Sovrn Holdings, Inc, a publisher-focused technology firm and programmatic advertising exchange that services more than 25,000 websites, today announced the acquisition of San Francisco-based VigLink. VigLink delivers revenue to publishers through content-driven commerce products that capitalize on consumer interest and intent. This acquisition complements the Sovrn suite of products and services, offering content creators more revenue-generating tools.
The Sovrn acquisition of VigLink will create one of the largest and most influential portfolios of publishers on the internet:
- More than 50,000 independent sites
- More than 250M daily active consumers in reach
- More than $1B in annual consumer purchase behavior
VigLink was founded on the realization that the value publishers deliver to audiences and advertisers is not adequately recognized. said Oliver Roup, Founder and CEO, VigLink. In Sovrn weve found a partner that shares our view that publishers deserve better, and with the right tools they can do better. Together, well be able to bring more resources and more impact to that fight.
Sovrn and VigLink share a commitment to developing products and services that help publishers do more, learn more, and earn more. Publishers drive billions of dollars in purchasing behavior annually, yet much of their revenue comes largely from advertising, stated Walter Knapp, CEO, Sovrn. This acquisition brings another important and fast-growing revenue stream to publishers of all shapes and sizes, enabling them to capitalize on the consumer interest and intent theyve created. Furthermore, marketers will be able to reach the customers they want at every step of the purchasing journey.
Read more about how the acquisition of VigLink commerce products will benefit Sovrn publishers.
Sovrn Holdings, Inc., provides products and services to publishers of all sizes: from modern programmatic advertising to intelligent, industry-leading viewability technology, as well as professional ad ops services, flexible instant-pay financial solutions, and now commerce products.
Sovrn has achieved the highest possible certifications in transparency and anti-fraud metrics from TAG, JICWEBS, and the IAB, and helps tens of thousands of independent publishers earn the revenue they deserve.
For more information, please visit https://www.sovrn.com
Andy Evans, CMO