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Char Popp Joins PSB as Senior Vice President and Global Head of Qualitative Research

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PSB, a global research-based consultancy, announced today that Char Popp has joined the firm as Senior Vice President and Global Head of Qualitative Research to oversee the growth and development of the firms Qualitative Research offerings. She is based in Seattle and holds global responsibilities.

Popp is a veteran in strategic research and marketing strategy, having worked both in-house and as adviser to the technology industry for nearly 20 years. Her expertise lies in qualitative research where she has been responsible for driving customer, product and market strategy across a broad range of clients and industries via new methods and new research modes “ including facilitated co-creation and product design sessions “ all with a focus on end results that drive business impact. Popps hire is part of an approach to marry PSBs depth of expertise in data analytics with high-impact qualitative research.

Im excited to unlock our qualitative capabilities for our clients in new and different ways with Char at the helm, said Mike Pettingill, PSBs Chief Operating Officer, to whom Popp will report. She has a tremendous mind for the consumer and goes beyond the norm to get to the unanticipated root of an issue.

Before PSB, Popp spent more than seven years at Schireson Associates where she served as Partner and led its qualitative research business. Prior to Schireson, she spent four years in product planning at Microsoft, where she led the product planning efforts for multiple components of Office, including the final customer validation for Office Online. Earlier in her career, she was with Hitachi Consulting and HP in program and product management capacities.

PSB has long been expert at delivering strategic, data-driven insights to clients across a range of industries, said Popp. Im thrilled to be able to bring my passion and expertise for customer intimacy and understanding to bear for PSBs clients and to further develop our ability to deliver innovative qualitative research across the organization.

Popp received her undergraduate degree in Theatre and Business from Baldwin-Wallace College and a MBA degree in marketing, strategy, management and technology from the University of Washington Foster School of Business.

About PSB

PSB is a full-service custom research and analytics consultancy that connects data-driven insights with human experience to solve clients most critical challenges. With a heritage in political polling, PSB brings the agility of campaign strategy to research and consulting across a range of industries, including technology, healthcare, financial services, and entertainment. PSB is a member of the BCW Group of companies, which is a part of WPP (NYSE: WPP), the world leader in communications services. For more information, visit www.psbresearch.com.

Catherine Sullivan
212.798.9501
[email protected]

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TIWW X CE Taiwan Debut on 9/24 in Taipei to Create New Green Gold Value

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TAIPEI, TAIWAN – Media OutReach – 24 September 2020 – Organized by Taiwan External Trade Development Council (TAITRA), the Taiwan International Water Week (TIWW 2020) and Circular Economy (CE Taiwan 2020) start their physical exhibition on September 24 in Taipei. Although impacted by the COVID-19, this joint trade show is widely supported by all walks of life, as shown by the participation of a number of indicator units from the industries, the governments, the academia, and the research institutes, such as the Industrial Development Bureau of the Ministry of Economic Affairs, the Industrial Technology Research Institute (ITRI), GSD Technologies, FineTek, Advantech, JU-TIAN Cleantech, and SHUI‑MU International. As this joint trade show is expected to create the most business opportunities and a new green-gold value in the post-COVID-19 era, it is considered this year’s most important professional industry exhibition for water resources and circular economy.

 

As the pandemic has been accelerating the digital transformation of global industries, TAITRA, as the organizer of the trade show, has also actively launched a number of digital services to help companies expand their global trade business opportunities. For instance, the “Water Week Middle East Business Opportunity Day”, which is the first to debut, connects exhibitors and Middle East buyers by the use of cloud video conferencing services. Meanwhile, the online and offline activities during this period include the online exhibition halls, the one-on-one purchasing video conferences, the global government procurement meetings, the W Stage popular product launches, and the “TIWW X CE Taiwan ON AIR” live show. The last one is considered this year’s most watched new project, as it enables those buyers who cannot visit the exhibition venues in person to view the show as if they are on the scene. The video will be aired at the Taiwan Trade Shows Digital Channel (TTS D’Channel) at 11 a.m. and 5 p.m. on September 25. So, stay tuned and remember to watch.

 

In response to the Taiwan government’s active promotion of forward-looking plans for the construction of water environment, TIWW takes the sustainable use of water resources as the main theme, under which data analysis, cloud control and other smart water technologies are utilized and various kinds of pumps, water quality monitors and waste and sewage treatment solutions (all of which are energy-saving, power-saving, and environment-friendly) are exhibited. At the same time, under the”5+2 Industrial Innovation Plan,”the industries will transform themselves from a linear economy of “mining, manufacturing, use, and disposal” to a circular economy with sustainable resources. As such, CE Taiwan wishes to guide enterprises to achieve sustainable development through the ESG (Environmental, Social, Corporate Governance) and 3R (reduce, reuse, recycle) strategies, so that they can not only present the cross-industry application of circular economy, the innovative business model, and the technological products featuring green energy and environmental protection, but also combine the two hot topics in the green industry to showcase the trend of generations of energy intelligence, energy saving, and innovation.

 

“Taiwan International Water Week and Circular Economy Taiwan 2020 ” will be held from 9:30 a.m. to 5:30 p.m. (the closing time on the last day being 5:00 p.m.) at Taipei World Trade Center Hall 1 during the period between September 24 (Thu.) and 26 (Sat.). For more information, please visit www.taiwanintlwaterweek.com.

About TAITRA

Founded in 1970 to help promote foreign trade, the Taiwan External Trade Development Council (TAITRA) is the foremost non-profit trade promotion organization in Taiwan. Jointly sponsored by the government, industry associations, and several commercial organizations, TAITRA assists Taiwan businesses and manufacturers with reinforcing their international competitiveness and in coping with the challenges they face in foreign markets.

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‘The African Dream: The Man With the Audacity to Build the New Africa’ – A Documentary Premiere to Inspire a Generation of Africans and the Black Youth

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GHANA, West Africa, Sept. 24, 2020 /PRNewswire/ — The new docufilm "The African Dream: The Man with the Audacity to Build the New Africa" is scheduled to premiere Oct. 10, 2020, with a Global Watch Party on YouTube. The docufilm explores the impact Freedom Jacob Caesar, the visionaire behind this project, has made both as a pioneering business leader and a socially aware philanthropist. 

"The African Dream" chronicles the hopes of an entire continent and showcases the exemplary story of a great son of the land. It captures Freedom Jacob Caesar (FJC), the Neo Pan-Africanist alter ego of Nana Kwame Bediako, a wealthy, African visionary, an industrialist and nation builder who has embarked upon an ordained mission of building a united New Africa, bridging it to the rest of the world. FJC is personified as a spirit, a myth and a unique African ancestral identity. It has a unique plot twist that also showcases the tangible works of Nana Kwame Bediako who has single-handedly redefined the skylines of Ghana and built an extensive portfolio of business successes.

He provides a story of hope and inspiration to empower a new generation of Black and young Africans throughout the diaspora by sharing his remarkable entrepreneurial journey and his vision for leadership in transforming the new Africa. At the core of the docufilm is Freedom Jacob Caesar’s template for wealth creation and his visionary principles of maximizing the utilization of land and property, from a minuscule-scale development to a transformation of the region’s skyline with nearly 600 residential and iconic commercial properties covering over 2,000 acres of land. Freedom’s vision for the future of Africa is brought to life with Petronia City, his planned development of West Africa’s first large-scale industrial and manufacturing smart city to bring energy and power to a continent that will boast an Industrial Park, Africa’s "Silicon Valley" Technology Hub and an Energy City.

Witnessing the devastating impact of the coronavirus pandemic made it apparent to Freedom how much people needed hope. "This period was also the first in modern times that Africa realized we would have to save ourselves. Our vision of Africa becoming a global giant can only be attained if Africans begin to provide for each other. It was important that I, Freedom, began to share my story with regard to creating wealth on the continent as well as the work I have been doing with The Freedom Movement," FJC says.

He returned to his homeland of Ghana from the U.K. nearly 20 years ago and began silently building in the background for almost two decades what has now become The Kwarleyz Group. The Kwarleyz Group is a diversified group of companies involved in real estate development and financial investments in West Africa. 

Freedom states that "I have accepted the spiritual calling to embody the ambition and lineage of some of the greatest black men in history such as Haile Selassie, Kwame Nkrumah, Nelson Mandela, Martin Luther King, Jr., and Malcolm X. Mansa Musa, the wealthiest king in ancient history, awakened my attributes of vision and the power of manifestation that has been needed to transform Africa for the past five centuries." Freedom’s philanthropy work, entrepreneurial prowess, and social activism are boldly emerging as a courageous voice of African solidarity. "An inspiration for what is possible," says Caesar, the alter ego of Nana Kwame Bediako.

For media inquiries, please contact [email protected].

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Unleashing potential, Chengdu displays opportunities in park communities with immersive shows

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CHENGDU, China, Sept. 24, 2020 /PRNewswire/ — A news report by National Business Daily:

Southwest China’s Chengdu is to introduce a slew of new scenes and products centering on livable park communities on September 25, as the city makes continuous efforts to boost the new economy sector.

Chengdu, scenic and livable park community
Chengdu, scenic and livable park community

The special event, hosted by the city’s community governance commission and the Chengdu New Economic Development Commission and organized by Chenghua District, is part of the 2020 Chengdu New Economy Double Thousand Project.

The event consists of outdoor displays and indoor press conference. In the outdoor area, visitors can have hands-on experience on multiple products including smart home appliances, daily consumption products, and public service products from companies like China Telecom, Huawei, and Ximalaya.

A press conference will be held in the indoor area, in an unconventional form. It will be an immersive and interactive reality show that tracks one day in the life of a family in a park community. Products and opportunities in building park communities will be interwoven into the morning, noon, and evening chapters of the performance.

"A scene is a point in time and space that triggers emotional responses," director of the show Le Lei said, "visitors can have a deeper experience of the products by taking the perspective of the family in the three scenes we constructed".

A total of 100 new scenes and 100 new products in park communities will be launched at the event, where Huawei, New Hope Group and other renowned companies will have the chance to promote their latest technologies and applications. Besides, the event will unveil a list of top 100 community businesses and enterprises.

To better facilitate the matching of suppliers and buyers, a platform for the transaction of innovative new economy products in Chengdu will be launched on the sidelines of the event. The platform will be able to broker deals online for products and scenes involved in the "Double Thousand Project" with its functions of transaction, service, and management.

To precisely find suppliers for various needs and optimize the allocation of resources are key tasks for the event. By releasing new opportunities to the world, the event is expected to attract investors and organizations to better participate in the development of a park city on the community level.

Photo – https://photos.prnasia.com/prnh/20200924/2924469-1?lang=0

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