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Michael Texidor & Breda O’Reilly to Serve in Key Leadership Positions at IAB


The Interactive Advertising Bureau (IAB) today announced that Michael Texidor has been promoted to Vice President, Learning and Development, and Breda OReilly has been named Vice President, Investment and Relations.

Michael Texidor joined IAB in 2016 as the Director of IABs learning and certification operations portfolio, where he was responsible for managing the development of certification operations team members through the execution of IAB certification programs with over 15,000 participants. In his new role Texidor will be responsible for overseeing and growing the learning and certification programs, which includes Digital Media Sales Certification. He will also lead the development of new training programs focused on skill development, research, thought leadership, and best practices, further helping the IAB become an education resource for its members and the whole digital media and marketing economy. He will also look to further engage IAB members through the building of a community, centered on professional development and create a peer network of skilled, digital media, and marketing professionals.

With 16 years of experience in the digital advertising industry, OReilly most recently served as the Digital Advertising Director for The New Yorker where she oversaw advertising interests during the implementation of the digital paywall. She also previously helped grow the digital advertising business for The Atlantic and the Guardian US, among others. In her new role with IAB, OReilly will work closely with IABs more than 650 member companies to grow their participation in a way that helps them meet their objectives. She will also help guide the programming team in the creation of new offerings to ensure IAB thought leadership and events are highly relevant to members.

Michael and Breda will have crucial roles as part of IABs ongoing commitment to drive increased capabilities in the digital media and marketing landscape, said Randall Rothenberg, President and CEO, IAB. Leveraging their industry expertise, Michael and Breda will help position IAB to strengthen the relationships we have with our members while also helping to meet and solve for the demands from the industry.

Texidor received his bachelors degree in economics from St. Johns University, and OReilly has a bachelors of science with honors from Queen Margaret University, Edinburgh.

About IAB

The Interactive Advertising Bureau (IAB) empowers the media and marketing industries to thrive in the digital economy. Its membership is comprised of more than 650 leading media and technology companies that are responsible for selling, delivering, and optimizing digital advertising or marketing campaigns. The trade group fields critical research on interactive advertising, while also educating brands, agencies, and the wider business community on the importance of digital marketing. In affiliation with the IAB Tech Lab, it develops technical standards and best practices. IAB and the IAB Education Foundation are committed to professional development and elevating the knowledge, skills, expertise, and diversity of the workforce across the industry. Through the work of its public policy office in Washington, D.C., IAB advocates for its members and promotes the value of the interactive advertising industry to legislators and policymakers. Founded in 1996, the IAB is headquartered in New York City and has a San Francisco office.


CEO & CMO Summit Vietnam 2020 – Architect the Future of Marketing


HO CHI MINH CITY, Vietnam, Sept. 21, 2020 /PRNewswire/ — CEO & CMO Summit Vietnam is making a third comeback in Vietnam this year, it is a day where industry thought leaders unite and architecting the future of marketing in a connected world and drawing a roadmap. This is also its first offline event of Vietnam Mobile Marketing Association (MMA Vietnam) occurring in 2020 with the participation of nearly 30 partners and sponsors. 

CEO & CMO Summit Vietnam 2020 - Speakers Panel
CEO & CMO Summit Vietnam 2020 – Speakers Panel

After such a difficult time with COVID epidemic, there is this once-in-an-era transformation in the relationship between brands, marketers and their customers. With all C-level delegates from many parts of the ecosystem, MMA CEO & CMO Summit program will highlight how brands have pivoted and adapted in these extraordinary times. Audiences will also hear from C-level executives who will discuss what consumer trends will endure and give us a glimpse of what the new normal could look like at least in the near future.

With the guide and sharing from some of the biggest names in the industry, namely speakers from Facebook, Google, Abbott, and many more industry leaders, audiences can learn how Consumer behaviour has changed in pandemic time, how everything shifts to omni-channel and E-commerce, as well as how to structure a business with the framework for future disruption prevention. 

Join the 3rd MMA CEO & CMO Summit Vietnam to have an unique opportunity where exclusive leaders in the industry unite and help businesses leap forward in the industry as we ARCHITECT the future of marketing together. With all of the hottest topics and welcoming 300 VIP C-levels delegates at the offline event and will be livestreamed on 2 biggest marketing communities in Vietnam beside MMA channel, the event promises to leave audiences feeling inspired and imbued with new and creative ideas.

Find more information and register at:

PR Newswire is the official news distribution partner of MMA.

About Vietnam Mobile Marketing Association (MMA Vietnam)

The MMA’s mission is to enable marketers to drive innovation and enduring business value in an increasingly dynamic and mobile connected world. Comprised of over 800-member companies globally and 14 regional offices, the MMA is the only marketing trade association that brings together the full ecosystem of marketers, tech providers and sellers working collaboratively to architect the future of marketing, while relentlessly delivering growth today. Anchoring the MMA’s mission are four core pillars; to cultivate inspiration by driving innovation for the Chief Marketing Officer; to build the mobile marketing capabilities for marketing organizations through fostering know-how and confidence; to champion the effectiveness and impact of mobile through research providing tangible ROI; and to advocate for mobile marketers.

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COVID-19 Recovery Analysis: Surveying Equipment Market | Growth in Railway Sector in APAC to Boost Market Growth | Technavio


Technavio has been monitoring the surveying equipment market and it is poised to grow by USD 2.07 billion during 2020-2024, progressing at a CAGR of over 4% during the forecast period. The report offers an up-to-date analysis regarding the current market scenario, latest trends and drivers, and the overall market environment.

Although the COVID-19 pandemic continues to transform the growth of various industries, the immediate impact of the outbreak is varied. While a few industries will register a drop in demand, numerous others will continue to remain unscathed and show promising growth opportunities. Technavios in-depth research has all your needs covered as our research reports include all foreseeable market scenarios, including pre- & post-COVID-19 analysis. We offer $1000 worth of FREE customization

The market is fragmented, and the degree of fragmentation will accelerate during the forecast period. FARO Technologies Inc., Hexagon AB, Kongsberg Gruppen ASA, Raytheon Co., Robert Bosch GmbH, Seafloor Systems Inc., Teledyne Technologies Inc., Thales Group, Topcon Corp., and Trimble Inc. are some of the major market participants. To make the most of the opportunities, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments.

Buy 1 Technavio report and get the second for 50% off. Buy 2 Technavio reports and get the third for free.

View market snapshot before purchasing

Growth in the railway sector in APAC has been instrumental in driving the growth of the market. However, the slowdown in the Chinese economy might hamper the market growth.

Technavio’s custom research reports offer detailed insights on the impact of COVID-19 at an industry level, a regional level, and subsequent supply chain operations. This customized report will also help clients keep up with new product launches in direct & indirect COVID-19 related markets, upcoming vaccines and pipeline analysis, and significant developments in vendor operations and government regulations. Download a Free Sample Report on COVID-19 Impacts

Surveying Equipment Market 2020-2024: Segmentation

Surveying Equipment Market is segmented as below:

  • Application
    • Land Application
    • Hydrographic Application
  • Geography
    • APAC
    • Europe
    • North America
    • MEA
    • South America

Surveying Equipment Market 2020-2024: Scope

Technavio presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources. The surveying equipment market report covers the following areas:

  • Surveying Equipment Market Size
  • Surveying Equipment Market Trends
  • Surveying Equipment Market Industry Analysis

This study identifies the growth in UAV market as one of the prime reasons driving the Surveying Equipment Market growth during the next few years.

Technavio suggests three forecast scenarios (optimistic, probable, and pessimistic) considering the impact of COVID-19. Technavios in-depth research has direct and indirect COVID-19 impacted market research reports. Register for a free trial today and gain instant access to 17,000+ market research reports.

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Surveying Equipment Market 2020-2024: Key Highlights

  • CAGR of the market during the forecast period 2020-2024
  • Detailed information on factors that will assist surveying equipment market growth during the next five years
  • Estimation of the surveying equipment market size and its contribution to the parent market
  • Predictions on upcoming trends and changes in consumer behavior
  • The growth of the surveying equipment market
  • Analysis of the markets competitive landscape and detailed information on vendors
  • Comprehensive details of factors that will challenge the growth of surveying equipment market vendors

Table of Contents:

Executive Summary

Market Landscape

  • Market ecosystem
  • Value chain analysis

Market Sizing

  • Market definition
  • Market segment analysis
  • Market size 2019
  • Market outlook: Forecast for 2019 – 2024

Five Forces Analysis

  • Five forces summary
  • Bargaining power of buyers
  • Bargaining power of suppliers
  • Threat of new entrants
  • Threat of substitutes
  • Threat of rivalry
  • Market condition

Market Segmentation by Application

  • Market segments
  • Comparison by Application
  • Land application – Market size and forecast 2019-2024
  • Hydrographic application – Market size and forecast 2019-2024
  • Market opportunity by Application

Customer Landscape

Geographic Landscape

  • Geographic segmentation
  • Geographic comparison
  • APAC – Market size and forecast 2019-2024
  • Europe – Market size and forecast 2019-2024
  • North America – Market size and forecast 2019-2024
  • MEA – Market size and forecast 2019-2024
  • South America – Market size and forecast 2019-2024
  • Key leading countries
  • Market opportunity by geography
  • Market drivers
  • Market challenges
  • Market trends

Vendor Landscape

  • Vendor landscape
  • Landscape disruption
  • Competitive scenario

Vendor Analysis

  • Vendors covered
  • Market positioning of vendors
  • FARO Technologies Inc.
  • Hexagon AB
  • Kongsberg Gruppen ASA
  • Raytheon Co.
  • Robert Bosch GmbH
  • Seafloor Systems Inc.
  • Teledyne Technologies Inc.
  • Thales Group
  • Topcon Corp.
  • Trimble Inc.


  • Scope of the report
  • Currency conversion rates for US$
  • Research methodology
  • List of abbreviations

About Us

Technavio is a leading global technology research and advisory company. Their research and analysis focus on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions. With over 500 specialized analysts, Technavios report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavios comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.

Technavio Research

Jesse Maida

Media & Marketing Executive

US: +1 844 364 1100

UK: +44 203 893 3200

Email: [email protected]


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Hunting Adds Recomplete Charges to Energetics Product Line


Titan Division of Hunting Energy Services, a subsidiary of Hunting PLC, the international energy services company, today announced the addition of recomplete charges to its consistent hole shaped charges product offering.

Recomplete charges are designed to produce perforations during well recompletion activities. Utilizing Huntings EQUAfrac shaped charge technology, they deliver an optimized entry hole size and minimum variation through both liner and casing.

The recomplete charges pair with Huntings new 2.5-in. diameter E-Gun RC system “ a completely modular perforating system designed specifically for recompletion applications. E-Gun RC also features ControlFire cartridge technology that allows wire-free arming and assembly at the well site.

About Hunting

Hunting PLC is an international energy services provider to the world’s leading upstream oil and gas companies. Established in 1874, it is a premium-listed public company traded on the London Stock Exchange. The Company maintains a corporate office in Houston and is headquartered in London. As well as the United Kingdom, the Company has operations in Canada, China, Indonesia, Kenya, Mexico, Netherlands, Norway, Saudi Arabia, Singapore, South Africa, United Arab Emirates and the United States of America.

The companys Hunting Energy Services Titan Division engineers and manufactures perforating systems, wireline selective firing systems, cased hole logging instruments, nuclear detectors, energetics, and associated wireline hardware and accessories.

Business Contact: John Feuerstein, Hunting, 281-442-7382, [email protected]


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