bswift Recognizes DirectPath as a Most Valuable Partner

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bswift, a leading cloud-based technology company that enables employers to achieve their benefits and engagement strategies, announced today that it has named DirectPath, the company that guides employees to make better health care decisions, as one of its Most Valuable Partners (MVPs).

An MVP is a reseller that has demonstrated excellent collaboration with bswift. Winners are determined by the following criteria: growth of the channel partners business on a consistent, year-over-year basis; creation of a positive image of bswift in the marketplace; a demonstration of outstanding implementation and service quality in a scalable manner; leveraging of broad bswift services and functionality; and a reinforcement of the bswift values (higher standards, greater accountability and more fun).

We have recognized DirectPath as one of our most valuable channel partners based on the excellent new business growth they delivered in 2018, said Don Garlitz, senior vice president of strategic partnerships at bswift. DirectPath continues to bring on new clients and service existing business effectively, and we are delighted to have them as a key partner.

This partnership began in 2012, when bswift selected DirectPath to complement its benefits administration offering by creating enhanced financial value for its customers. DirectPath provides employer clients with personalized benefits education for selecting the right health care plan, expert assistance in making informed health care choices and rewards for sensible financial decisions. By using DirectPaths integrated Personalized Benefits Education and Enrollment services, bswift clients can see a return on their benefits investments (ROI) by increasing employee participation and helping employees make smarter decisions about how they choose and use their health care plans.

Were thrilled to be recognized by bswift for this award, said Michael Byers, CEO and chairman of DirectPath. bswift has been a valuable partner for us since 2012. Their benefits administration technology enables our employer clients to save time, money and resources on nearly every aspect of their health care benefits efforts.

About bswift:

bswift is changing the world of benefits administration by combining deep expertise and a passion for technological innovation with a unique consumer-driven approach. Working with enterprises nationwide and serving millions of employees, bswift offers cloud-based technology and services for online enrollment, interactive decision support, ACA compliance reporting and employee engagement. bswift also provides access to consumerism, product and consulting solutions needed to build a benefits program specialized for both employers and employees alike. bswift is part of Aetna, a CVS Health business. For more information about bswift, visit

About DirectPath:

DirectPath guides employees to make better health care decisions with individualized education for selecting the right benefit plan, expert assistance in making informed care choices and rewards for sensible financial decisions. Its customers experience significant ROI on their benefits investments through increased employee participation, management of the evolving regulatory environment and reduced cost through a benefits plan system of record. DirectPath has offices throughout the country. For more information, visit the DirectPath website and follow the company on Twitter.

Kristen Leathers
Version 2.0 Communications
[email protected]