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Better Choice Appoints Specialty Pet Food Brands Expert, Donald Young, as Executive Vice President of Sales


NEW YORK, Jan. 13, 2021 — Better Choice Company (OTCQX: BTTR) (“Better Choice”) (the “Company”), an animal health and wellness company, today announced the appointment of Donald Young as the Company’s new Executive Vice President of Sales, effective January 1, 2021.

Donald Young joins The Better Choice Company with more than 29 years of experience leading the sales organizations of several prominent pet specialty pet food brands including The Nutro Company (Natural Choice, MAX, and Greenies Brands) and Merrick Pet Care, Inc. (Merrick, Backcountry, Purrfect Bistro and Fresh Kisses Brands).

Following his success at The Nutro Company, Mr. Young led the turnaround and expansion of Merrick Pet Care’s Pet Specialty business from 2010 – 2020, where he was directly responsible for growing the company from a niche brand to the #3 natural player in the pet specialty retail channel. Merrick Pet Care more than quadrupled its sales during this period, surpassing $500m in the process and ultimately leading to the sale of Merrick Pet Care to the Nestle Purina Company. Donald has also been recognized by his peers in the Pet Industry for his track record of success, winning numerous sales awards throughout his career including recognition as one of Pet Age Magazine’s 2019 ICON Winners.

Scott Lerner, CEO of The Better Choice Company stated, “We are incredibly excited for Donald to join our team. We are looking forward to having him build upon his past successes to help drive the growth and expansion of Better Choice’s brands in the Pet Specialty channel.”

Donald Young stated, “I have been incredibly impressed by the caliber of the team Better Choice has assembled and am excited to hit the ground running and build on the momentum already created. I am committed to building a world-class sales team that is empowered to do what is right for our retail partners so we can all succeed together. Whether that be investments in education and services or simply delivering the best possible product for pet parents.”

Michael Young, Chairman of the Better Choice Company, added, “Attracting talent like Donald Young speaks to the quality of the platform Better Choice has built and continues to build. We continue to add world-class industry experts, as we execute on our goal to build the most dynamic team in the animal health and wellness industry. With the recent additions to our team as well as recent announcements to the changes in our capital structure, Better Choice is extremely well positioned to capitalize on the major macro-economic trends in the industry. Donald will be centrally located in Nashville, TN where we just announced a re-positioning of our fulfillment and distribution centers.”

About Better Choice Company, Inc.

Better Choice Company Inc. is a growing animal health and wellness company committed to leading the industry shift toward pet products and services that help dogs and cats live healthier, happier and longer lives. We take an alternative, nutrition-based approach to animal health relative to conventional dog and cat food offerings and position our portfolio of brands to benefit from the mainstream trends of growing pet humanization and consumer focus on health and wellness. We have a demonstrated, multi-decade track record of success selling trusted animal health and wellness products and leverage our established digital footprint to provide pet parents with the knowledge to make informed decisions about their pet’s health. We sell the majority of our dog food, cat food and treats under the Halo and TruDog brands, which are focused, respectively, on providing sustainably sourced kibble and canned food derived from real whole meat, and minimally processed raw-diet dog food and treats. For more information, please visit

Forward Looking Statements

This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. The words “believe,” “may,” “estimate,” “continue,” “anticipate,” “intend,” “should,” “plan,” “could,” “target,” “potential,” “is likely,” “will,” “expect” and similar expressions, as they relate to us, are intended to identify forward-looking statements. The Company has based these forward-looking statements largely on our current expectations and projections about future events and financial trends that we believe may affect our financial condition, results of operations, business strategy and financial needs. Some or all of the results anticipated by these forward-looking statements may not be achieved. Further information on the Company’s risk factors is contained in our filings with the SEC. Any forward-looking statement made by us herein speaks only as of the date on which it is made. Factors or events that could cause our actual results to differ may emerge from time to time, and it is not possible for us to predict all of them. The Company undertakes no obligation to publicly update any forward-looking statement, whether as a result of new information, future developments or otherwise, except as may be required by law.

Company Contact: Better Choice Company, Inc. Scott Lerner, CEO

Investor Contact: KCSA Strategic Communications Valter Pinto, Managing Director PH: 212-896-1254

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