Connect with us
Our website publishes news, press releases, opinion and advertorials on various financial organizations, products and services which are commissioned from various Companies, Organizations, PR agencies, Bloggers etc. These commissioned articles are commercial in nature. This is not to be considered as financial advice and should be considered only for information purposes. It does not reflect the views or opinion of our website and is not to be considered an endorsement or a recommendation. We cannot guarantee the accuracy or applicability of any information provided with respect to your individual or personal circumstances. Please seek Professional advice from a qualified professional before making any financial decisions. We link to various third-party websites, affiliate sales networks, and to our advertising partners websites. When you view or click on certain links available on our articles, our partners may compensate us for displaying the content to you or make a purchase or fill a form. This will not incur any additional charges to you. To make things simpler for you to identity or distinguish advertised or sponsored articles or links, you may consider all articles or links hosted on our site as a commercial article placement. We will not be responsible for any loss you may suffer as a result of any omission or inaccuracy on the website.


Lamps Plus Implements Certona’s Predictive Landing Page Solution to Deliver Personalized Product Landing Pages from Google Paid Search Campaigns


Certona, the leader in real-time omnichannel personalization for the worlds largest brands and retailers, today announced an expanded partnership with Lamps Plus, the nations largest specialty lighting retailer. Lamps Plus utilizes Certonas predictive targeting capabilities to personalize product landing pages from Google paid search campaigns, increasing relevance and reducing bounce rates by 22 percent from product listing advertisements.

Paid search campaigns are a key part of the Lamps Plus marketing strategy. By partnering with Certona to extend its personalization program, Lamps Plus delivers a relevant sort of similar products based on shoppers interactions with a product listing advertisement (PLA). This new strategy has not only significantly reduced bounce rates from paid traffic sources, but also resulted in a 17 percent bounce rate reduction from all external traffic.

As shoppers discover a PLA on Google, clicking that ad brings them to a personalized landing page featuring the product in the PLA and a relevant sort of personalized product recommendations powered by Certonas predictive algorithm based on real-time shopper behavior, paid search keywords and other contextual information such as device type, referring search engine, location and time of day.

Lamps Plus has benefitted from Certonas expertise with personalization technology and by expanding this program to better support paid traffic sources, we have significantly improved the customer experience, said Angela Hsu, Senior Vice President of Marketing and eCommerce, Lamps Plus. Our personalization program ensures that customers see an expanded selection of lighting and home furnishing products that match their preferences and needs, which has generated more sales.

Certona powers personalized shopping experiences across Lamps Plus website and email channels by delivering individualized product recommendations and curated merchandising capabilities. Through broadening its personalization solution to include Certonas Predictive Landing Pages, Lamps Plus can better engage shoppers and guide new visitors and existing customers towards a purchase.

Read the full case study here.

Lamps Plus continues to make the shoppers journey a priority by leveraging keyword search to deliver a superior customer experience from the moment shoppers land on their site, said Meyar Sheik, CEO and Co-Founder of Certona. We continue to leverage our long-term partnership with Lamps Plus in innovative ways, making it easier for their shoppers to find the right products at the right time.

About Lamps Plus

Family-owned and operated, for over 40 years Lamps Plus has been a leader in the retail lighting industry. Established in 1976 and headquartered in Los Angeles, the company is the nation’s largest specialty lighting retailer, operating a thriving e-commerce business, along with more than three dozen stores in the western United States. Lamps Plus carries a full range of lighting and home furnishings, including exclusive patented designs and artisan-made customizable shades and lamps that offer comfort and value to help our customers love their everyday spaces. To assist consumers, our American Lighting Association-trained staff provides expert advice.

Our family of websites includes:

Follow Lamps Plus on Pinterest, Instagram, Facebook, and YouTube.

About Certona

Certona, the leading real-time omnichannel personalization solution and pioneer of AI-driven experience individualization, powers 73 billion unique experiences each month. Trusted by more than 600 brands in over 70 countries, Certonas patented technology leverages machine learning and predictive analytics to deliver a fully-orchestrated experience with optimized content and messaging to increase engagement and conversions across all customer touchpoints. For more information please visit,

Editorial & Advertiser disclosure

Call for Entries

Global Banking and Finance Review Awards Nominations 2022
2022 Awards now open. Click Here to Nominate

Newsletters with Secrets & Analysis. Subscribe Now


Global Banking & Finance Review® is a leading financial portal and Print Magazine offering News, Analysis, Opinion, Reviews, Interviews & Videos from the world of Banking, Finance, Business, Trading, Technology, Investing, Brokerage, Foreign Exchange, Tax & Legal, Islamic Finance, Asset & Wealth Management. Copyright © 2010-2021 GBAF Publications Ltd - All Rights Reserved.