BMW Reports October 2018 U.S. Sales.

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Sales of BMW brand vehicles increased 0.2 percent in October 2018 for a total of 23,262, compared to 23,208 vehicles sold in October 2017. Year-to-date, the BMW brand is up 2.0 percent on sales of 248,327 vehicles compared to 243,383 sold in the first ten months of 2017.

Theres no question the U.S. is becoming a tougher sales market, so for BMW to mark 12 straight months of sales gains in the U.S. is a solid accomplishment, said Bernhard Kuhnt, President and CEO, BMW of North America. With only two months remaining in the year, November is important for BMW as the all-new and much anticipated X5 will go on sale, joining the very popular X3 in the marketplace.

BMWs lineup of Sports Activity Vehicles accounted for 47 percent of BMW brand sales in October 2018. For the eighth consecutive month, the BMW X3 was the top-selling BMW model in the U.S.

 

Table 1: Vehicle Sales BMW of North America, LLC, Oct. 2018

 
      Oct-18       Oct-17       %       YTD Oct 2018       YTD Oct 2017       %
i3 424 686 -38.2% 5,271 5,321 -0.9%
i8 64 33 93.9% 542 364 48.9%
2 Series 664 1,045 -36.5% 7,916 9,665 -18.1%
3 Series 3,445 4,497 -23.4% 38,176 47,712 -20.0%
4 Series 3,191 3,181 0.3% 26,657 33,447 -20.3%
5 Series 3,729 3,396 9.8% 34,910 31,913 9.4%
6 Series 238 374 -36.4% 3,166 2,635 20.2%
7 Series 559 819 -31.7% 6,685 7,381 -9.4%
Z4 1 1 0.0% 3 502 -99.4%
X1 1,497 2,537 -41.0% 23,783 23,574 0.9%
X2 1,510 0 0.0% 12,417 0 0.0%
BMW passenger cars 15,322 16,569 -7.5% 159,526 162,514 -1.8%
X3 5,564 1,194 366% 47,389 33,321 42.2%
X4 428 625 -31.5% 3,230 4,119 -21.6%
X5 1,379 4,254 -67.6% 32,499 38,453 -15.5%
X6 569 566 0.5% 5,683 4,976 14.2%
BMW light trucks 7,940 6,639 19.6% 88,801 80,869 9.8%
BMW brand       23,262       23,208       0.2%       248,327       243,383       2.0%
Cooper /S Hardtop 2 Door 891 825 8.0% 8,211 8,730 -5.9%
Cooper /S Hardtop 4 Door 542 632 -14.2% 5,329 6,178 -13.7%
Cooper /S Convertible 419 640 -34.5% 4,871 4,921 -1.0%
Cooper /S Clubman 244 369 -33.9% 3,736 6,834 -45.3%
Countryman 1,070 1,203 -11.1% 15,212 11,784 29.1%
Paceman 0 0 0.0% 0 9 -100.0%
MINI brand       3,166       3,669       -13.7%       37,359       38,456       -2.9%
TOTAL BMW of North America, LLC       26,428       26,877       -1.7%       285,686       281,839       1.4%
 

BMW Group Electrified Vehicle Sales

BMW brand sales of electric and plug-in hybrid electric vehicles totaled 1,836 in October 2018, a decrease of 8.5 percent from the 2,006 sold in the same month a year ago. In total, BMW Group (BMW and MINI) electrified vehicles accounted for 7.4 percent of U.S. sales in October 2018.

BMW Group currently offers seven electrified models in the U.S., including the BMW i3, BMW i8, BMW 330e, BMW 530e, BMW 740e, BMW X5 xDrive 40e and MINI Countryman plug-in-hybrid electric vehicle.

MINI Brand Sales

For October, MINI USA reported 3,166 vehicles sold, a decrease of 13.7 percent from the 3,669 sold in the same month a year ago. MINI sales in October were led by the MINI Countryman, with 1,070 units. Year-to-date sales of the MINI Countryman have increased 29.1 percent compared to the first 10 months of 2017. Year to date, MINI brand sales are down 2.9 percent.

BMW Group Sales

Sales of BMW Group vehicles (BMW and MINI brands combined) in the U.S. decreased 1.7 percent in October 2018 for a total of 26,428 vehicles, compared with 26,877 vehicles sold in the same month a year ago. Year-to-date BMW Group sales in the U.S. are up 1.4 percent from the first ten months of 2017.

BMW Pre-Owned Vehicles

  • BMW Certified Pre-Owned sold 9,072 vehicles, a decrease of 8.9 percent from October 2017.
  • Total BMW Pre-Owned sold 18,628 vehicles, an increase of 2.5 percent from October 2017.

MINI Pre-Owned Vehicles

  • MINI Certified Pre-Owned sold 983 vehicles in October, an increase of 30 percent from October 2017.
  • Total MINI Pre-Owned sold 2,304 vehicles in October, an increase of 6.5 percent from October 2017.

 

Table 2: Pre-Owned Vehicle Sales BMW of North America, LLC, October 2018

 
       

October 2018

   

October 2017

      %      

YTD 2018

     

YTD 2017

      %
BMW CPO       9,072     9,961       -8.9%       104,928       114,557       -8.4%
BMW Total Pre-Owned       18,628     18,180       2.5%       205,010       198,869       3.1%
MINI CPO       983     756       30.0%       11,580       9,332       24.1%
MINI Total Pre-Owned       2,304     2,164       6.5%       27,208       25,604       6.3%
TOTAL Group Certified Pre-Owned       10,055     10,717       -6.2%       116,508       123,889       -6.0%
TOTAL Group

Pre-Owned

      20,932     20,344       2.9%       232,218       224,473       3.5%
 

BMW Group In America

BMW of North America, LLC has been present in the United States since 1975. Rolls-Royce Motor Cars NA, LLC began distributing vehicles in 2003. The BMW Group in the United States has grown to include marketing, sales, and financial service organizations for the BMW brand of motor vehicles, including motorcycles, the MINI brand, and Rolls-Royce Motor Cars; Designworks, a strategic design consultancy based in California; technology offices in Silicon Valley and Chicago, and various other operations throughout the country. BMW Manufacturing Co., LLC in South Carolina is the BMW Group global center of competence for BMW X models and manufactures the X3, X4, X5, and X6 Sports Activity Vehicles. The BMW Group sales organization is represented in the U.S. through networks of 346 BMW passenger car and BMW Sports Activity Vehicle centers, 153 BMW motorcycle retailers, 127 MINI passenger car dealers, and 36 Rolls-Royce Motor Car dealers. BMW (US) Holding Corp., the BMW Groups sales headquarters for North America, is located in Woodcliff Lake, New Jersey.

Journalist note: Information about BMW Group and its products in the USA is available to journalists on-line at www.bmwusanews.com and www.press.bmwna.com.

BMW of North America, LLC
Justin Berkowitz, 201-307-4314
Corporate
Communications Specialist
[email protected]
or
Kenn
Sparks, 201-307-4467
Dept. Head, U.S. Corporate Communications
[email protected]