Drunk Elephant Announces the Launch of Slaai Makeup-Melting Butter Cleanser, Exclusively at SEPHORA

Drunk Elephant and SEPHORA announce the launch of an innovative new way to cleanse the skin “ Slaai Makeup-Melting Butter Cleanser. Slaai„¢ is a cleansing balm that melts all traces of dirt, makeup and sunscreen from skin. Gentle enough to be used around the eye area, Slaai quickly transforms from oil to milk upon contact with water. Skin compatible Slaai„¢ effortlessly removes even water-resistant formulations and is free of PEGs and essential oils.

Slaai Makeup-Melting Butter Cleanser comes with a Bamboo Booster to provide a customized, skin-refining physical exfoliation to keep skin smooth and supple. The Bamboo Booster is meant to be used one to two times per week as needed.

I really wanted something that fit in with my philosophy and that would melt off my eye makeup, so I developed Slaai. Slaai contains incredibly mild, moisturizing plant oils and plant-derived cleansing agents that melt all traces of dirt, sunscreen and makeup (including water-resistant) from skin. Its designed to do its job without disturbing your acid mantlewhich is really important to me. Slaai keeps the skin barrier healthy and intactand also leaves a little something behind when its done. You can follow it up with your favorite Drunk Elephant foaming cleanser if you wantthough you dont need to, because all of the protective substances Slaai leaves behind are beneficial for skin. As a PM makeup/sunscreen/pollution remover, start with Slaai on completely dry skin*super important*massaging all over your face and eye area, then add water and rinse, says Tiffany Masterson, Founder of Drunk Elephant.

Formulated with clean, antioxidant-rich fruit extracts and oils to help soothe, plus a nourishing African oil blend of marula, baobab, kalahari melon, mongongo and ximenia, Slaai„¢ Makeup-Melting Butter Cleanser cleanses and moisturizes without any irritants or sensitizers. The Bamboo Booster, made with microfine bamboo and baked bamboo charcoal, gives a light exfoliation that is more sustainable and gentler than traditional scrub ingredients.

Slaais innovative texture is designed to be used on dry skin, easily removing excess oil, grime and makeup. Adding water activates Slaai„¢ into a milk that rinses cleanly, leaving behind a dewy glow. Clinical trial results indicate that Slaai removes waterproof eye makeup well, is easy to use and improves both skin softness and texture.

Slaai Makeup-Melting Butter Cleanser is available on 3/29 at Drunk Elephant.com, SEPHORA stores and SEPHORA.com and has a suggested retail price of $34.

About Drunk Elephant

Drunk Elephant is committed to using only ingredients that either directly benefit the skins health or support the integrity and effectiveness of our formulations. We never take into account an ingredients synthetic or natural status, but instead choose based on its biocompatibility. You wont find what we call the Suspicious 6 in our products (Essential Oils, Drying Alcohols, Silicones, Chemical Screens, Fragrance/Dyes and SLS,) making them, in our opinion, appropriate for all skin. We believe that these six ubiquitous ingredients are at the root of almost every skin issue we see. When formulating the products, we focus on pH levels and safety, and always making sure that the active ingredients are at efficacious levels. This is the Drunk Elephant difference. For more information: www.DrunkElephant.com

About SEPHORA Americas

Since its debut in North America 20 years ago, SEPHORA has been a leader in global prestige omni-retail, teaching and inspiring clients to play in a universe of beauty and wellness, while creating the worlds most loved beauty community. With an unbiased approach to experiential retail through its expertise, innovation and entrepreneurial spirit, SEPHORA invites clients to play with 14,000 products from 200 carefully curated brands, enjoy personalized services at the Beauty Studio aided by digital innovations, and engage with expertly trained beauty advisors in more than 400 stores across the Americas, as well as 600 locations inside JCPenney. Clients can also experience SEPHORA online and through mobile apps, and access the free-to-join Beauty Insider program that offers unique rewards and experiences across three spending tiers. Lets Beauty Together. For more information, visit: https://www.SEPHORA.com/about-us and @Sephora on social media.

Mary Skinner
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