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Empower Retirement Expands Social Media Strategy to Reach Gen Z and More Millennials

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Empower Retirement, the nations second largest retirement services provider,1 has expanded its social media strategy to reach Generation Z and more millennials.

The firm has launched video campaigns on Snapchat, a mobile messaging application widely used by young adults, as well as Instagram Stories. Both campaigns speak directly to young adults ages 18 to 34 about the idea that its never too early to start saving for their future financial freedom.

Empower Retirement is among the first retirement services firms in the nation to take its message to Snapchat, which reported 186 million daily active users in Q3 2018.2 Pew Research Center reports that 78 percent of 18 to 24-year-olds use Snapchat and 71 percent visit the platform multiple times per day.3

Empower wants to be in the spaces where young employees congregate and discover new ideas, said Stephen Jenks, Empower Retirement senior vice president, chief marketing officer. Snapchat is a terrific platform to start a conversation with young adults about planning for their future financial success.

The first campaign features five new animated videos, developed by Empower, that have some fun with a rare artifact theme. The videos will run nationwide now through the end of February. The second campaign provides financial pro tips, and allows users to swipe up for additional educational content. Both campaigns, designed vertically, specifically for Snapchat and Instagram Stories, are part of Empower Retirements expansive social media effort to continue an on-going conversation with millennial savers and start one with Generation Z “ those born from the mid 1990s to the early 2000s “ about the importance of saving early. Longer videos will be featured on Facebook, Twitter and Instagram.

Empowers strategic use of the right social channel to engage a new audience is spot on, said Doug Gladstone, Chief Executive and Creative Officer of Brand Content,* an integrated digital media and advertising agency in Boston. The principle of being in front of the right audience and delivering the right message at the right cadence is the best utilization of what social media can do for business. Empowers insightful use of social media this way is clearly a smart approach.

Empower has had previous success in connection with younger generations on social media. In its last Snapchat campaign the number of users in the 18 to 34-year-age range watching the entire video was nearly double the completion rate of other social media platforms.

The message about saving for financial freedom appears to be resonating with young adults. Millennials “ those who were born between 1981 and 1994 “ are on track to replace 75 percent of their income in retirement compared to Generation X workers who are on track to replace 61 percent and baby boomers that are on track to replace 58 percent, according to an Empower Institute survey of 4,000 working Americans ages 18 to 65.4

Our research tells us that young adults are embracing the concept of saving today for their future financial freedom, Jenks said.

* Brand Content is not affiliated with Empower Retirement.

1 Information refers to all retirement business of Great-West Life & Annuity Insurance Company and its subsidiaries and affiliates, including Great-West Life & Annuity Insurance Company of New York, marketed under the Empower Retirement brand. Ranking based on total participant accounts as of April 2018. Source: Pensions & Investments, April 2018. 2 Snapchat daily active users in Q3 2018 as reported by marketwatch.com, www.marketwatch.com Oct.28, 2018. 3 Pew Research Center Social Media Use in 2018 report March 1, 2018, https://www.pewinternet.org/2018/03/01/social-media-use-in-2018/ 4 The Empower Institute survey findings are available in a white paper called Scoring the Progress of Retirement Savers. The research was organized by Empower Institute, in collaboration with Brightwork Partners, LLC, which is not affiliated with Empower Retirement.

About Empower

Headquartered in metro Denver, Empower Retirement administers $570 billion in assets for more than 8.7 million participants.It is the nations second-largest retirement plan record keeper by total participants (Pensions & Investments, April 2018). Empower serves all segments of the employer-sponsored retirement plan market: government 457 plans, small, midsize, and large corporate 401(k) clients, non-profit 403(b) entities, private-label recordkeeping clients and Individual Retirement Account customers. For more information, please visit www.Empower-retirement.com.

Great-West Financial, Empower Retirement and Great-West Investments„¢are the marketing names of Great-West Life & Annuity Insurance Company, Corporate Headquarters: Greenwood Village, CO; Great-West Life & Annuity Insurance Company of New York, Home Office: New York, NY, and their subsidiaries and affiliates, including registered investment advisers Advised Assets Group, LLC and Great-West Capital Management, LLC. AM-681358-1118

Empower Retirement
Stephen Gawlik
303-737-0899 (office)
617-417-4408
(cell)

Monica Mendoza
303-737-2626 (office)
719-373-2460
(cell)

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Santa Claus Is Coming to Towns Everywhere – Virtually

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Pigeon Forge (Tennessee), one of the countrys most popular holiday vacation destinations, invites families to safely fulfill a cherished holiday tradition with free virtual Santa visits. Available Nov. 30 through Dec. 15, the video calls connect Santa from his North Pole home office to families in the comfort of their own homes, providing a contact-free-but-still-touching alternative to in-person visits this season.

Beginning Nov. 9 at 10 a.m. (Eastern), parents or guardians can register for a free video call with Santa at www.MyPigeonForge.com/Santa. Appointments are available Nov. 30 through Dec. 15, from 11 a.m. to 3 p.m. and 4 p.m. to 8 p.m. daily, excluding Sundays. Availability is on a first-come, first-served basis.

We understand the holiday season may look different for a lot of families this year, but making Christmastime memories is more important than ever, Pigeon Forge Executive Director of Tourism Leon Downey said. Were grateful that Santa and technology can work together to gift families with the magic of Christmas in a safe, contact-free way.

The magical portal also offers children a chance to correspond with Santa via a free personal letter from Santa. Children can share their Christmas wish list at www.MyPigeonForge.com/Santa to receive a personalized letter from Santa.

Each family who chats with Santa will receive an exclusive ornament to commemorate the special call from the North Pole.

For more information and to make a reservation to chat with Santa, visit www.MyPigeonForge.com/Santa.

Pigeon Forge is located in East Tennessee and home to Winterfest (Nov. 13-Feb. 22), an award-winning festival of more than five million holiday lights, Christmastime entertainment and more than 80 attractions.

About Pigeon Forge: More than 10 million people visit Pigeon Forge annually. The city is located approximately 35 miles from Knoxville and McGhee-Tyson Airport. Two-thirds of the nations population east of the Mississippi River lives within a days drive, making it an easily accessible family vacation destination. The citys neighbor is Great Smoky Mountains National Park, the most visited national park in the U.S. It also is home to Dolly Partons Dollywood theme park, Tennessees most visited commercial attraction. More information about all aspects of Pigeon Forge are available at MyPigeonForge.com.

Media contact:

Trish McGee at [email protected]

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DLive Launches Crypto Superstar Program for Streaming Partnerships

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As DLive.tv has officially become a part of the BitTorrent X Ecosystem, weve decided to bring in new content categories into the DLive platform to enable more diversity among our global community. With this goal in mind, the company is now introducing Crypto Superstar on DLive to incentivize content creators in the crypto space to join the DLive economy.

What are some of the perks of being a Crypto Superstar on DLive?

  • Dedicated featured spots on DLive website and mobile
  • Fast track to DLive Verified Partnership program
  • Zero cuts from donation done with BTT and TRX
  • Exclusive Crypto Superstar badge next to your name across the platform
  • Direct access to DLive support team
  • The chance to have your streams featured on DLives Official Twitter account and get your channel further promoted as BitTorrent and TRON retweet the stream
  • Exclusive access to collaboration with DLive / BitTorrent / TRON blockchain partners

More benefits will be announced before the end of 2020.

How to join?

In order to sign up as a DLive Crypto Superstar, you must

  • Stream crypto/blockchain related content
  • Have at least 1000 followers/members in your existing platform
  • Share this announcement in your existing platform (through tweet or video)
  • Reach 100 followers on your DLive channel

In order to maintain the status on DLive, you must

  • Stream at least 4 hours a week or upload at least 2 videos per week on your DLive channel
  • Host at least 5 unique other crypto-related channels every 2 months

If you are interested in becoming a Crypto Superstar on DLive and join our global community, please fill out this application form here. If you have any questions, join our discord and talk to a staff member.

We look forward to seeing you shine bright like a star on DLive!

About DLive:

DLive is a decentralized livestreaming community built using the Lino blockchain. DLive utilizes the Lino blockchain to incentivize both content creators and viewers using crypto. DLive believes that all rewards belong to platform participants, and does not take cuts or charge any fees to content creators. Currently, DLive has 20 team members across four continents. To learn more about DLive, please visit https://community.dlive.tv/about/welcome-letter/.

Olivia Luo

[email protected]

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Franklin Madison Announces Strategic Investment in Matic

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Franklin Madison, a leading provider in marketing insurance solutions, announced today a strategic investment and partnership with insurtech leader Matic as part of their Series B funding round. Matic is a digital insurance agency focused on seamlessly integrating insurance into the home and auto ownership experience.

As Franklin Madison continues to invest in and advance our digital capabilities, we are very excited to work with Matic, whose cutting edge and proprietary technology is propelling the industry forward, said Robert Dudacek. Their competitive market technology, great business model, and strong leadership made them an attractive investment opportunity.

Matics platform was built to integrate within banks’ ecosystems and deliver an amazing customer experience, said Ben Madick, CEO, Matic Insurance. It was a natural fit to partner with Franklin Madison with their strength and experience in the financial institution marketplace. We are looking forward to the partnership opportunity with an organization that brings nearly 50 years of industry expertise, a best-in-class direct marketing approach, and outstanding customer loyalty across 3,500 financial institutions.

The investment in Matic is further evidence of Franklin Madisons commitment to the insurance and financial institution markets. Franklin Madison and Matic will continue to operate as separate entities.

About Franklin Madison

An industry pioneer with nearly 50 years of experience, Franklin Madison builds financial security for individuals and families by delivering industry-leading insurance products and marketing services through its brand partners. Franklin Madison helps generate increased loyalty and incremental revenue for more than 3,500 financial institutions. Based in Franklin, Tennessee, Franklin Madison has approximately 200 employees. For more information, visit franklin-madison.com or follow us @frnklnmadison and LinkedIn.

About Matic

Since 2014, Matic has changed the landscape of the insurtech industry by integrating insurance within the home and auto ownership experience. Today, Matics digital insurance marketplace has over 30 A-rated home and auto carriers, as well as distribution partners in industries ranging from mortgage origination and servicing to banking, real estate, and personal finance. With a single-minded focus on advocating for policyholders, Matic has created an effortless and transparent comparison-shopping process, saving customers days of work and over 30% in premiums each year. For more information, visit matic.com.

Trisha Torrado

Sr. Manager, Marketing & Communications

Franklin Madison

[email protected]

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Editorial & Advertiser disclosureOur website provides you with information, news, press releases, Opinion and advertorials on various financial products and services. This is not to be considered as financial advice and should be considered only for information purposes. We cannot guarantee the accuracy or applicability of any information provided with respect to your individual or personal circumstances. Please seek Professional advice from a qualified professional before making any financial decisions. We link to various third party websites, affiliate sales networks, and may link to our advertising partners websites. Though we are tied up with various advertising and affiliate networks, this does not affect our analysis or opinion. When you view or click on certain links available on our articles, our partners may compensate us for displaying the content to you, or make a purchase or fill a form. This will not incur any additional charges to you. To make things simpler for you to identity or distinguish sponsored articles or links, you may consider all articles or links hosted on our site as a partner endorsed link.
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