Technavio has announced the release of their research report on the global sensitive toothpaste market for the forecast period 2019-2023. This sensitive toothpaste market analysis report segments the market by distribution channel (offline and online) and geography (APAC, Europe, MEA, North America, and South America).
Global sensitive toothpaste market size will grow by USD 636.44 million during 2019-2023, at a CAGR of almost 5%. There is a growing demand for multifunctional toothpaste among oral health conscious end-users as it offers more benefits than conventional toothpaste. To cater to this growing demand, vendors are offering sensitive toothpaste with multiple benefits such as overall repair and protection and teeth whitening. For instance, Sensodyne True White toothpaste offered by Sensodyne protects teeth from dietary acid erosion as well as brightens them. The introduction of such multifunctional sensitive toothpaste is expected to fuel sensitive toothpaste market growth during the forecast period.
Increase in demand for natural and organic oral care products
Several end users increasingly prefer natural and organic oral care products because of the growing awareness of synthetic ingredients in oral care products. Natural and organic oral care products are made of peppermint, sea salts, arnica, coconut oil, and herbs and are free from toxic ingredients such as fluoride, triclosan, microbeads, parabens, and artificial sweeteners. With growing awareness of personal health and dental hygiene, the demand for such natural and organic oral care products will also increase.
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The high penetration of oral hygiene products and the growing awareness of oral health disorders will drive sensitive toothpaste market growth in Europe. The rising number of patients with dental and oral disorders and the increasing adoption of technologically advanced oral care products will also have a positive impact on the growth of the market in Europe, says an analyst at Technavio.
To increase their sensitive toothpaste market share, manufacturers are adopting competitive strategies such as technological innovations and extension of product lines. Vendors are focusing on the development of innovative products based on new ingredients, functionality, pricing, flavors, and packaging. For instance, Sensodyne Repair and Protect Toothpaste developed the NovaMin technology which helps in providing protection against cavity by forming a protective layer over the sensitive areas of teeth.
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This sensitive toothpaste industry research report provides an in-depth analysis of the major drivers, upcoming trends, and challenges that will impact market growth over the forecast period. The report analyzes the competitive landscape and offers details on several sensitive toothpaste manufacturers including –
- Church & Dwight Co., Inc.
- Colgate-Palmolive Company
- GlaxoSmithKline plc.
- Procter & Gamble
Some of the key topics covered in the report include:
- Market ecosystem
- Market characteristics
- Market segmentation analysis
- Market definition
- Market size and forecast
Five Forces Analysis
- Regional comparison
- Key leading countries
- Vendors covered
- Vendor classification
- Market positioning of vendors
- Competitive scenario
Technavio is a leading global technology research and advisory company. Their research and analysis focuses on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions. Technavios report library consists of more than 10,000 reports covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies.
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