IRI, a global leader in innovative solutions and services for consumer, retail and media companies, today announced that Harvey Goldhersz has joined the IRI Media Center of Excellence as executive vice president of Data and Innovation for the IRI Media Center of Excellence. In this new role, Goldhersz will be responsible for leveraging the latest innovations in data and artificial intelligence to improve the way brands communicate with their consumers and expand IRIs partner ecosystem by establishing relationships with additional like-minded media data partners.
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IRI Appoints Harvey Goldhersz as EVP, Data and Innovation, Media Center of Excellence (Photo: Business Wire)
Harveys unmatched experience in data and marketing is a perfect fit for IRI and will help advance our ongoing mission to best understand the consumer and improve their brand experience by turning insights into action, said Andrew Appel, president and chief executive officer of IRI. We are pleased to welcome Harvey to the IRI team and expect our clients and partners will benefit greatly from his expertise and counsel.
Harvey is a seasoned executive with a track record of using data-backed insights to help brands more effectively engage with their consumers, said Nishat Mehta, president of the IRI Media Center of Excellence. With the latest innovations in data and technology, and a shift in media toward being more consumer-friendly, there has never been a more exciting time in our industry, and we look forward to benefiting from Harveys expertise to help our clients capture new opportunities for growth.
Goldhersz has more than two decades of experience working at the intersection of media and data. He most recently served as chief data officer and CEO of GroupM Analytics, where he was responsible for ensuring that clients and agencies were equipped with leading data and analytics capabilities to support insights, strategy and media investment decisions.
Throughout my career, Ive long admired IRIs ability to help clients transform their businesses by using data and innovative technologies to uncover the most effective media spend, said Goldhersz. With the launch of the IRI Personalization Suite last year, Im thrilled to work alongside such a talented team at IRI. The data assets they have amassed and the technology through which they make this all accessible will help our clients achieve superior results through personalized consumer targeting and activation.
Prior to joining GroupM, Goldhersz served as vice chairman, North America CEO and Worldwide COO for MediaCom, where he oversaw analytics, research, digital media, planning and strategy. From 1998 to 2004, Goldhersz served as founder and CEO for MediaCom Digital and CEO for Beyond Interactive. He has a bachelors degree from Rider University.
About the IRI Partner Ecosystem
IRI fundamentally believes that delivering differentiated growth for clients requires deep, highly integrated partnering with a variety of best-of-breed companies. As such, IRI works closely with a broad range of industry leaders across multiple industries and sectors to create innovative joint solutions, services and access to capabilities to help its clients more effectively collaborate and compete in their various markets and exceed their growth objectives. IRI is committed to its partnership philosophy and continues to actively enhance its open ecosystem of partners through alliances, joint ventures, acquisitions and affiliations. The IRI Partner Ecosystem includes such leading companies as 84.51°, Adobe, The Boston Consulting Group, comScore, Data Plus Math, Experian, GfK, Gigwalk, Google, Ipsos, Mastercard Advisors, MaxPoint, Omnicom, Oracle, Pinterest, Research Now, Simulmedia, SPINS, Survey Sampling International, Univision, Viant, Yieldbot and others.
IRI is a leading provider of big data, predictive analytics and forward-looking insights that help CPG, OTC health care organizations, retailers, financial services and media companies grow their businesses. A confluence of major external events a change in consumer buying habits, big data coming into its own, advanced analytics and personalized consumer activation is leading to a seismic shift in drivers of success in all industries. With the largest repository of purchase, media, social, causal and loyalty data, all integrated on an on-demand, cloud-based technology platform, IRI is empowering the personalization revolution, helping to guide its more than 5,000 clients around the world in their quests to remain relentlessly relevant, capture market share, connect with consumers, collaborate with key constituents and deliver market-leading growth. For more information, visit www.iriworldwide.com.