Electrolux today announced that licensing partner NewAir LLC is launching a new line of evaporative coolers and misting fans for home use. The new product series will be available under the Frigidaire brand and will provide extensions that enhance experiences of wellbeing in the home. Additionally, these products align with the companys sustainability goals by offering consumers practical cooling solutions that require very little energy to operate.
Since 1918, Frigidaire has helped families make the most of their time and space by providing high-performing, easy-to-use appliances with time-saving features. Global Vice President and Head of Brand Licensing Ciaran Coyle believes that the evaporative cooler and tower fan are environmentally-friendly solutions. The new Frigidaire line meets a valuable need for todays energy conscious consumer, said Coyle. These products are in high global demand in arid climates and we are excited to offer cost-effective, low energy solutions to our customers in these areas.
The Frigidaire/NewAir family of evaporative coolers use water and the natural power of evaporation to cool. The product line includes four evaporative coolers that chill rooms from 150 square feet to over 300 square feet in area. From simple cooling modes to high-end models with additional fan functions and convenience features, there’s an evaporative cooler for every household and budget.
“Evaporative coolers are excellent options for environments with low precipitation because they cool efficiently and have low operation costs. Additionally, they use the same amount of electricity as a light bulb, which can lead to big savings while still effectively cooling your surroundings,” said Luke Peters, CEO and Founder of NewAir.
“We’re excited about our partnership with Electrolux because we know the Frigidaire name will bring this eco-friendly technology to more people. We’ve been making evaporative coolers for years and know just how effective they can be in the right climate,” Peters said.
The Frigidaire family of evaporative coolers will be sold on NewAir.com and at major North American retailers such as Amazon, Bed Bath & Beyond, Lowes, Target and The Home Depot.
More Frigidaire/NewAir evaporative coolers and misting fans are slated to launch in the coming year.
Electrolux shapes living for the better by reinventing taste, care and wellbeing experiences, making life more enjoyable and sustainable for millions of people. As a leading global appliance company, we place the consumer at the heart of everything we do. Through our brands, including Electrolux, AEG and Frigidaire, we sell more than 60 million household and professional products in more than 150 markets every year. In 2018, Electrolux had sales of SEK 124 billion and employed 54,000 people around the world. For more information go to www.electroluxgroup.com.
For further information, please contact: Jennifer Campbell, Director of Business Development Electrolux Global Brand Licensing Mobile: +1.704-491-0111
About NewAir Appliances
California-based NewAir Appliances manufacturers and distributes compact home appliances, including everything from beverage coolers to portable laundry solutions. Their wide range of products are carried by the largest retailers in North America, and NewAir is dedicated to exceptional customer service at their responsive in-house call center. NewAir’s focus on value and quality over the past 15 years has made them one of the most trusted names in home appliances. See all of their products at http://www.newair.com.
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Gaby Lechin / Valerie Christopherson
Results Communications (GRC) for NewAir
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