Demand For Coconut Water Driven By Increasing Preference For Natural Beverages Among Consumers


Coconut water also known as coconut juice, is a clear liquid with sweet taste found inside coconuts, which is a fruit of the coconut palm. Coconut tree is also known as Cocos nucifera by its scientific name, commonly found in tropical regions. By opening green and tender coconut the water is obtained. For drinking coconut water, coconuts that are 5 to 6 months of age are used. Each coconut provides water around 100 to 200 ml. Coconut water is popular drink mainly in Southeast Asia and Caribbean regions, due to is nutritional content.

Rising awareness regarding advantages of coconut water consumption is resulting to its high demand among individuals. Coconut water contains very less fat and 94% of water. It contains carbs, proteins, magnesium, manganese, potassium, calcium, sodium, fiber, vitamin C that are beneficial for health. Free radicals present in coconut water have antioxidant properties. It helps to lower blood sugar level and improvement of diabetic patient. Fluid content in coconut water prevent crystals from sticking to the kidney that helps with prevention of kidney stones. It reduces level of cholesterol in blood and supports heart health.

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Increasing preference for coconut water over energy drinks by athletes and sportspersons as it helps to restore hydration and replenish electrolytes that are required after exercise. Coconut oil restores hydration equal to high-electrolyte sports drinks and also helps to improve exercise performance. It helps with weight loss, reduces stomach and nausea, relaxes muscle tension, reduces cellulite, and boosts energy. These are some of the factors are increasing its significance as a sports beverage.

Increasing consumption of coconut water for recreational purposes is another factor expected to increase its demand in the coming years. Rising health consciousness and increasing consumption for recreational purposes is resulting into high demand for flavored and non-flavored coconut water. It is available in different flavors such as coffee, mango, pineapple, grape, pear, etc. Coconut water is low in calorie drink with subtle and nutty taste. It is also used in various types of puddings, vinaigrette dressing, smoothies, etc. Consumption of coconut water detoxes the body and reduces stress level. However, consumption of coconut water can cause stomach upset and fullness in some individuals. Pure coconut has limited shelf life is another factor that can affect its adoption.

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Indonesia is worlds to coconut producing country, followed by Philippines, India, Brazil, and Sri Lanka. Coconuts produced in Indonesia are mostly sold overseas. Asia Pacific region is major producer and consumer of coconut water. There is increasing demand for coconut water in North America region, owing to increasing health awareness among consumers. In addition, availability of coconut water in various flavors and packaging types in supermarkets and hypermarkets in this region is also increasing its adoption among consumers. Increasing adoption of packed organic coconut water in countries in Europe, is caused due to increasing preference for natural, organic, and pure coconut water. Regions in Africa anticipated to increase growth in packed coconut water in the coming years.

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