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New OpenMarket Platform Helps Companies Transform CX Strategies Effortlessly

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OpenMarket, an Amdocs company, today launched indigo, a new type of mobile engagement platform designed to help businesses more easily and effectively communicate with their customers and employees. The cloud-based platform will transform how millions of companies across the world re-establish themselves as they emerge from COVID-19 lockdown “ as consumers continue to navigate the disruption caused by the pandemic, mobile messaging will be an even more important and trusted communication channel.

indigo by OpenMarket, has been built with insights gained from trillions of messages transported by OpenMarket over 20 years. It empowers less technical people with little or no mobile messaging expertise to set up best-in-class, automated and optimized campaigns across SMS, RCS and MMS.

The powerful new platform features templated campaigns (created by domain experts), in-built best-practice insights, artificial intelligence, advanced spam and smishing filters and direct access to a global, multi-channel messaging network. It will also help brands to more deeply understand customer behaviour and campaign performance by enabling real-time querying, data visualizations and in-depth reports. All of this will enable brands to transform their CX by helping them deliver empathetic messages to their customers around the world in the moments that matter most to them.

For too long businesses have been held back by the complexity of the mobile ecosystem, said Jonathan Morgan, CEO, OpenMarket. According to our Empathy in the Age of AI research1, which surveyed more than 4,000 consumers and 600 customer-focused leaders, an overwhelming majority of CX leaders are calling for communication platforms that are easy to use, easy to integrate and provide customer insights to improve their CX journeys. indigo has been designed specifically to address these needs. With the launch of indigo we are taking huge strides in our journey to remove friction and create flow for our customers and our customers customers.

indigo by OpenMarket will also enable brands to send messages that show their company name and logo instead of a phone number. indigo takes an existing SMS and automatically upgrades it to a branded message whenever a capable device is detected. Branded Messaging provides customers with a better experience and peace of mind that the message they received is legitimate. It gives companies a unique opportunity for brand visibility, increased customer engagement, greater revenues and better customer insights.

Communicating with your customers and employees has always been important, but getting that communication right, is now critical, Morgan continued. As the world emerges from the pandemic, the spotlight is on businesses to keep their customers and employees informed as things change and progress. With indigo, every business, small or large, will now have access to best-in-class tools to effortlessly improve their CX. indigo has been specifically built with business operations in mind so that anyone within an organisation can easily create automated mobile messaging campaigns that effectively engage customers in a way that best suits them.

As businesses begin to re-engage and consumers readjust to the ˜new normal, brands can take advantage of the opportunity that OpenMarket provides to communicate purposefully with their audiences. The ongoing pandemic-uncertainty that communities face need not be experienced through their interactions with brands. For the companies that need stable and effective methods of communication in an unstable world, indigo by OpenMarket offers decades of experience in mobile messaging that combines timely and reliable delivery with successful brand engagement.

To learn more about indigo by OpenMarket, please visit: https://www.openmarket.com/indigo/

About OpenMarket

OpenMarket helps the biggest brands in the world use mobile messaging to connect with their customers in the moments that count. When they need to be there and be responsive in real-time. When customer experience isnt just a buzzword: its an obsession. OpenMarket combines a powerful, scalable and reliable platform with a deep understanding of how text messaging can transform business processes. It works closely with clients to deliver timely, useful and context-sensitive mobile messaging that surprises and delights their customers around the world at massive scale. OpenMarket calls this the Empathetic Interaction„¢ and it is changing the way enterprises engage with their customers. With trusted relationships with mobile operators across the globe, OpenMarket offers faster time to market, and ongoing support for its enterprise customers. OpenMarket is headquartered in Seattle, Washington, with regional offices in Detroit, London, Sydney, Pune, and Guadalajara.

https://www.openmarket.com/

About Amdocs

Amdocs is a leading software and services provider to the worlds most successful communications and media companies. As our customers reinvent themselves, we enable their digital and network transformation through innovative solutions, delivery expertise and intelligent operations. Amdocs and its 25,000 employees serve customers in over 85 countries. Listed on the NASDAQ Global Select Market, Amdocs had revenue of $3.9 billion in fiscal 2017. For more information, visit Amdocs at www.amdocs.com.

 


1 OpenMarket. (2019). Empathy in the Age of AI “ a research study.

Neil Torres

Senior Account Manager at Hill+Knowlton Strategies

415-529-8862

[email protected]

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HKGSEO Provides Free Website SEO Analysis and Consulting Services

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HONG KONG SAR – Media OutReach – 5 January 2021 – The COVID-19 epidemic has lasted for nearly a year. The sharp fall in the street traffic has been affecting core shopping districts everywhere. In addition, under the “Anti-epidemic Fund”, the Innovation and Technology Commission (ITC) launched the ” Distance Business (D-Biz) Programme subsidy. Increasing number of large and medium-sized enterprises have turned to the online market, setting up websites and opening online shops, in an effort to open up online sales channels to recover some of their businesses during the epidemic.

 

As many companies are not familiar with website technology, website optimization and SEO promotion are often ignored. In fact, SEO is one of the highest ROI of many online marketing channels and it is worthy of a long-term investment.

 

HKGSEO has performed SEO for more than 500 enterprises, with the SEO process bringing considerable traffic and sales to the companies. Leveraging on their years of experience, they now provide free website analysis (worth HK$2,000) for all content types. Here are some website analysis projects HKGSEO has engaged in:

 

CMS Web Content Management System

 

We recommend using the most popular CMS in the market to build a website. Well-known CMS such as WordPress, Wix, Shopline, and Shopify will make it easier to manage web content and make the website easier to crawl and index by search engines.

 

HKGSEO hence cautions against web design companies that use their own CMS. Generally speaking, these websites are not SEO friendly. For example, they might have undesirable attributes such as duplicate page titles, dynamic URLs, or category pages that cannot update new content, etc. These attributes are disadvantageous to implementing SEO plans, which ultimately leads to the redesigning of the entire website, resulting in a much higher cost.

 

SSL Website Security Certificate

 

If your website does not have an SSL certificate (HTTPS) installed, it will be marked as an insecure website by the browser, which will adversely affect the credibility and conversion rate. SSL should be installed immediately to protect customer information, especially for e-commerce websites. There are some free SSLs available on the market, such as Let’s Encrypt, with paid premium certificates recommendation by online shops.

 

Mobile Version of The Website

 

The latest personal computer and Internet penetration survey published by the Census and Statistics Department shows that more than 5.97 million people in Hong Kong have mobile phones, and 99.7% of the users access the Internet on smartphones, higher than those connected to computers or other devices. Besides, Google has launched the Mobile-First Indexing mobile version of content priority indexing. If your website does not have a mobile version, the ranking will be poor and a lot of traffic will be lost.

 

Website Loading Speed

 

According to research, more than 68% of viewers will leave a website when it takes more than 3 seconds to open. The main reason for the slow loading is the use of shared hosting or non-local hosting. Switching to local hosting, SSD or CDN can effectively improve the loading speed.

 

Website Content

 

Is the website content of high quality? Does it answer the questions of potential consumers? To build up the content, some corporate websites have piled up keywords, and some have published blog articles regularly. However the content of the articles is sometimes plagiarized from news media. Plagiarism makes search engines recognize the overall website quality as low, which will in turn affect the ranking.

 

Websites and online shops are platforms that promote businesses. An optimized website will reward twice the results with half the effort of both online and offline marketing campaigns combined.

 

Please log onto www.hkgseo.com, fill in the website, email and contact number, and our network promotion experts will reply within one working day and arrange a free SEO analysis and consultation.

 

About HKGSEO

HKGSEO focuses on website SEO services. It is founded and operated by former Google employees. The company is based in Hong Kong and has branches in Shenzhen, Singapore and Australia. It is committed to providing affordable, one-stop digital marketing solutions for small and medium-sized enterprises. Digital marketing solutions include: SEO, SEM, social media promotion and web design, etc.

 

Website (Chinese):www.hkgseo.com

Website (English):www.hkgdigital.com

Email:[email protected]

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Management Development Institute of Singapore (MDIS) facilitates upskilling & reskilling with online MBAs & courses

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SINGAPORE – Media OutReach – 5 January 2021  As we to move into Phase 3 of Covid-19 towards the end of 2020, flexibility and adaptability remains an indefinite priority for Singaporeans as the labour market adjusts to the new normal. This renders upskilling and reskilling a necessity for professionals to remain employable. Riding in tandem, the Management Development Institute of Singapore (MDIS) delivers a series of online MBAs and short courses to equip the workforce with ample opportunities to ride the wave.

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Career Resilience in Times Of Change


Armed with a vision for lifelong learning, MDIS strengthens its resolve to offer educational experiences that are fresh and industry-relevant. This fully maximises the future readiness of employees and jobseekers for local and international career success.

Organisations seeking to invest in resources to upskill and enhance the leadership potential of future managers can consider among MDIS’ online MBAs that cover five specialised areas: events management, health management, leadership and innovation, hospitality & tourism management, and marketing. With a flexible postgraduate curriculum tailored for the dynamic global business environment, employees can look forward to building career resilience and accelerate professional pursuits as they step into the new albeit volatile economic conditions. Likewise, jobseekers can perform better in a competitive job market with sharpened managerial efficacies – a trait that’s never been more necessary than today.

In addition, MDIS is also offering industry-based short courses to allow employees and jobseekers to reinvent and acquire new skills to keep pace with evolving business needs and market trends. With 10 disciplines to choose from, prospective students can consider taking up a single-day course or one of up to three months.


Carving the Way Forward

While the pandemic may have accelerated the need for skills expansion and upgrading, this should not be viewed as a by-product of economic crises but a strategy to face unknown challenges that lie ahead. Being ready for the unforeseen is pertinent to career success, a value that MDIS inculcates in its students as it carves generations of lifelong learners of tomorrow.

About MDIS

Founded in 1956, MDIS is Singapore’s oldest not-for-profit professional institute for lifelong learning. It offers internationally-accredited courses in Business and Management, Education, Engineering, Fashion and Design, Health and Nursing, Information Technology, Life Sciences, Languages and Education, Media and Communications, Psychology, Tourism and Hospitality Management, and Safety and Environment Management. These are offered in partnership with renowned universities in the United Kingdom. 

For more information, visit our website here.

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Treetop International School adopts Upper Air UVC to ensure safe indoor air

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Heightened hygiene standards to prepare for school re-opening in 2021

 

  • First education institution in Malaysia to install Upper Air UVGI disinfection to keep indoor air safe
  • 35 units of these revolutionary air sterilizers installed, and works in tandem with split unit air conditioners
  • Active indoor air management is becoming a new norm as business capacity returns

KUALA LUMPUR, MALAYSIA – Media OutReach – 22 December 2020 – Schools have been deeply impacted by the Covid-19 pandemic and virtual classrooms have taken over physical ones. Whilst school premises remain empty for most of 2020, classes have been conducted in the digital environment, leaving many parents distraught over the challenge of lower engagement and increased distractions as compared to physical classrooms environments, a format which still yields superior results and deeper learning by students, according to assistant to MD of Tree Top International School, Ms Loh Lin Khuan.

 

“We wanted to regain a safe indoor environment so that students could be physically present and focus better in an experiential learning environment. The online learning environment made it harder to develop inter-personal communication skills and also requires a lot of self-discipline from the student. So it was critical for us to find a solution to keep the indoor spaces in Tree Top at its safest level so as to reduce the level of anxiety everyone experienced for the better part of 2020” said Ms Loh

 

Like many other educational institutions, Tree Top International School uses split unit air-conditioning systems and the challenge to sanitise over 350,000 cubic feet of indoor air proved to be a huge challenge. Most of these systems do not allow for ventilation.

 

Ms Loh further added: “We have made efforts to sanitise surfaces but realised there was no systematic way to sanitise large volumes of air without investing in intrusive air ducts and cumbersome ventilation blowers and filters. At the end of the day, students still want a quiet, cool learning environment which meant that air conditioners had to be kept running with the windows and doors shut to prevent heat, noise and dust from entering the premises. This put us in a difficult balance between the need for a comfortable indoor environment and biologically clean air”

 “As scientists started to uncover more evidence of airborne transmission of Covid-19 and international guidelines were surfacing on how to prepare school premises for safe indoor environment, we knew we had to find an effective solution to achieve safe indoor air fast and economically. 

[View Image]

This classroom in Treetop International school features an Upper Air UVC luminaire designed and supplied by TheUVC.co

 

At the end of the day, the Tree Top International School management decided to proceed with the Upper Air UVC units, supplied by TheUVC.co, featuring a unique design that sanitises incoming air with a UVC lamp and a photocatalytic air filter as it enters the split unit air conditioner.

 

“When we were first introduced to the idea of this UV attachment, we were sceptical how a simple UV light can purify the air, but after some research, we discovered it has been used successfully for over 70 years to fight Tuberculosis and Measles, both contagious airborne diseases. We realised It is indeed a very efficient way to biologically clean the indoor air, not much different from how our sun sanitises the outdoor air.”

 

With this new air disinfection system in place, perhaps there is fresh hope for a new normality for the students and teachers at Tree Top International School as they return to their learning environment with the help of these novel air sterilizers come January 2021.

 

About TreeTop Education Group

Tree Top education group operates in 2 locations in Kuala Lumpur, Malaysia, providing quality teaching for preschool, primary and  IGCSE. We inspire children to discover their fullest potential through self-motivation and by developing respect for self, family and the community. Our motto of “Child Inspired Learning n Beyond Academic Excellence” reflects that philosophy as we prepare children to blossom to their fullest potential in order to be well prepared for real-world environment and opportunities.

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