International Car Wash Group (ICWG) Strengthens Marketing Operation with Two Key Appointments

The International Car Wash Group (ICWG), the worlds largest local car wash company and the third largest owner of US conveyor car washes, today announced two appointments to its marketing team, significantly emboldening the ability of the Company and its portfolio brands to expand their visibility, awareness, and customer relationships.

Rebecca Fretty has assumed the role of Vice President of Marketing. She will draw upon her nearly 20 years of marketing experience and consumer insights to help propel ICWG and deliver against the companys goal of leading the industry in innovative customer service. During her work for such iconic companies as Unilever, Ogilvy & Mather, Hartz Mountain Pet Supplies, and several consumer-facing tech start-ups, Rebecca honed her expertise in a wide range of functions that are particularly salient for ICWG. Some of her past accomplishments include setting up and analyzing customer conversion funnels and thorough attribution modeling, driving organic top line growth and profitability through new product launches and community engagement campaigns, and building digital communities and mobile apps.

David Stuhlfire is joining ICWG in the newly created role of Director, B2B Sales and Business Development. In this position, David will be responsible for building and maintaining national, regional, and local accounts across ICWGs three regional US car wash brands and seamlessly integrating with the regional management teams to drive even stronger business relationships in every market where they operate. He was previously with Enterprise Fleet Management, a subsidiary of Enterprise Holdings. There he built the Fleet Management Division for the Ohio region from the ground up, delivering a significant new revenue stream for the company and winning numerous awards for client retention. He is world-class in building cross-functional teams and external business relationships that drive customer loyalty and profitability.

“We are thrilled to have these talented marketing experts putting their knowledge and skills to work for ICWG. Their experience and insights into both the consumer and business-to-business markets will be invaluable as we seek to scale our companies,” said Tom Mangas, CEO, ICWG.

About International Car Wash Group (ICWG)

Headquartered in Centennial, Colorado, the International Car Wash Group (ICWG) is the worlds largest local car wash, cleaning more than 35 million cars a year. It operates 900 locations in 14 countries across US, Europe and Australia, with 150 US venues. The Company was founded in Germany in 1965 under the IMO brand, the name still used at its non-US locations. ICWG entered the US market in 2015 and quickly became the third largest conveyor car wash owner, operating under the Car Wash USA Express, Goo-Goo Express, and Supersonic Car Wash brands. ICWG is committed to leading the industry in operational excellence and innovative customer service and aims to be the partner of choice for employees and all car wash operators potentially interested in joining the ICWG family.

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Judy Grossman
Red Fox Communications
[email protected]