The California Office of Traffic Safety (OTS) has launched Go Safely, California, a statewide public awareness campaign aimed at reminding Californians that they have a lot of options to get home safely, especially if impaired. Driving while impaired by alcohol and/or drugs is dangerous and illegal, causing thousands of deaths each year. Go Safely, California educates the public on alternatives to driving under the influence, such as calling a sober friend, scheduling a ride service, or taking a cab.
Impaired driving remains a serious public health issue, said Rhonda Craft, Office of Traffic Safety Director. We must continue to educate the public about the dangers of driving drunk or under the influence of drugs, and the consequences for those who choose to break the law and drive impaired. We created ˜Go Safely, California to reduce deaths on our roadways by
educating and encouraging drivers to make safer choices when theyre on the go. Were hoping all of California will join us in this effort. Lets look out for one another.
Driving while impaired is an irresponsible choice that puts everyone at risk. Its time to stop this behavior, said CHP Valley Division Assistant Chief Steve Dowling. Our goal is, and always will be, to save lives in California. Efforts like the ˜Go Safely, California campaign are one more step in achieving that goal.
As part of the Go Safely, California campaign, four new PSAs will be released highlighting traffic safety issues, beginning with DUI in December for Impaired Driving Prevention Month. The spots will run on TV and digital outlets throughout the year starting with the DUI and Go Safely spots this month, distracted driving next spring and pedestrian and bicycle safety next fall. Campaign messaging geared to DUI efforts will consist of slogans such as Choose a Sober Way to Get There and Use Your Phone, Get a Sober Ride Home to deter drivers from driving impaired, especially leading up to and after the holiday season. A new website, www.gosafelyca.org, will serve as an educational resource for the general public and traffic safety partners.
For more information on Go Safely, California or to view the campaign PSAs, visit www.gosafelyca.org.
OTS Marketing and Public Affairs [email protected]