H Code, the #1 US Hispanic comScore entity for Authentic Hispanic Reach and undisputed leader in digital advertising for the US Hispanic market, today announced the launch of Tastemakers, the first fully integrated digital marketing and media solution that connects both brands and agencies with US Hispanic consumers in ways they havent been able to until now.
Fully integrated marketing experiences are the best approach when it comes to reaching US Hispanics, said Parker Morse, founder and CEO of H Code. Through our proprietary first party data, we are able to see that U.S. Hispanics were not only more active on their digital devices, but that they are more likely to engage with content in a variety of ways, be it through digital advertising or social media. We wanted to give brands a turnkey, 360-degree solution that would allow them to reach this audience across platforms, increasing their sphere of influence and making a memorable impression.
Tastemakers consolidates H Codes innovative, data-backed approach to reach US Hispanics by leveraging the best that digital can offer across media, social and branded content amplified at scale. Tastemakers brings together a unique combination of H Codes solutions including award-winning creative solutions, content creation, end-to-end production including talent vetting, selection and management, custom creative, high impact media, and amplification and distribution of all content.
We are excited to put H Codes Tastemakers to work for our brand clients, said Gregg Hirschorn, Group Account Director at PHD. Tastemakers streamlines our marketing to this coveted demographic. We can now execute digitally across multiple platforms with one vendor.
Tastemakers is fully backed by H Codes proprietary first party data, lending insights to every campaign. H Code uses those insights to optimize and iterate, while driving culturally-relevant experiences which contribute to a brands story. Tastemakers gives brands access to a combination of over 800 premium publishers, micro and macro influencers, and content creators, helping to amplify a brands content to an audience of over 30 million.
H Code Tastemakers allows brands to apply a holistic strategy to any of the following verticals: woman, men, millennials, music, parents, moms, comedy, travel, food & recipes, entertainment and more.
About H Code
Founded in 2015, H Code is the #1 US Hispanic comScore entity for Authentic Hispanic Reach. The company connects advertisers with the highly sought-after US Hispanic audience through a combination of targetable datasets (science) and exemplary creative executions (art). Through its platform, H Code effectively targets, reaches and influences US Hispanics better than anyone else in the industry. Through its premium inventory, H Code develops and delivers impactful creative along with amplified integrated marketing experiences. Key clients include Target, Honda, Ford, Ulta Beauty, Chase, Sprint, Kaiser Permanente, and Lincoln.