Red Fan Communications Expands Leadership Team, Poised for Significant Growth in 2019

Editorial & Advertiser Disclosure Global Banking And Finance Review is an independent publisher which offers News, information, Analysis, Opinion, Press Releases, Reviews, Research reports covering various economies, industries, products, services and companies. The content available on globalbankingandfinance.com is sourced by a mixture of different methods which is not limited to content produced and supplied by various staff writers, journalists, freelancers, individuals, organizations, companies, PR agencies Sponsored Posts etc. The information available on this website is purely for educational and informational purposes only. We cannot guarantee the accuracy or applicability of any of the information provided at globalbankingandfinance.com with respect to your individual or personal circumstances. Please seek professional advice from a qualified professional before making any financial decisions. Globalbankingandfinance.com also links to various third party websites and we cannot guarantee the accuracy or applicability of the information provided by third party websites. Links from various articles on our site to third party websites are a mixture of non-sponsored links and sponsored links. Only a very small fraction of the links which point to external websites are affiliate links. Some of the links which you may click on our website may link to various products and services from our partners who may compensate us if you buy a service or product or fill a form or install an app. This will not incur additional cost to you. A very few articles on our website are sponsored posts or paid advertorials. These are marked as sponsored posts at the bottom of each post. For avoidance of any doubts and to make it easier for you to differentiate sponsored or non-sponsored articles or links, you may consider all articles on our site or all links to external websites as sponsored . Please note that some of the services or products which we talk about carry a high level of risk and may not be suitable for everyone. These may be complex services or products and we request the readers to consider this purely from an educational standpoint. The information provided on this website is general in nature. Global Banking & Finance Review expressly disclaims any liability without any limitation which may arise directly or indirectly from the use of such information.

Red Fan Communications, an Austin, Texas-based full-service public relations and marketing communications agency, announced today it has hired four new staff members, including Alicia Downard as supervisor of client services.

Downard, a 10-year tech and PR veteran, recently worked with Gartners Digital Markets unit, where she managed brand marketing and public relations campaigns for Capterra, GetApp and Software Advice. She previously worked at the Office of the Texas Governor and with the Texas Historical Commission. Downards team management expertise and impactful storytelling experience make her a natural fit at Red Fan, which has experienced 30 percent year-over-year growth in 2019.

In her new role, Downard oversees the agencys client services team, including its content strategy and research division and the recently launched Brand Positioning + Narrative Lab. Downard reports directly to Red Fans founder, Kathleen Lucente, and works closely with her and other senior staff to identify and launch services, enrich client engagements and mentor client teams.

Red Fan embraces innovative thinking and consistently exceeds expectations, Downard said. Im honored to join this exceptional team and support our mission to help clients blaze new trails to success.

Red Fan also bolstered its client services team with the following additions:

Danielle South, senior account executive. South began her career working with complex B2B companies at Hill+Knowlton Strategies Dallas and Austin offices. She arrives at Red Fan with well-honed corporate communications, reputation management and executive positioning skills. She specializes in integrated communications, including media strategy creation and execution, messaging development, reputation and corporate responsibility management, and internal communications. Her vertical expertise spans technology, retail, real estate, heavy equipment and construction, and professional services.

Victoria Jett, senior account executive. Jett comes to Red Fan with six years of in-house and agency work in New York City, Dallas and Austin representing luxury consumer and tech brands. She worked in Tiffany & Co.s marketing and communications department, at Dallas-based Droese Public Relations and at New York City-based Moxie Communications Group. Her vertical experience includes tech, hospitality, food and beverage, health and wellness, and nonprofits. A well-connected media strategist and mentor, Jett brings a powerful punch to every client engagement and spearheads the agencys media training offering for clients.

Amber LeCates, account executive. Prior to joining Red Fan, LeCates worked at boutique agencies representing consumer, lifestyle and mom-focused brands as well as entrepreneurs, motivational speakers and wellness organizations. In her career at previous agencies, LeCates has supported Central Market, St. Davids Foundation, The Longhorn Network and the East Texas Electric Cooperative. She has held positions at Kristy Ozmun Public Relations and Konnect Agency, where she established herself as a knowledgeable lifestyle PR pro and an impressive content writer.

Red Fan was built on the guiding principle that exceptional client service is the driving force behind stellar results, which is why we take so much pride in identifying and hiring the very best communications pros to support every one of our clients, said Kathleen Lucente, president and founder of Red Fan Communications. For 11 years, Red Fan has successfully launched companies of all sizes and products of all types, positioned brands for exit strategies toward IPOs or acquisitions, established and managed brand reputations and elevated thought leaders through compelling content. Expanding our staff enhances our ability to provide these services for existing and new clients who want senior advisers in their corner.

Red Fan is a HUB-certified woman-owned business. To learn more about Red Fan Communications, visit www.redfancommunications.com.

About Red Fan Communications

Based in Austin, Texas, with a presence on both coasts, Red Fan Communications is the strategic communications partner for dynamic B2B tech and consumer brands. The full-service public relations and marketing firm helps early stage and established businesses build and sustain their brand reputations. Red Fan was established in 2008 by industry veteran Kathleen Lucente after a corporate communications career at IBM and JPMorgan Chase and Co. in New York City and Asia-Pacific. The agency delivers communication platforms that map to clients business goals, resonate with key audiences, strengthen brand identity and, ultimately, deliver measurable results. Red Fan pushes the boundaries for clients, blending traditional and non-traditional communications strategies and tactics to craft customized campaigns that lead to national, regional and local media placements that support sales, launch products and build brand awareness. Clients include Q2 Holdings, Inc., Banyan Water, Growth Acceleration Partners, ClearCorrect, Suerte and select nonprofits such as the ABC Kite Fest and the UMLAUF Sculpture Garden & Museum.

Mimi Fernandez
Red Fan Communications
[email protected]