IGNITE INTERNATIONAL BRANDS Adds Beverages to its Premium Product Offerings

VAUGHN, Ontario, Jan. 20, 2020 — Ignite International Brands, Ltd. (CSE:BILZ, OTCQX: BILZF) (“IGNITE” or the “Company”) today announced the expansion of its product offerings with the formation of a new division – IGNITE Beverages. IGNITE Beverages is expected to focus on the development and distribution of innovative premium beverages across multiple categories. IGNITE Beverages will remain aligned with IGNITE’s quality standards and only offer the highest-quality products to its consumers.

IGNITE Beverages is expected to deliver a variety of beverages to the market commencing with the launch of an alkaline PH9 water followed by additional products in the largest ready-to-drink categories that align with the IGNITE brand. All of these new beverage products are expected to be distributed nationally within the United States in accordance with applicable laws, and available for purchase in traditional channels of trade such as convenience, grocery and specialty retail locations. You can learn more by visiting Ignite Beverages’ new dedicated website: IgniteBeverages.co.

“We’ve set out to be both innovative and disruptive in the beverage category with a diverse offering of premium beverages like nothing that’s ever been done before,” said President, Curtis Heffernan. “We’re excited to enter a new market segment and deliver our customers new best-in-class IGNITE products that will help them improve their performance, enjoyment, and hydration.”

ABOUT IGNITE

IGNITE is a CSE-listed and OTCQX traded company operating in permissible CBD and cannabis sectors in addition to other product categories. IGNITE intends to expand its business, which currently includes branding, marketing, licensing, sales and distribution, across the United States, Canada, the United Kingdom and Mexico by leveraging multiple product platforms. The Company intends to affect this expansion through brand leverage, product development, targeted marketing and strategic supply chain partnerships in each of its active and target jurisdictions.

For further information, please contact: IGNITE Investor Relations Tel: 905-669-0212 Email: [email protected]

Cautionary Statement Regarding Forward-Looking Information This news release includes certain “forward-looking statements” under applicable Canadian securities legislation. Forward-looking statements include, but are not limited to, statements with respect to IGNITE Beverages, its expected product offering and its future ability to distribute its products. Forward-looking statements are necessarily based upon several estimates and assumptions that, while considered reasonable, are subject to known and unknown risks, uncertainties, and other factors which may cause the actual results and future events to differ materially from those expressed or implied by such forward-looking statements. Such factors include, but are not limited to: general business, economic, competitive, political and social uncertainties; ability of IGNITE to give effect to its business plan; reliance on the “IGNITE” brand which may not prove to be as successful as contemplated; the ability to and risks associated with unlocking future licensing opportunities with the “IGNITE” brand, and the ability of IGNITE to capture significant market share. There can be no assurance that any of the forward-looking statements will prove to be accurate, as actual results and future events could differ materially from those anticipated in such statements. Accordingly, readers should not place undue reliance on forward-looking statements. The Company disclaims any intention or obligation to update or revise any forward-looking statements, whether because of new information, future events or otherwise, except as required by law.

IGNITE INTERNATIONAL BRANDS Adds Beverages to its Premium Product Offerings 1

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