Skincare company, Aesop, is upgrading its global point of sale (POS) systems in partnership with Cegid, the leading provider of unified commerce solutions.
Aesop, was established in Melbourne, Australia in 1987, and formulates skin, hair and body care products of the finest quality. It now has a presence in over 20 countries around the globe, across 200 signature stores and more than 80 counters in select department stores.
In 2017, Aesop made the decision to unify its disparate, legacy store systems across its global bricks-and-mortar retail onto a single POS platform. Aesop selected Cegid to undertake this project due to the strength of its centralised cloud-based solution and international capabilities which supported the skincare companys global footprint.
The new POS solution, Cegid Shopping, which also incorporates the Clienteling, and Cataloging modules, integrates with the skincare brands ecommerce platform, affording Aesop a single view of the customer across its sales channels. This 360-degree view of the shopper ensures a consistent, personalised and seamless customer experience at each touchpoint, to maximise sales opportunities and drive customer engagement.
The robust architecture of the new solution also allows integration with the wider tech stack, from ERP to the CRM and an integrated payments system from Adyen, while a real-time, single stock pool, which is centralised in the cloud, has also enabled automatic store replenishment capabilities.
The new POS solution was rolled-out to Aesops 51 Australian and New Zealand signature stores and department store counters over a six-week period earlier this year. The global implementation will continue in Asia in early 2019.
Sylvain Jauze, International Business Development Director at Cegid, said: Forward thinking brands and retailers, such as Aesop, understand that customer experience and channel consistency are key to ensuring their reputation is enhanced at every touchpoint with their customer. The robust worldwide cloud infrastructure that the Cegid Retail solution delivers will enable Aesop to quickly and flexibly adapt to any technological, business and regulatory developments across its markets on one centralised platform.
Notes to editors
About Cegid retail:
Our mission is to enable retailers to never miss a sale in the digital age and seize new growth opportunities by delivering a unified, personalized shopping experience in-store, online, anytime, everywhere. Our cloud based unified commerce platform includes features such as order management, merchandising and inventory management, digital and Mobile POS, Clienteling, CRM and retail analytics and is available in SaaS or on-premise. Over 1,000 retailers and 70,000 stores in 75 countries trust Cegid to reinvent the customer experience, digitize their stores, maximize sales, and succeed with unified commerce. We support clients including Barbour, Clarins, Delsey, Estee Lauder, Gant, Havaianas, Lacoste, Leica, LOccitane, Paul Smith, Quiksilver, Ted Baker, and Yves Rocher.
Cegid has 2,400 employees and sells its solutions in 75 countries. In 2017, Cegid recorded a turnover of ‚¬332 million. Pascal Houillon has been the CEO since March 2017.
Aesop was established in Melbourne in 1987 with an objective to formulate products of the finest quality.
This includes skin, body, and hair care, as well as fragrance and accessories for self and space.
The company explores widely to source plant-based and laboratory-made ingredients, using only those with a proven record of safety, efficacy and pleasure. Aesop products are available online, at signature stores in many major cities, department store counters, and in shared spaces around the world.