Qlik announced the winner of its Qlik Bracket Challenge $100,000 prize, Jordan Poet of Springfield, Oregon. Jordan took home the prize by accumulating the most overall points throughout the tournament, including picking Michigan State to upset Duke, three of the four semifinalists and University of Virginia as the national champion. One of the largest awards for bracket contests on the market, and unlike many “perfect bracket challenges, Qlik awarded the $100,000 to the best bracket submitted.
What a ride!!! exclaimed Jordan Poet. Normally I would be picking Oregon, but I knew from following the season there were better potential champions. From the moment Virginia landed in the final I knew I had a shot, but it still feels unreal. Thanks to Qlik Im now able to pay down some debt on our new house, put some retirement plans in place and hope to take a great trip as well!
Data and analytics are ever-present in sports, and Qlik leveraged its Qlik Sense analytics platform to provide the most in-depth access to data on every team in the NCAA Mens tournament field to help fans design their best bracket ever. Through the Qlik Bracket Challenge, Jordan and other participants were able to review and compare current season statistics like strength of schedule, performance against ranked teams and scoring margins with data provided by STATS. This gave participants a full picture of each teams potential, and each individual game for potential upsets and favorites to match their rooting interest. For example, many were surprised by outcomes like #12 Murray State over #5 Marquette, but informed bracket participants who reviewed the data would have confidently picked Murray State.
During the tournament Qlik also showcased a variety of historical tournament highlights through data storytelling on its https://bracketguru.qlik.com microsite. The microsite leveraged data from throughout the history of the tournament, providing fans with a great mix of content and visuals on past upsets, unique storylines and a deeper understanding of the tournament through data.
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Media: Derek Lyons
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