Haier Stars as IoT Ecosystem Brand Among BrandZ Top 100 Most Valuable Global Brands 2020

Editorial & Advertiser Disclosure Global Banking And Finance Review is an independent publisher which offers News, information, Analysis, Opinion, Press Releases, Reviews, Research reports covering various economies, industries, products, services and companies. The content available on globalbankingandfinance.com is sourced by a mixture of different methods which is not limited to content produced and supplied by various staff writers, journalists, freelancers, individuals, organizations, companies, PR agencies Sponsored Posts etc. The information available on this website is purely for educational and informational purposes only. We cannot guarantee the accuracy or applicability of any of the information provided at globalbankingandfinance.com with respect to your individual or personal circumstances. Please seek professional advice from a qualified professional before making any financial decisions. Globalbankingandfinance.com also links to various third party websites and we cannot guarantee the accuracy or applicability of the information provided by third party websites. Links from various articles on our site to third party websites are a mixture of non-sponsored links and sponsored links. Only a very small fraction of the links which point to external websites are affiliate links. Some of the links which you may click on our website may link to various products and services from our partners who may compensate us if you buy a service or product or fill a form or install an app. This will not incur additional cost to you. A very few articles on our website are sponsored posts or paid advertorials. These are marked as sponsored posts at the bottom of each post. For avoidance of any doubts and to make it easier for you to differentiate sponsored or non-sponsored articles or links, you may consider all articles on our site or all links to external websites as sponsored . Please note that some of the services or products which we talk about carry a high level of risk and may not be suitable for everyone. These may be complex services or products and we request the readers to consider this purely from an educational standpoint. The information provided on this website is general in nature. Global Banking & Finance Review expressly disclaims any liability without any limitation which may arise directly or indirectly from the use of such information.

Chinas home appliance giant Haier has ranked in the list of the BrandZ Top 100 Most Valuable Global Brands 2020 as the only IoT (Internet of Things) ecosystem brand on June 30.

Unveiled by the worlds largest communications services group WPP and its consulting company Kantar, the BrandZ ranking is the only one that incorporates consumer insights, making it a barometer in the global brand landscape.

This year, Haiers global ranking in the BrandZ Top 100 Most Valuable Global Brands 2020 rose to 68th from the 89th last year, with its brand value increasing from 16.3 billion U.S. dollars in 2019 to 18.7 billion U.S. dollars in 2020.

Kantar has created the category of IoT ecosystem brand since 2019, and granted it to Haier for the second time this year, showing its continuous recognition on Haiers leading place in the IoT sector.

Haier has demonstrated the charm and value of an IoT ecosystem brand through its outstanding response to global challenges, including the COVID-19 pandemic.

In 2019, Haier Smart Home, a smart home ecological brand of Haier Group, managed to achieve growth in revenue and net profit despite the overall decline in the global household appliance industry. Among them, its ecosystem revenue reached 4.8 billion yuan, up 68 percent year on year.

Haier Biomedical, a pioneer in applying chilled storage technology to biosafety and IoT, reached a growth of 32.74 percent in revenue in the first quarter of 2020, and a 92.6 percent year-on-year increase in overseas income.

Meanwhile, Haiers COSMOPlat, a standard-setter in the global mass customization space, has delivered enormous value in fighting against the COVID-19 pandemic, facilitating the resumption of work and production, and accelerating business transformation of SMEs.

Haier attributes its robust development as an ecosystem brand to a concept called Rendanheyi Model which was conceived by its founder Zhang Ruimin, encouraging each employee to maximize personal value by creating maximum value for customers.

As a use-scenario brand, Haier is committed to providing users with enabling solutions for their pursuit of a better life. And as an ecosystem brand, Haier is engaged to empower other industries and businesses to build an evolving ecosystem.

http://www.haier.net/cn/

Liu Xiaoyi

+86 532-88936865

[email protected]