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Guidehouse Insights Report Shows Total Cumulative Flexible Capacity Is Expected to Nearly Triple in the Decade, Growing from 55.8 GW in 2020 to 150.3 GW in 2029


A new report from Guidehouse Insights analyzes the global market for flexible capacity in two key segments: demand response (DR) and virtual power plants (VPPs). The report provides regional market forecasts for capacity, spending, revenue, and VPP model type, through 2029.

The rapid development of distributed energy resources (DER) technologies and accompanying software, along with evolving grid pain points, is driving the growing need for flexible capacity in 2020. Evolving strategies for DR programs and new VPP frameworks are helping to meet this need while providing additional benefits to energy consumers and the larger grid. Click to tweet: According to a new report from @WeAreGHInsights, total cumulative DR capacity is expected to more than double in size from 51.3 GW in 2020 to 106.6 GW in 2029, while total VPP capacity is anticipated to experience even more growth, increasing from 4.5 GW in 2020 to 43.7 GW by 2029.

Legacy DR programs are evolving from manual direct load control switch programs toward that of bring your own device (BYOD), which embraces a swath of behind-the-meter (BTM) DER technologies found across customer segments, says Jessie Mehrhoff, research analyst with Guidehouse Insights. Simultaneously, flexible capacity from BTM and in front of the meter is being aggregated and optimized to contribute to broader grid reliability to provide the same essential purposes as a traditional 24/7 power plant. Through this VPP strategy, passive energy consumers can be transformed into active prosumers, delivering services tailored to their needs and preferences and those of the larger grid.

Trends driving flexible capacity technologies forward include growing renewable energy penetration, market deregulation, neural grid development, climate and sustainability targets, and strategic electrification, among others. According to the report, barriers slowing the otherwise rapid growth of flexible capacity include regulatory requirements, program scale, COVID-19 and the grid independence movement.

The report, Virtual Power Plant Overview, analyzes the global market for flexible capacity in two key segments: DR and VPPs. The study provides an analysis of the market issues associated with DR and VPPs. Regional overviews provide telling developments in the five global regions analyzed by Guidehouse Insights: North America, Europe, Asia Pacific, Latin America, and Middle East & Africa. Global market forecasts for capacity, spending, and revenue are broken out by region. VPP forecasts are also broken out by VPP model type, including DR-based, supply-side, and mixed asset. All forecasts extend through 2029. The report also examines the key technologies differentiating VPPs from DR and other forms of flexible capacity. An executive summary of the report is available for free download on the Guidehouse Insights website.

About Guidehouse Insights

Guidehouse Insights, the dedicated market intelligence arm of Guidehouse, provides research, data, and benchmarking services for todays rapidly changing and highly regulated industries. Our insights are built on in-depth analysis of global clean technology markets. The teams research methodology combines supply-side industry analysis, end-user primary research, and demand assessment, paired with a deep examination of technology trends, to provide a comprehensive view of emerging resilient infrastructure systems. Additional information about Guidehouse Insights can be found at

About Guidehouse

Guidehouse is a leading global provider of consulting services to the public and commercial markets with broad capabilities in management, technology, and risk consulting. We help clients address their toughest challenges with a focus on markets and clients facing transformational change, technology-driven innovation and significant regulatory pressure. Across a range of advisory, consulting, outsourcing, and technology/analytics services, we help clients create scalable, innovative solutions that prepare them for future growth and success. Headquartered in Washington DC, the company has more than 7,000 professionals in more than 50 locations. Guidehouse is led by seasoned professionals with proven and diverse expertise in traditional and emerging technologies, markets and agenda-setting issues driving national and global economies. For more information, please visit:

* The information contained in this press release concerning the report, Virtual Power Plant Overview, is a summary and reflects the current expectations of Guidehouse Insights based on market data and trend analysis. Market predictions and expectations are inherently uncertain and actual results may differ materially from those contained in this press release or the report. Please refer to the full report for a complete understanding of the assumptions underlying the reports conclusions and the methodologies used to create the report. Neither Guidehouse Insights nor Guidehouse undertakes any obligation to update any of the information contained in this press release or the report.

Lindsay Funicello-Paul


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