Mail Plus Partners with Wibbitz to Produce Video for Amazon Echo Show


Wibbitz, the leading automated video creation company, today announced that it has partnered with Mail Plus, the digital subscription-based edition of the Daily Mail and The Mail on Sunday, Britains most influential daily newspapers. This partnership brings the power of quick and quality video creation into the Mail Plus editorial teams workflow.

Mail Plus values innovation and exploring new media which is why it was chosen as a launch partner for Amazons suite of smart assistants and devices including the Echo Show. As one of the first few newsbrands to launch an Alexa Skill for the Echo Show, Mail Plus recognized the need to incorporate video content in order to engage users of these devices. The partnership with Wibbitz enables editors on the Daily Mail team with no previous video experience to create quality news video in minutes, increasing their capacity to produce content for the Mail Plus app and mobile site and the Daily Mail Skills for Amazon Echo Show.

Mail Plus is an early innovator on Alexa. When the need for visuals became apparent with the Amazon Echo Show, the team faced challenges in producing video content during the daily news cycle.

After adopting Wibbitzs streamlined platform, the Mail Plus team was able to publish high-quality video content through collaboration across the team. Editors can now input stories into the Wibbitz platform. They can add media from an expansive library of fully-licensed videos, images, and gifs, and optimize video formats for mobile devices and the Amazon Echo Show. Since implementing the Wibbitz platform, Mail Plus has established a video-centric news experience for its subscribers by allowing editors to become video creators.

As well as news videos, the Mail Plus team also leverages the Wibbitz platform to create recipe videos for its Mail Recipes Skill on Amazon Echo Show. Subscribers can now enjoy a hands-free experience with the ability to listen, watch and cook all in one place.

Our mission is to provide our subscribers with an optimal news experience whenever they want, wherever they want. This drives us to experiment with new channels and produce content people connect with, said Simon Regan-Edwards, Production Director, Mail Plus. Within days of integrating Wibbitz into our newsrooms daily workflow, our editors, with or without video experience, were able to easily produce quality video. It has played a significant part in establishing a solid foundation for our success with mobile apps and Amazon Alexa devices.

Daily Mail and The Mail on Sunday are undeniably a driving force behind the uptick in publishers integration of smart assistants and IoT devices into their editorial and distribution strategies, said Zohar Dayan, CEO and Co-founder of Wibbitz. We are proud to partner with these innovative newsbrands and provide a video creation solution to their digital subscribers that supports their vision of creating a visually engaging, voice-powered, user experience for its mobile and IoT devices users. We look forward to expanding the partnership on a larger scale and equipping more teams with the ability to produce compelling visual stories with automation.

About Wibbitz

Wibbitz is an automated video creation platform that empowers professional storytellers at the worlds leading publishers and brands. The platform leverages patented AI technology to simplify video production processes, helping content creators quickly and easily produce beautiful videos for every platform and channel. Creators have access to personalized video templates, intuitive editing tools, a team of in-house experts, and millions of licensed photos, videos, and soundtracks to ensure that each video captures their unique brand voice. Wibbitz supports video creation for over 600 partners, including Bloomberg, Reuters, Conde Nast, Hearst, TripAdvisor, and Birchbox. Wibbitz was founded in 2011 and has offices in New York City, Tel Aviv, Paris, and London. For more information, visit and follow @wibbitz.

About Mail Plus

Mail Plus is the digital subscription-based edition of the Daily Mail and The Mail on Sunday. Accessible anytime, anywhere, seven days a week, Mail Plus members can read the paper as it appears in print delivered to their tablet, phone and computer. Members can watch videos and browse breathtaking photos. Members can listen to the audio edition and the classical album collection, plus play amazing interactive puzzles. Finally, Mail Plus now offers even more with the launch of Health Plus in January 2019.

Hilary Kay
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