Innovus Pharma Announces the Approval of its RecalMax™ Product in Canada Indicated to Temporarily Relieve Symptoms of Mental Fatigue and Sensation of Weakness and Support Cognitive Functions Including Mental Focus and Stamina

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Innovus Pharmaceuticals, Inc. (“Innovus Pharma” or the Company) (OTCQB Venture Market: INNV), an emerging commercial-stage pharmaceutical company that delivers safe, innovative and effective over-the-counter medicine and consumer care products to improve mens and women’s health and respiratory diseases, today announced that received approval from Health Canada to market its product RecalMax„¢ as a Natural Health Product (NHP), for the indications to temporarily relieve symptoms of mental fatigue and sensation of weakness and support cognitive functions including mental focus and stamina. The product will be available as an over-the-counter (OTC) or behind the counter product and will not require a prescription.

We have built an impressive commercial pipeline in Canada, said Dr. Bassam Damaj, the President and Chief Executive Officer of Innovus Pharma. Our product pipeline is adding significant revenues from the Canadian market and now rivals Canadian companies with established sales force which is a testament to our powerful sales and marketing platform, continued Dr. Damaj.

RecalMax„¢ is our twelfth product approved in Canada including Zestra, Zestra Glide and Uxor„¢ (EjectDelay) marketed by Orimed Pharma, UriVarx through our partnership with Acerus Pharmaceuticals Corporation and Vesele, Apeaz, Xyralid Cream, ProstaGorx, Xyralid Suppositories, BH„¢ Testosterone Booster and Diabasens. In addition, we have one other product: PEVarx that has an application submitted and is being reviewed currently by Health Canada for potential approval and several other products expected to be filed in the future.

About RecalMax„¢

RecalMax„¢ is a Natural Health Product approved by Health Canada to temporarily relieve symptoms of mental fatigue and sensation of weakness and support cognitive functions including mental focus and stamina and is a dietary supplement in the United States to support brain health.

About Innovus Pharmaceuticals, Inc.

Headquartered in San Diego, Innovus Pharma is an emerging OTC consumer goods and specialty pharmaceutical company engaged in the commercialization, licensing and development of safe and effective non-prescription medicine and consumer care products to improve mens and womens health and vitality and respiratory diseases. Innovus Pharma delivers innovative and uniquely presented and packaged health solutions through its (a) OTC medicines and consumer and health products, which we market directly, (b) commercial partners to primary care physicians, urologists, gynecologists and therapists, and (c) directly to consumers through our on-line channels, retailers and wholesalers. The Company is dedicated to being a leader in developing and marketing new OTC and branded Abbreviated New Drug Application (ANDA) products. The Company is actively pursuing opportunities where existing prescription drugs have recently, or are expected to, change from prescription (or Rx) to OTC.

For more information, go to www.innovuspharma.com; www.zestra.com; www.ejectdelay.com; www.vesele.com; www.urivarx.com; www.sensumplus.com; www.myandroferti.com; www.beyondhumantestosterone.com; www.getbeyondhuman.com; www.trybeyondhuman.com; www.recalmax.com; www.prostagorx.com; www.xyralid.com; www.fluticare.com; www.allervarx.com; www.apeaz.com; www.mzssleepingaid.com, www.novalere.com and www.diabasens.com.

Innovus Pharma’s Forward-Looking Safe Harbor:

Statements under the Private Securities Litigation Reform Act, as amended: with the exception of the historical information contained in this release, the matters described herein contain forward-looking statements that involve risks and uncertainties that may individually or mutually impact the matters herein described for a variety of reasons that are outside the control of the Company, including, but not limited to, projected revenues from the RecalMax„¢ product in Canada, estimated market for its products, and statements about achieving its other development, growth, commercialization, financial and staffing objectives. Readers are cautioned not to place undue reliance on these forward-looking statements as actual results could differ materially from the forward-looking statements contained herein. Readers are urged to read the risk factors set forth in the Company’s most recent filing on Form S-1, annual report on Form 10-K, subsequent quarterly reports filed on Form 10-Q and other filings made with the SEC. Copies of these reports are available from the SEC’s website or without charge from the Company.

Randy Berholtz
Innovus Pharma Investor Relations
Tel: +1 858
249 7865
[email protected]