Connect with us
Our website publishes news, press releases, opinion and advertorials on various financial organizations, products and services which are commissioned from various Companies, Organizations, PR agencies, Bloggers etc. These commissioned articles are commercial in nature. This is not to be considered as financial advice and should be considered only for information purposes. It does not reflect the views or opinion of our website and is not to be considered an endorsement or a recommendation. We cannot guarantee the accuracy or applicability of any information provided with respect to your individual or personal circumstances. Please seek Professional advice from a qualified professional before making any financial decisions. We link to various third-party websites, affiliate sales networks, and to our advertising partners websites. When you view or click on certain links available on our articles, our partners may compensate us for displaying the content to you or make a purchase or fill a form. This will not incur any additional charges to you. To make things simpler for you to identity or distinguish advertised or sponsored articles or links, you may consider all articles or links hosted on our site as a commercial article placement. We will not be responsible for any loss you may suffer as a result of any omission or inaccuracy on the website.

News

Strategy Analytics: Consumer Skepticism towards Automated Transport Remains Unresolved

gbafNews28

Despite numerous attempts from many varied sectors to establish a market for automated mobility services, the concept of self-driving technology for ride-hailing/taxi services and limited-route buses has yet to be proven viable with actual consumers. In a new report from the In-Vehicle UX (IVX) team at Strategy Analytics, consumers in the US, Western Europe, and China were surveyed regarding their interest in automated driving technology for these services. Regardless of the mobility service model, interest is low. Skeptical consumers showed the same concerns as those uninterested in semi-autonomous technology for owned vehicles, but trust was not the only factor holding these services back.

Key report findings include:

  • Consumer interest worldwide is extremely narrow because the practical usefulness of such services has yet to be proven to consumers beyond the early-adopter segment.
  • In addition to not having a use for automated taxi or bus services, skeptical consumers do not yet trust automated transport technology.
  • Consumers in China also show strong concern for the quality of the vehicles which might be utilized for such a service.

Derek Viita, Senior Analyst and report author commented, Trust remains a large hurdle to acceptance. This is due not only to high-profile crashes and fatalities involving self-driving test vehicles, but also poor user interface design of existing systems and poor basic usefulness. It is not good enough for automated transport just to be safe; it must also be practical and desirable.

Continued Viita, If a mobility service is too expensive for the use case, not available when or where it is needed, or is too complex/unreliable to use, consumers are less likely to be satisfied. Fundamentally they will not become loyal users.

Added Chris Schreiner, Director, Syndicated Research UXIP: It is not enough to simply build an automated transport program, roll out a charm offensive and expect consumers to flock to the service. Supply will not create its own demand. Consumer skepticism toward automated transport in general remains unresolved.

About Strategy Analytics

Strategy Analytics, Inc. provides the competitive edge with advisory services, consulting and actionable market intelligence for emerging technology, mobile and wireless, digital consumer and automotive electronics companies. With offices in North America, Europe and Asia, Strategy Analytics delivers insights for enterprise success. www.StrategyAnalytics.com.

About In-vehicle UX

Our In-vehicle User Experience (IVX) service investigates UX innovation opportunities in the connected vehicle. By understanding the emerging behaviors, needs, motivations, use cases, pain-points and must-have experiences of lead adopters and future target consumers, IVX delivers a roadmap to help you design the optimal experience. IVX forms part of the User Experience Innovation Practice (UXIP) at Strategy Analytics. Through both syndicated and proprietary user-centric research capabilities, UXIP delivers strategic insights and analysis on how to optimize the user experience of new and emerging technologies. Click here for more information.

Advertisement
Editorial & Advertiser disclosure

Call for Entries

Global Banking and Finance Review Awards Nominations 2022
2022 Awards now open. Click Here to Nominate

Newsletters with Secrets & Analysis. Subscribe Now

Recommended

Global Banking & Finance Review® is a leading financial portal and Print Magazine offering News, Analysis, Opinion, Reviews, Interviews & Videos from the world of Banking, Finance, Business, Trading, Technology, Investing, Brokerage, Foreign Exchange, Tax & Legal, Islamic Finance, Asset & Wealth Management. Copyright © 2010-2021 GBAF Publications Ltd - All Rights Reserved.