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NewsCred Launches Integrated Marketing Edition of its Content Marketing Platform with the Unveiling of Integrated Campaigns

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NewsCred, the worlds leading enterprise content marketing platform (CMP) provider, today announced the availability of the NewsCred CMP: Integrated Marketing Edition and introduced, as part of the new edition, Integrated Campaigns, an end-to-end solution that reduces the complexity of planning and executing omnichannel marketing programs in siloed organizations by increasing cross-functional collaboration. The Integrated Marketing Edition unifies marketing organizations to drive performance and improve operational efficiency. Marketing teams now have a single space to view all marketing activities, align strategic priorities, govern and measure the content experience of their customers, and reduce waste by tracking workflows and promoting asset utilization.

In order to shift from being a cost center to a profit center, marketing departments need to break down silos and operate as agile teams, said Shafqat Islam, Co-Founder and CEO, NewsCred. The release of Integrated Campaigns and the NewsCred CMP: Integrated Marketing Edition helps marketing teams optimize performance by orchestrating all marketing activities and content across the organization.

Omnichannel campaigns are at the heart of marketing organizations efforts to build brand equity and generate revenue. Integrated Campaigns optimizes how marketing teams work together by breaking down silos and inviting contributors from different teams, agencies, partners, and markets to work together in a unified space. With a central location for all campaign activity, marketing departments streamline planning, maintain brand governance and messaging consistency, and reduce duplication and waste. Integrated Campaign capabilities include:

  • Integrated Marketing Planning Calendar: View all planned and in-progress marketing campaigns. Each campaign is color-coded and organized by initiative and includes descriptions, progress indicators, due dates, and nested sub-campaigns. Advanced search and filters can also be used to locate specific work.
  • Campaign Specific Asset Library: Compiles campaign-specific resources of any file type. Teams can upload and curate a single repository of assets for contributors across different functions and markets, ensuring content can be easily found.
  • Task Manager: Stay on top of all campaign dependencies by visualizing projects, events, and content. Create to-do lists for content and other tasks, establish due dates, assign ownership, and monitor status as items progress.
  • Productivity & Progress Tracking: Measure progress and ensure campaign success with real-time team productivity and performance updates. Monitor the teams operational efficiency with step and progress indicators, status breakdowns of to-do items, as well as live activity and commenting streams that highlight the contributions and collaboration amongst individual campaign participants.
  • Individual Campaign Templates: Establish a single-source-of-truth for every campaign, complete with brief templates, branding guidelines, participants, supporting assets, to-do lists, and activity updates. Organize everything needed to complete the campaign in one place “ including all sub-campaigns that ladder up to the broader initiative “ and empower the team to focus on top priorities and meet deadlines.

Reducing process complexity and increasing visibility and collaboration are essential for enterprises seeking to improve the quality and impact of their content, said Phyllis Davidson, Research Director, Content Strategy and Operations at SiriusDecisions. Advanced global marketing organizations are leveraging technology to break down silos and better integrate matrixed campaign and content strategy processes.

In addition to global integrated campaigns, the Integrated Marketing Edition offers strategic briefs, global content library, multi-format content workflows, and advanced operational efficiency reporting. By providing the collaborative workspace and insights necessary to efficiently plan and execute all marketing initiatives, enterprises achieve greater alignment, faster time to market, and can maximize the omnichannel experience customers have with their content. For instance, strategic briefs keep team members aligned on the marketing strategy, goals, target audience, themes, messaging, channels and milestones from the start to the end of a campaign.

Were excited to be at the forefront of NewsCreds expansion into integrated marketing. NewsCred has been a great longtime partner of ours, and that collaboration over the years has been instrumental in driving our maturity in content marketing, said Marissa Window, Content Strategy, Twitter. Now, by incorporating broader marketing capabilities into the platform we use daily, NewsCred is helping us bridge the gap between content development and integrated marketing program execution.”

NewsCred will showcase Integrated Campaigns as part of its Integrated Marketing Edition rollout at Content Marketing World 2018, September 5th and 6th, in Cleveland, Ohio. To learn more, visit NewsCred at Booth #418 during Content Marketing World or go to get.newscred.com/integrated-marketing.

About NewsCred

NewsCred, the worlds leading enterprise content marketing platform provider, unifies marketing organizations to deliver integrated marketing through a consistent, relevant, and measurable content experience across all channels. Through its complete solution of technology, content, and services, NewsCred offers a repeatable methodology that guarantees ROI for the worlds leading CMOs and marketing leaders from companies including Twitter, Fidelity, Cisco, USAA, and more.

Founded in 2008, NewsCred serves hundreds of customers in over 70 countries from four global offices. Learn more at NewsCred.com, join our community at NewsCred Insights and follow us on Twitter and LinkedIn.

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Majority of Hong Kong HR executives indicate they are in post-recovery phase of COVID-19, digital technologies key for future, finds KPMG global survey

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Building talent through upskilling and reskilling identified as key factor for future workforce

HONG KONG, Sept. 22, 2020 /PRNewswire/ — A majority of human resources (HR) executives in Hong Kong (77.5%) indicate that they have passed the ‘recovery phase’ in terms of dealing with the impacts of COVID-19 and have entered into either the ‘resilience phase’ (62.5%) of supporting and developing leaders and employees to manage through uncertainty, or the ‘new reality phase’ (15.0%) of adapting to the new world. This is significantly higher compared to 59% of executives worldwide who indicate the same, according to a KPMG study.

Conducted in July and August 2020, the KPMG 2020 HR Pulse Survey is a special edition research initiative in place of the global annual Future of HR survey, with a special focus on exploring what the future holds as HR organisations contend with the impacts of the pandemic. Nearly 1,300 HR executives in 59 countries and territories and 31 key industry sectors took part in this year’s survey, with 320 (25% of the total respondents) coming from Asia, including over 60 executives from mainland China and Hong Kong.

Asia executives surveyed, including 42.5% of Hong Kong respondents, have ranked ‘managing performance and productivity in a predominantly remote environment’ as the top capability required by the HR function to add value in today’s environment. Naturally, ‘adopting digital technologies to support remote working and collaboration’ is identified as among, or for some markets like Hong Kong, the most important initiatives for the HR function in managing the implications of the pandemic and moving to a new working reality over the next 2 years.

Peter Outridge, Partner, Head of People & Change Advisory, KPMG China, says: "The priorities of the HR function have clearly shifted as a result of the pandemic. With the mass transition to remote working, HR leaders need to rethink their traditional work models and how to keep people in their organisations connected, engaged and productive. The HR function also needs to work with the rest of the C-suite to re-evaluate what productivity means in the new reality and architect the workforce of the future."

‘Building talent through upskilling and reskilling’ is cited by 40% or more surveyed executives in mainland China, Hong Kong, and Asia overall as the most important factor for shaping their organisation’s future workforce composition. Most mainland China executives think around 11-20% of their organisation’s total workforce will need to be upskilled or reskilled in the next 2 years. This figure is higher in Hong Kong, with more executives seeing this need for up to 30% of their workforce.

Jonathan Lo, Partner, People & Change Advisory, KPMG China, says: "The pandemic presents HR with a unique opportunity to drive workforce connectivity and productivity through embracing a digital mindset. HR resources can be better used engaging in workforce shaping that is anchored by predictive analytics, information flows and process automation, among other digital capabilities, to help turn workforce insight into action."

Only half of the surveyed respondents in Asia, with the same percentage of Hong Kong respondents, indicate that HR in their organisation is proficient in using data and analytics to target and recruit their future workforce. This percentage is higher in mainland China, at 59%.

Most Asia HR executives, including more than 55% Hong Kong respondents, expect to make the biggest investment over the next 2 years on ‘new or updated learning and development platforms’ and ‘enterprise service management’ (i.e. connecting and automating their organisation’s back office across the enterprise to provide a connected employee experience). Mainland China executives also identified ‘advanced artificial intelligence, machine learning platforms, or related technologies’ as a key investment in the coming years.

Overall, a high majority (over 80%) of surveyed executive in mainland China and across Asia have found their function playing a leading role in their organisation’s response to the impacts of COVID-19; this number is even higher among Hong Kong respondents (93%). As talent risk emerges as the top challenge now faced by CEOs in China[1], it becomes even more crucial for the HR function to develop targeted talent management strategies to retain talent and support business growth.

About the survey

The HR Pulse 2020 survey covers 1,288 HR executives in 59 countries and territories (with majority representing from the largest economies in the world) and 31 key industry sectors (such as asset management, automotive, banking, consumer and retail, energy, infrastructure, insurance, life sciences, manufacturing, technology, and telecommunications).

A third of the companies (33 percent) surveyed are C-suite and 29 percent are HR executives such as senior vice presidents. Approximately 32 percent of companies surveyed report an annual revenue of US$1B+.

The survey was conducted in from July 21 to August 7. Note: some figures may not add up to 100 percent due to rounding.

About KPMG China

KPMG member firms and its affiliates operating in mainland China, Hong Kong and Macau are collectively referred to as "KPMG China". KPMG China is based in 26 offices across 24 cities with around 12,000 partners and staff in Beijing, Changsha, Chengdu, Chongqing, Foshan, Fuzhou, Guangzhou, Haikou, Hangzhou, Jinan, Nanjing, Ningbo, Qingdao, Shanghai, Shenyang, Shenzhen, Suzhou, Tianjin, Wuhan, Xiamen, Xi’an, Zhengzhou, Hong Kong SAR and Macau SAR. Working collaboratively across all these offices, KPMG China can deploy experienced professionals efficiently, wherever our client is located.

KPMG is a global network of professional services firms providing Audit, Tax and Advisory services. We operate in 147 countries and territories and have more than 219,000 people working in member firms around the world. The independent member firms of the KPMG network are affiliated with KPMG International Cooperative ("KPMG International"), a Swiss entity. Each KPMG firm is a legally distinct and separate entity and describes itself as such. In 1992, KPMG became the first international accounting network to be granted a joint venture licence in mainland China. KPMG was also the first among the Big Four in mainland China to convert from a joint venture to a special general partnership, as of 1 August 2012. Additionally, the Hong Kong firm can trace its origins to 1945. This early commitment to this market, together with an unwavering focus on quality, has been the foundation for accumulated industry experience, and is reflected in KPMG’s appointment for multidisciplinary services (including audit, tax and advisory) by some of China’s most prestigious companies.

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News

Farmmi’s Subsidiary Successfully Passes Stringent Double Certification Audit; Able to Fully Use Expected 20% Increase in Production Capacity

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LISHUI, China, Sept. 22, 2020 /PRNewswire/ — Farmmi, Inc. ("Farmmi" or the "Company") (NASDAQ: FAMI), an agriculture products supplier in China, today announced one of its subsidiaries, Zhejiang Forasen Food Co, LTD, successfully passed the stringent BRC Global Standard for Food Safety and Hazard Analysis Critical Control Point ("HACCP") certification audits.  Passing the audit of two certifications, or the "Double Certification" audit, further validates the Company’s quality management and food safety management systems.

The Company began the certification process earlier this year as part of the final phase of its technology transformation project.  With the "Double Certification" granted, the Company will now be able to fully utilize its expanded production capacity.

Ms. Yefang Zhang, Farmmi’s Chairwoman and CEO, commented, "This is another important milestone for Farmmi. Our team worked hard to implement the major technology transformation project we started back in July 2019. The successful completion of the comprehensive and careful examination, and receipt of the ‘Double Certification’ will now allow us to fully utilize an expected 20% increase in production capacity achieved by our investment and technology transformation project. It is very timely for us to have the increased capacity given our accelerating sales channel development and demand growth. Our strategy of innovation-driven development and commitment to green, intelligent, high-end, standardized requirements, will help us to further improve quality and efficiency, and solidly promote the high-quality development of enterprises."

China Quality Certification Center conducted the audits. Its audit team carried out an expansive on-site inspection and audited the Company’s entire process from food inspection, production and storage to sales and distribution. After three days of comprehensive, careful examination, the audit team gave high marks for the Company’s food safety management and control, production site management and control, product traceability and product inspection capabilities and processes.

The BRC Global Standard for Food Safety is one of the highest standards of the EU food safety system, and has become the internationally recognized food standard quality system audit standard. The audit standard includes all relevant employees of the application enterprise, product quality, the quality and safety and health assurance ability of food suppliers, and the safety assurance ability of food sales and inventory.

HACCP is an assessment of hazards that may occur during food processing and the adoption of a preventive food safety control system. HACCP can help prevent, eliminate or reduce hazards by taking effective corrective actions to ensure that food processors can provide consumers with safer food.

About Farmmi, Inc.

Headquartered in Lishui, Zhejiang, Farmmi, Inc. (NASDAQ: FAMI), is a leading agricultural products supplier, processor and retailer of Shiitake mushrooms, Mu Er mushrooms, other edible fungi, and many other sought-after agricultural products. The Company’s Farmmi Liangpin Market serves as a trading platform for Chinese geographical indication agricultural products and is a large platform for consumers to access locally sourced agricultural products. For further information about the Company, please visit: http://ir.farmmi.com.cn/.

Forward-Looking Statements

This announcement contains forward-looking statements within the meaning of the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. All statements other than statements of historical fact in this announcement are forward-looking statements, including the potential impact of COVID-19 on our business within and outside of China. These forward-looking statements involve known and unknown risks and uncertainties and are based on current expectations and projections about future events and financial trends that the Company believes may affect its financial condition, results of operations, business strategy and financial needs. Investors can identify these forward-looking statements by words or phrases such as "may," "will," "expect," "anticipate," "aim," "estimate," "intend," "plan," "believe," "potential," "continue," "is/are likely to" or other similar expressions. The Company undertakes no obligation to update forward-looking statements to reflect subsequent occurring events or circumstances, or changes in its expectations, except as may be required by law. Although the Company believes that the expectations expressed in these forward-looking statements are reasonable, it cannot assure you that such expectations will turn out to be correct, and the Company cautions investors that actual results may differ materially from the anticipated results.

 

Related Links :

http://ir.farmmi.com.cn/

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IMA to Hold First Virtual AsiaPac Conference, Empowering Finance and Accounting Professionals

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IMA announces speaker line-up and the start of registration for its 2020 Virtual AsiaPac Conference for finance and accounting professionals

SINGAPORE, Sept. 22, 2020 /PRNewswire/ — IMA® (Institute of Management Accountants) the association of accountants and financial professionals in business, today announced the start of registration for its 2020 Virtual AsiaPac Conference. The conference, to be held on 17 October, 1pm to 5pm, will host an array of prominent industry and academia experts sharing exclusive content in a fully immersive, virtual experience. This event is free for all, and attendees can earn up to 3.5 CPE credits.

With world-class speakers from all around the globe confirmed from IBM, Johnson & Johnson, Grant Thornton, Deloitte and others, the IMA Virtual AsiaPac Conference will provide finance and accounting professionals with the right skills and opportunities to innovate and create value when it comes to being future-ready. The speakers represent a mix of senior accounting and finance leaders from the U.S., Singapore, Japan, and Australia, and will provide attendees with examples and insights covering topics such as the challenges the industry is facing today and in the future, especially with COVID-19, and how data is used to tell strategic stories to inform business decisions.

"This conference is an integral part of our region’s initiatives to support the advancement of the accounting and finance profession, and bridge the skills gap of the professionals by connecting them with some of the prominent industry leaders with the insights and analyses that will empower them to thrive and take on the future with confidence," said Josh Heniro, Ph.D., Senior Director, Southeast Asia & Australasia, IMA.

The IMA Virtual AsiaPac Conference presents a platform to discuss and engage in critical regional and global issues. Some of the keynote, panel and breakout presenters include:

  • Jeff Thomson, U.S. CMA, CSCA, CAE, President and CEO, IMA
  • Jim Gurowka, CAE, Senior Vice President, Global Business Development, IMA
  • Trinh Duc Vinh, Deputy Director, Accounting & Auditing Supervisory Department, Ministry of Finance, Vietnam
  • Tony Kam, U.S. CMA, Vice President, Corporate Development, M&A (APAC and Middle East), Cognizant
  • Angeline Chua, Chief Financial Officer & Chief Operating Officer, IBM ASEAN
  • Junko Watanabe, U.S. CPA, Board Member & Partner, Deloitte Asia Pacific and Deloitte Tohmatsu Japan Group
  • Maria Victoria C. Españo, Chairperson and CEO, P&A Grant Thornton, Philippines
  • Keyur Shah, Senior Finance Director, FP&A COE, APAC, Johnson & Johnson
  • Gillian Vesty, Ph.D., Associate Professor, School of Accounting, Information System and Supply Chain, College of Business and Law, RMIT University, Australia
  • Tae Hyoung Kim, U.S. CMA, U.S. CPA, EA, Tax Practice Group Associate, International Tax & Transfer Pricing, Yoon & Yang LLC, Korea
  • Robert Chen, Partner, Exec|Comm

For complete information about the IMA Virtual AsiaPac Conference and registration details, please visit: https://www.imanet.org/events/asia-pacific-conference

About IMA® (Institute of Management Accountants)

IMA®, named the 2017 and 2018 Professional Body of the Year by The Accountant/International Accounting Bulletin, is one of the largest and most respected associations focused exclusively on advancing the management accounting profession. Globally, IMA supports the profession through research, the CMA® (Certified Management Accountant) and CSCA® (Certified in Strategy and Competitive Analysis) programs, continuing education, networking, and advocacy of the highest ethical business practices. IMA has a global network of more than 125,000 members in 150 countries and 350 professional and student chapters. Headquartered in Montvale, N.J., USA, IMA provides localized services through its four global regions: The Americas, Asia/Pacific, Europe, and Middle East/India. For more information about IMA, please visit www.imanet.org.

Logo – https://photos.prnasia.com/prnh/20191017/2614087-1LOGO?lang=0

Related Links :

http://www.imanet.org

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