New Study: Credit Status Correlates to Experiences with Dating

Three in ten singles look up a potential partners career information to determine average salary prior to pursuing a relationship, according to the latest study from Elevates Center for the New Middle Class (CNMC). The study, which surveys single Americans with prime and non-prime credit (scores below 700), seeks to understand how credit and financial wellness impact dating. This years study is an expansion on a similar study conducted last year, which surveyed couples.

We know that finances play a key but complicated role in relationships, and sought to better understand how finance and credit influence decisions early on in the pursuit for a romantic partner, said Jonathan Walker, Executive Director for the CNMC. For 28% of singles, those decisions begin to take shape even before theres opportunity for romance.

According to the study, online dating platforms and tools are the top methods for meeting new dating prospects. The survey also broke respondents up by credit score into self-reporting prime and non-prime categories “ and found that prime single men were online dating power users: Among American singles that use online dating platforms, prime men were on average, on one more dating platform than other cohorts. As some of these platforms are paid, prime mens financial stability and ability to invest in their romantic search may improve their chances of finding a compatible mate. That might explain then why non-prime men and women are much less satisfied with online dating and set-ups than prime men and women.

Other key findings include:

  • Credit status has no bearing when it comes to the top five most important factors in determining compatibility: trust, honesty, communication, compatibility, and sexual chemistry.
    • Interestingly, non-prime singles are more likely to emphasize the importance of sexual chemistry: about 9 in 10 non-prime singles say its very important or important, compared to 8 in 10 prime singles.
  • More than 50% of American singles regardless of credit discuss finances in the first 3 months of dating.
    • Prime singles value a partners financial stability more than non-prime, and women value stability more than men.
    • Regardless of credit, more than 60% of women say theyd be hesitant to date someone who is not currently employed.

Last years couple-focused study found that couples are by no means immune to financial stress: More than a third of those surveyed reported experiencing financial stress very or fairly often.

But both studies hint at a correlation between ones credit score and the success of his or her dating or relationship experience.

Were seeing evidence that financial fragility can seep throughout ones life, said Walker. Theres no clear causation relationship between credit and ones love life, but for those with non-prime credit who feel like the universe is piling difficulties on, they may not be imagining things.

About the Research

The Centers research compared the responses of 708 single Americans age 18-44 with prime (n=368) and non-prime (n=340) credit scores using interviews conducted December 13-31, 2018. For more details on the study, click here.

About Elevates Center for the New Middle Class

Elevates Center for the New Middle Class conducts research, engages in dialogue, and builds cooperation to generate understanding of the behaviors, attitudes, and challenges of Americas growing New Middle Class, defined as those with credit scores below 700. For more information, visit: http://www.newmiddleclass.org

About Elevate

Elevate (NYSE: ELVT), together with its bank partners, has originated $6.7 billion in non-prime credit to more than 2.2 million non-prime consumers to date and has saved its customers more than $4.8 billion versus the cost of payday loans. Its responsible, tech-enabled online credit solutions provide immediate relief to customers today and help them build a brighter financial future. The company is committed to rewarding borrowers good financial behavior with features like interest rates that can go down over time, free financial training and free credit monitoring. Elevates suite of groundbreaking credit products includes RISE, Elastic, Sunny and Today Card. For more information, please visit http://www.elevate.com.

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