure Global Banking And Finance Review is an independent publisher which offers News, information, Analysis, Opinion, Press Releases, Reviews, Research reports covering various economies, industries, products, services and companies. The content available on globalbankingandfinance.com is sourced by a mixture of different methods which is not limited to content produced and supplied by various staff writers, journalists, freelancers, individuals, organizations, companies, PR agencies Sponsored Posts etc. The information available on this website is purely for educational and informational purposes only. We cannot guarantee the accuracy or applicability of any of the information provided at globalbankingandfinance.com with respect to your individual or personal circumstances. Please seek professional advice from a qualified professional before making any financial decisions. Globalbankingandfinance.com also links to various third party websites and we cannot guarantee the accuracy or applicability of the information provided by third party websites. Links from various articles on our site to third party websites are a mixture of non-sponsored links and sponsored links. Only a very small fraction of the links which point to external websites are affiliate links. Some of the links which you may click on our website may link to various products and services from our partners who may compensate us if you buy a service or product or fill a form or install an app. This will not incur additional cost to you. A very few articles on our website are sponsored posts or paid advertorials. These are marked as sponsored posts at the bottom of each post. For avoidance of any doubts and to make it easier for you to differentiate sponsored or non-sponsored articles or links, you may consider all articles on our site or all links to external websites as sponsored . Please note that some of the services or products which we talk about carry a high level of risk and may not be suitable for everyone. These may be complex services or products and we request the readers to consider this purely from an educational standpoint. The information provided on this website is general in nature. Global Banking & Finance Review expressly disclaims any liability without any limitation which may arise directly or indirectly from the use of such information.

According to the latest research from Strategy Analytics, global smartphone shipments fell 8 percent annually to reach 360 million units in Q3 2018. Samsung maintained first position with 20 percent global smartphone marketshare, ahead of Huawei in second, while Xiaomi and OPPO rose to record highs in fourth and fifth places.

Linda Sui, Director at Strategy Analytics, said, Global smartphone shipments tumbled 8 percent annually from 393.1 million units in Q3 2017 to 360.0 million in Q3 2018. The global smartphone market has now declined for four consecutive quarters and is effectively in a recession. The smartphone industry is struggling to come to terms with heavily diminished carrier subsidies, longer replacement rates, inventory buildup in several regions, and a lack of exciting hardware design innovation.

Neil Mawston, Executive Director at Strategy Analytics, added, Samsung shipped 72.3 million smartphones worldwide in Q3 2018, dipping 13 percent annually from 83.4 million units in Q3 2017. Samsung is losing ground to Huawei, Xiaomi and other Chinese rivals in the huge China and India markets. Samsung must solve its China and India problems before it is too late. Huawei soared 32 percent annually from 39.1 million smartphones shipped worldwide during Q3 2017 to a healthy 51.8 million units in Q3 2018. Huawei remains the worlds second largest smartphone vendor with 14 percent share. Huawei has little presence in the valuable North America market, but its Android models are wildly popular in most of the rest of the world, particularly Asia and Europe.

Woody Oh, Director at Strategy Analytics, added, Apple iPhone growth was flat, shipping 46.9 million units for 13 percent smartphone marketshare worldwide in Q3 2018. The new iPhone XR, XS and XS Max range is in healthy demand, but Apples relentless focus on price increases its capping its overall volume growth.

Linda Sui, Director at Strategy Analytics, added, Xiaomi shipped an impressive 33.0 million smartphones and held fourth position with a record 9 percent global marketshare in Q3 2018, lifting from 7 percent share a year ago. Xiaomis growth increased 19 percent annually in the quarter, but this was down from the 91 percent rate it hit a year ago. Xiaomi continues to slow, due to intensified competition from Huawei in its key markets of India and China. OPPO held fifth place, capturing 9 percent global smartphone marketshare in Q3 2018, up slightly from 8 percent a year ago. OPPO has had a tough year, but it is finally stabilizing and fighting back with keener pricing and innovative big-screen models such as the Find X with a pop-up selfie camera.

                 

Exhibit 1: Global Smartphone Vendor Shipments and Marketshare in Q3 2018 1

 
Global Smartphone Vendor Shipments (Millions of Units)       Q3 ’17       Q3 ’18       Growth Year-over-Year (%)
Samsung 83.4 72.3 -13.3%
Huawei 39.1 51.8 32.5%
Apple 46.7 46.9 0.4%
Xiaomi 27.7 33.0 19.1%
OPPO 31.4 31.2 -0.6%
Others       164.8       124.8       -24.3%
Total       393.1       360.0       -8.4%
 
Global Smartphone Vendor Marketshare (%)       Q3 ’17       Q3 ’18
Samsung 21.2% 20.1%
Huawei 9.9% 14.4%
Apple 11.9% 13.0%
Xiaomi 7.0% 9.2%
OPPO 8.0% 8.7%
Others       41.9%       34.7%
Total       100.0%       100.0%
 

Source: Strategy Analytics

 

 Numbers are rounded.

 

The full report, Global Smartphone Shipments Tumble 8 Percent in Q3 2018, is published by the Strategy Analytics Wireless Smartphone Strategies (WSS) service, details of which can be found here: https://tinyurl.com/y75uhw62.

About Strategy Analytics: Strategy Analytics is a global, independent research and consulting firm. The company is headquartered in Boston, USA, with offices in the UK, France, Germany, Japan, South Korea, Taiwan, India and China. Visit www.strategyanalytics.com for more information.

Strategy Analytics
Americas Contact:
Linda Sui,+1 617 614 0735
[email protected]
or
EMEA
Contact:
Neil Mawston, +44 1908 423 628
[email protected]
or
Asia
Contact:
Woody Oh,+44 1908 423 665
[email protected]