In May 2018, Smarp secured ‚¬4.2M in Series A funding round from Nauta Capital, specifically earmarked to bolster the companys expansion beyond the Eurozone. US customers now account for around 30% of Smarps users and billings.
Over the next few years, we plan to grow our Atlanta operations into equal status and importance as our global headquarters in Helsinki, Finland, said Smarp CEO Roope Heinil¤.
Founded in 2011, Smarp maintains offices in London and Stockholm. The company first opened a physical presence in the US in 2015, with its North American business development and customer success management teams initially operating from New York City.
Smarp sees Atlanta as a better environment for growth and talent acquisition. Georgia is consistently cited as the top state for doing business. It is also a leading hotspot for available elite tech talent.
Heinil¤ shared his excitement about the move. Our primary criterion was the availability of talent, and Atlantas world-class universities and diverse talent pool made it a top pick for us. In New York, we found that much of the talent pool was focused on the financial and media industries, whereas we see Atlanta as a growing tech hub with a vast and diverse talent pool.
Smarps selection of Atlanta as its U.S. headquarters underscores the continuing growth of Atlantas high-tech industry and reflects the expanding business links between Georgia and Finland, said John Saunders, Honorary Consul of Finland in Atlanta and a partner at Smith, Gambrell & Russell, LLP.
Assistance from The Georgia Department of Economic Development was instrumental in Smarps decision, along with key support from the Metro Atlanta Chamber and Georgia Power.
Smarps new North American headquarters here provides our business community with more solutions for employee engagement and advocacy, said Metro Atlanta Chamber President and CEO Hala Moddelmog. I am excited to see another international company choose Georgia and join our strong technology ecosystem.