IZEA Becomes an Official Pinterest Marketing Partner

Editorial & Advertiser Disclosure Global Banking And Finance Review is an independent publisher which offers News, information, Analysis, Opinion, Press Releases, Reviews, Research reports covering various economies, industries, products, services and companies. The content available on globalbankingandfinance.com is sourced by a mixture of different methods which is not limited to content produced and supplied by various staff writers, journalists, freelancers, individuals, organizations, companies, PR agencies Sponsored Posts etc. The information available on this website is purely for educational and informational purposes only. We cannot guarantee the accuracy or applicability of any of the information provided at globalbankingandfinance.com with respect to your individual or personal circumstances. Please seek professional advice from a qualified professional before making any financial decisions. Globalbankingandfinance.com also links to various third party websites and we cannot guarantee the accuracy or applicability of the information provided by third party websites. Links from various articles on our site to third party websites are a mixture of non-sponsored links and sponsored links. Only a very small fraction of the links which point to external websites are affiliate links. Some of the links which you may click on our website may link to various products and services from our partners who may compensate us if you buy a service or product or fill a form or install an app. This will not incur additional cost to you. A very few articles on our website are sponsored posts or paid advertorials. These are marked as sponsored posts at the bottom of each post. For avoidance of any doubts and to make it easier for you to differentiate sponsored or non-sponsored articles or links, you may consider all articles on our site or all links to external websites as sponsored . Please note that some of the services or products which we talk about carry a high level of risk and may not be suitable for everyone. These may be complex services or products and we request the readers to consider this purely from an educational standpoint. The information provided on this website is general in nature. Global Banking & Finance Review expressly disclaims any liability without any limitation which may arise directly or indirectly from the use of such information.

IZEA Worldwide, Inc. (NASDAQ: IZEA), operator of IZEAx, the premier online marketplace connecting brands and publishers with influential content creators, has announced that they have become an official Pinterest Marketing Partner for Content Marketing. The inclusion in the Pinterest Marketing Partners program provides IZEA with API access to insights that will enable brands to more easily discover Pinterest influencers and their content.

IZEA is thrilled to have the opportunity to partner with Pinterest and honored to be chosen as a Pinterest Marketing Partner, said Ted Murphy, Founder and CEO of IZEA. Over 250 million people around the globe use the app to discover everything from what to wear to how to decorate their home, and it has become an important tool for influencers and marketers alike. Pinterest provides a benefit not found in social media sharing apps in that the content has a much longer decay rate. Pinners actively engage with Pins on Pinterest for an average of 110 days after it is first shared through the platform, providing longer term visibility and traffic for sponsored pinned content.

Watch a video about the partnership here: https://youtu.be/PBAt5knfFPo

Were always looking for ways to help businesses extend their reach on Pinterest. Were excited to make it easier for brands to discover and collaborate with influencers, as well as, track their performance on third party platforms. Creators are essential to Pinterest and were thrilled to provide additional tools and resources for them to leverage as they build relationships with businesses, commented David Temple, Head of Content and Creator Products at Pinterest.

The API integration provides IZEA with access to enhanced profile and content data. Marketers will gain visibility into both aggregate and detail metrics, including reach and engagement. Engagement measurements include clicks out to site, clicking on a Pin to view a closeup, and saving the Pin to a board. IZEA will make this data available throughout IZEAx, including in Unity Search, Unity Lists and Influencer Profiles. Influencers will be able to add Pinterest to their profiles through the IZEAx web app, as well as IZEAx on Android and iPhone.

Pinterest is an important part of any comprehensive influencer marketing strategy, said Theandra Gatlin of Food Lion, an IZEA customer. The addition of Pinterest data support in IZEAx means we will be able to discover and measure Pinterest influencers in a whole new way. We are excited by this new partnership and look forward to deeper Pinterest integrations with IZEAx in the future.

Pinterest is available today for all licensees of IZEAx. To schedule a preview demonstration, visit https://www.izea.com.

About IZEA Worldwide, Inc.

IZEA Worldwide, Inc. (IZEA) operates online platforms that connect marketers with content creators. IZEA platforms automates influencer marketing and custom content development, allowing brands and agencies to scale their marketing programs. IZEA influencers include everyday creators as well as celebrities and accredited journalists. Creators are compensated for producing unique content such as long and short form text, videos, photos, status updates, and illustrations for marketers or distributing such content on behalf of marketers through their personal websites, blogs, and social media channels. Marketers receive influential content and engaging, shareable stories that drive awareness. For more information about IZEA, visit https://izea.com/.

Safe Harbor Statement

This press release contains forward-looking statements within the meaning of Section 21E of the Securities Exchange Act of 1934. These forward-looking statements, and terms such as anticipate, expect, intend, believe, may, will, should, or other comparable terms, are based largely on IZEA’s expectations and are subject to a number of risks and uncertainties, certain of which are beyond IZEA’s control. Actual results could differ materially from these forward-looking statements as a result of, among other factors, changing economic conditions. In light of these risks and uncertainties, there can be no assurance that the forward-looking information contained in this release will in fact occur.