BAI, a nonprofit independent organization that delivers the financial services industrys most actionable insights, announced its Market Share Analysis research program. The new program, which is an addition to BAIs suite of Consumer and Business Benchmarking programs, enables financial services leaders to obtain a precise view and understanding of their organizations market share in key markets relative to peer organizations.
Competition for deposits has heightened as rates continue to rise and deposit balance growth has slowed. The BAI Market Share Analysis program helps industry leaders understand the key underlying drivers of market share by utilizing account-level data to measure productivity and market opportunity on a national, regional and zip code level. Some of the key market share drivers measured in the program include number of branches in the market (branch share), average deposit balances by market, number of households per location and average household deposit balance. These insights will help leaders identify markets where their organization outperforms their peers, and where there are opportunities to gain additional share.
As the battle for deposits continues, financial services leaders need precise information to understand how their organization is performing in each of their markets in order to best make strategic decisions about products and presence, said Karl Dahlgren, managing director of BAI. The BAI Market Share Analysis program is designed to provide a competitive advantage to leaders by analyzing key data and providing insights into the challenges and opportunities of deposit growth and customer acquisition, market by market.
BAI Market Share Analysis is available to financial services organizations participating in BAI Consumer or Business Benchmarking programs. For more information, visit https://info.bai.org/_Res-Market-Share.html.
As a nonprofit, independent organization, BAI delivers the financial services industrys most actionable insights, enabling leaders to make smart business decisions every day. Were passionate about the trusted information and powerful tools that provide leaders with the clarity and confidence needed to drive positive change and move the financial services industry forward. For more information, visit www.bai.org.
About BAIs Research
BAI provides trusted, in-depth comparative analytics, including benchmarking research on consumer, business and commercial deposit performance, talent management, marketing and other strategic areas for U.S. banks. BAIs comparative analytics provide meaningful comparisons and allow financial services leaders to better understand their position relative to others in the industry. In addition to comparative analytics, BAI conducts a variety of research on industry trends and consumer behavior to help financial services leaders fully grasp todays business dynamics and gain insight into the future. For more information, visit www.bai.org/research.
Joelle C. Johnson
William Mills Agency