HONG KONG SAR – Media OutReach – 5 January 2021 – The COVID-19 epidemic has lasted for nearly a year. The sharp fall in the street traffic has been affecting core shopping districts everywhere. In addition, under the “Anti-epidemic Fund”, the Innovation and Technology Commission (ITC) launched the ” Distance Business (D-Biz) Programme subsidy. Increasing number of large and medium-sized enterprises have turned to the online market, setting up websites and opening online shops, in an effort to open up online sales channels to recover some of their businesses during the epidemic.

 

As many companies are not familiar with website technology, website optimization and SEO promotion are often ignored. In fact, SEO is one of the highest ROI of many online marketing channels and it is worthy of a long-term investment.

 

HKGSEO has performed SEO for more than 500 enterprises, with the SEO process bringing considerable traffic and sales to the companies. Leveraging on their years of experience, they now provide free website analysis (worth HK$2,000) for all content types. Here are some website analysis projects HKGSEO has engaged in:

 

CMS Web Content Management System

 

We recommend using the most popular CMS in the market to build a website. Well-known CMS such as WordPress, Wix, Shopline, and Shopify will make it easier to manage web content and make the website easier to crawl and index by search engines.

 

HKGSEO hence cautions against web design companies that use their own CMS. Generally speaking, these websites are not SEO friendly. For example, they might have undesirable attributes such as duplicate page titles, dynamic URLs, or category pages that cannot update new content, etc. These attributes are disadvantageous to implementing SEO plans, which ultimately leads to the redesigning of the entire website, resulting in a much higher cost.

 

SSL Website Security Certificate

 

If your website does not have an SSL certificate (HTTPS) installed, it will be marked as an insecure website by the browser, which will adversely affect the credibility and conversion rate. SSL should be installed immediately to protect customer information, especially for e-commerce websites. There are some free SSLs available on the market, such as Let’s Encrypt, with paid premium certificates recommendation by online shops.

 

Mobile Version of The Website

 

The latest personal computer and Internet penetration survey published by the Census and Statistics Department shows that more than 5.97 million people in Hong Kong have mobile phones, and 99.7% of the users access the Internet on smartphones, higher than those connected to computers or other devices. Besides, Google has launched the Mobile-First Indexing mobile version of content priority indexing. If your website does not have a mobile version, the ranking will be poor and a lot of traffic will be lost.

 

Website Loading Speed

 

According to research, more than 68% of viewers will leave a website when it takes more than 3 seconds to open. The main reason for the slow loading is the use of shared hosting or non-local hosting. Switching to local hosting, SSD or CDN can effectively improve the loading speed.

 

Website Content

 

Is the website content of high quality? Does it answer the questions of potential consumers? To build up the content, some corporate websites have piled up keywords, and some have published blog articles regularly. However the content of the articles is sometimes plagiarized from news media. Plagiarism makes search engines recognize the overall website quality as low, which will in turn affect the ranking.

 

Websites and online shops are platforms that promote businesses. An optimized website will reward twice the results with half the effort of both online and offline marketing campaigns combined.

 

Please log onto www.hkgseo.com, fill in the website, email and contact number, and our network promotion experts will reply within one working day and arrange a free SEO analysis and consultation.

 

About HKGSEO

HKGSEO focuses on website SEO services. It is founded and operated by former Google employees. The company is based in Hong Kong and has branches in Shenzhen, Singapore and Australia. It is committed to providing affordable, one-stop digital marketing solutions for small and medium-sized enterprises. Digital marketing solutions include: SEO, SEM, social media promotion and web design, etc.

 

Website (Chinese)：www.hkgseo.com

Website (English)：www.hkgdigital.com

Email：[email protected]

SINGAPORE – Media OutReach – 6 January 2021 – Despite two in five (61%) employers expressing a pessimistic outlook towards the current job market, 56% indicate that they have been recently hiring or intending to hire new talent to meet their current business goals. In particular, the top three functions employers have been hiring or intending to hire for are ‘IT & Digital’ (45%), ‘Business Operations’ (39%) and ‘Sales’ (29%).

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These are some of the key findings from NTUC LearningHub‘s (NTUC LHUB) recently launched survey in The New Normal of Sector Skills report. Gathering the perspectives of 367 business leaders (senior managers or directors and above) and 567 full-time employees working in Singapore, the report aimed to uncover the shifts in dynamic of training and employment opportunities across six major industry clusters.

When asked about their recruitment endeavours, seven in ten (72%) employers say that it has been challenging to fill roles due to shortage of talent with the required skill set. This was most apparent in those in the built environment (77%), manufacturing (76%) and essential domestic services (75%) industry clusters.

In addition, to plug skills gaps, employers say they have been upskilling employees with complementary skill sets (55%), reskilling employees (40%) to take on newly created roles, and proactively attracting local talents (40%) to join their workforce.

On the other hand, when asked about the functions which employees are looking to move to in order to secure a stable job and career, ‘leadership & management’ (39%), ‘business operations’ (32%) and ‘administrative’ (30%) emerged as the top three functions.

Moreover, two in three (66%) employees feel the need to upgrade their skills to move to another industry that may be more resilient. About one third (31%) of the respondents are open to moving into the healthcare industry, while 23% are open to moving to biopharmaceuticals manufacturing and 21% are open to moving to infocomm technology. Among this group of respondents, employees from the built environment and trade & connectivity industry clusters feel the strongest need to move to another industry. 

Commenting on the findings, NTUC LHUB’s Chairman, Eugene Wong, says, “Digital adoption and business transformation will continue to accelerate across industries, prompting employers to actively re-assess the talent pool they need in order to navigate the new economy.”

“In the new world order where new information and technologies are being fielded at an exponential rate, employers must lead their companies in upskilling or reskilling to learn in-demand competencies that help companies navigate a COVID-19 economy. It is heartening that more employers now see the value in upskilling and reskilling their employees, and many are also ramping up their efforts to attract our local talent pool. This signifies a bright spot for individuals who are reassessing their career paths, and they can leverage upskilling and reskilling resources to capture opportunities in these areas.”

To download The New Normal of Sector Skill report, visit https://www.ntuclearninghub.com/sector-skills-report-2020

About NTUC LearningHub

NTUC LearningHub is the leading Continuing Education and Training provider in Singapore which aims to transform the lifelong employability of working people. Since our corporatisation in 2004, we have been working employers and individual learners to provide learning solutions in areas such as Cloud, Infocomm Technology, Healthcare, Employability & Literacy, Business Excellence, Workplace Safety & Health, Security, Human Resources and Foreign Worker Training.

To date, NTUC LearningHub has helped over 21,000 organisations and achieved over 2.5 million training places across more than 500 courses with a pool of over 400 certified trainers. As a Total Learning Solutions provider to organisations, we also forge partnerships and offer a wide range of relevant end-to-end training solutions and work constantly to improve our training quality and delivery. In 2020, we have accelerated our foray into online learning with our Virtual Live Classes and, through working with best-in-class partners such as IBM, DuPont Sustainable Solutions and GO1, asynchronous online courses.

For more information, visit www.ntuclearninghub.com.

HONG KONG SAR – Media OutReach – 12 January 2021 – In cooperation with the China Quality Certification Center (CQC), TÜV Rheinland Hong Kong has been authorized by the Certification and Accreditation Administration of the People’s Republic of China (CNCA) to provide convenient China Compulsory Certification (CCC) services for overseas clients. TÜV Rheinland’s CCC product testing scope covers information technology equipment (CNCA-C09-01) and some household and similar-use appliance (CNCA-C07-01) categories, such as electric ovens, microwave ovens, rice cookers, vacuum cleaners, electric irons, liquid heaters, skin and hair care appliances, power adapter chargers, computer built-in power supplies, display devices used in conjunction with computers, etc.

CCC is implemented by the Certification and Accreditation Administration of the People’s Republic of China (CNCA) to ensure safety for consumers in China. All products in the catalog must meet the requirements of CCC product certification Since the signing of Supplement VII to the Mainland and Hong Kong Closer Economic Partnership Arrangement (CEPA), Mainland China has been gradually opening up its CCC market to Hong Kong testing and certification bodies.

From June 1, 2020, authorized testing organizations in Hong Kong can cooperate with designated mainland certification organizations to test all products processed or manufactured in the world except China that need to apply for CCC. TÜV Rheinland Hong Kong has always been a testing laboratory accredited under the Hong Kong Laboratory Accreditation Scheme (HOKLAS), and has signed a CCC Test Authorization Agreement with the CQC. It can conduct CCC testing services for the  overseas customers.

Please click here for more information