Private Ocean Wealth Management Joins Forces with Mosaic Financial Partners

Private Ocean, a West Coast-based wealth management firm, today announced that it has acquired Mosaic Financial Partners, Inc., a San Francisco-based registered investment advisory firm with $620M in assets under management1. On October 1, 2018, Mosaic will begin operating as Private Ocean and remain in both its San Francisco and Walnut Creek locations. Mosaic was represented by DeVoe & Company in this transaction.

We have known Norm and the principals of Mosaic Financial for many years and have great respect for their people, their processes and their values, said Greg Friedman, MS, CFP, CEO and Co-Founder of Private Ocean. Coming together is a natural fit for us and we are excited to continue exploring our opportunities to better serve our clients. We are proud to welcome our new colleagues to the Private Ocean team.

Serving businesses, families, and individuals in the greater Bay Area, Mosaic Financial Partners provides caring, knowledgeable financial solutions and customized advice to help clients attain their lifetime goals and aspirations. From its inception, Mosaic has been an innovator. They were at the forefront of the fee-only movement and among the first independent wealth management firms to offer ETFs as a lower-cost investment option. They also helped pioneer the use of personal investment policy statements that bring transparency, discipline and client understanding to the investment process. Among their advisors are three certified coaches, signaling their commitment to helping clients not just with the numbers but finding ways to succeed in life.

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That innovative spirit is key to Private Ocean, whose close-knit team of financial professionals includes the co-author of the financial planning industrys first code of ethics, a 2017 InvestmentNews Icons & Innovators winner, two recipients of prestigious Schwab IMPACT Awards, an industry veteran who managed a $30 billion portfolio on Wall Street, and a dedicated support team of seasoned advisors and operations specialists.

We are pleased and excited to join with Private Ocean, said Norm Boone, Founder of Mosaic Financial Partners. Having started in this industry more than thirty years ago with one of Private Oceans founding firms, I am confident in the consistency of our values and commitment to clients. This next step in our growth allows me to focus less on day-to-day management and more on our strategy to enhance the services we provide. As part of a larger, growing firm, our expanded resources allows us to serve clients in new and better ways and offer employees more opportunities to grow professionally.

For more information, visit and follow Private Ocean on Twitter @_privateocean

About Private Ocean

Private Ocean is a West Coast-based wealth management firm deliberately structured to give clients the intimate experience of a small firm while harnessing the power, depth and discipline of a much larger one. Formed in 2009, Private Ocean ( combined two of the oldest privately-held wealth management firms in the San Francisco Bay Area “ Salient Wealth Management and Friedman & Associates. Founded by Richard Stone and Greg Friedman, the firm has over $1.5 billion in assets under management as of August 31, 2018, and has locations in San Rafael and Seattle.

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1 As of 8/31/2018

Private Ocean
Angela Giombetti, 919-986-1074
[email protected]