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Heartland Declares Dividend on Preferred Stock

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Dubuque, IA, Jan. 21, 2021 — Dubuque, IA, January 21, 2021 – Heartland Financial USA, Inc. (NASDAQ: HTLFP), today announced that it declared a dividend of $175.00 per share on its Series E Preferred Stock, which results in a dividend of $0.4375 per depositary share, to stockholders of record on March 31, 2021, for payment on April 15, 2021.

About Heartland Financial About Heartland Financial USA, Inc. Heartland is a diversified financial services company and after completing the acquisition of AimBank and Johnson Bank’s four Arizona branches, which closed on December 4, 2020, Heartland has total assets of almost $18 billion. The Company provides banking, mortgage, private client, investment, treasury management, card services, and insurance to individuals and businesses. Heartland currently has over 140 banking locations serving 102 communities in Iowa, Illinois, Wisconsin, New Mexico, Arizona, Montana, Colorado, Minnesota, Kansas, Missouri, Texas and California. Additional information about Heartland is available at www.htlf.com. Safe Harbor Statement This release, and future oral and written statements of Heartland and its management, may contain forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995 about Heartland’s financial condition, results of operations, plans, objectives, future performance and business. Although these forward-looking statements are based upon the beliefs, expectations and assumptions of Heartland’s management, there are a number of factors, many of which are beyond the ability of management to control or predict, that could cause actual results to differ materially from those in its forward-looking statements. These factors, which are detailed in the risk factors included in Heartland’s Annual Report on Form 10-K filed with the Securities and Exchange Commission, include, among others: (i) the strength of the local and national economy; (ii) the economic impact of past and any future terrorist threats and attacks and any acts of war, (iii) changes in state and federal laws, regulations and governmental policies concerning the Company’s general business; (iv) changes in interest rates and prepayment rates of the Company’s assets; (v) increased competition in the financial services sector and the inability to attract new customers; (vi) changes in technology and the ability to develop and maintain secure and reliable electronic systems; (vii) the loss of key executives or employees; (viii) changes in consumer spending; (ix) unexpected results of acquisitions; (x) unexpected outcomes of existing or new litigation involving the Company; and (xi) changes in accounting policies and practices. All statements in this release, including forward-looking statements, speak only as of the date they are made, and Heartland undertakes no obligation to update any statement in light of new information or future events.

Contact EVP, Chief Financial Officer Bryan R. McKeag [email protected] 563.589.1994

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