The MyDMV Skip the Trip marketing campaign, developed by the Information Network of Arkansas (INA) in partnership with the Arkansas Department of Finance and Administration (DFA), was awarded the MarCom Gold Award in the Digital Media category for outstanding achievement in a Social Media Campaign, announced November 1.
As one of the oldest, largest, and most-respected creative competitions in the world, MarCom Awards recognizes outstanding achievement by creative professionals involved in the concept, direction, design, and production of marketing and communication materials and programs. Winners in the 2018 international creative competition were selected from more than 6,500 entries in over 300 categories.
DFA and INA launched the public awareness campaign in February 2018 to promote mydmv.arkansas.gov, a new website that allows Arkansans to Skip the Trip to the revenue office by completing many driver and motor vehicle services online.
We are very proud to be recognized for the ‘Skip the Trip’ marketing campaign and our efforts to raise public awareness of mydmv.arkansas.gov through social media, said Walter Anger, DFA Deputy Director and Commissioner of Revenue. MyDMV is changing the way Arkansans do business at the DMV; and its an honor to receive this award for our work in promoting this outstanding service.
A key component of the campaign included a steady stream of fun, organic Skip the Trip posts on the Arkansas.gov social media channels managed by INA. By targeting Arkansas.govs 46K+ social media followers, these posts helped raise awareness and contribute to driving over 99,000 visitors to the website. Additionally, Arkansas Governor Asa Hutchinsons press conference in which he announced the launch and encouraged Arkansans to Skip the Trip to the DMV was live-streamed on the Arkansas.gov Facebook page – marking the first live stream video on any Arkansas.gov social media channel.
Arkansans can visit mydmv.arkansas.gov to complete more than eighteen driver and motor vehicle services online, including: renewing their vehicle registration, paying vehicle sales tax, ordering a duplicate drivers license, changing their address, requesting driver records, and more – all from the comfort of their own home.
The Arkansas Department of Finance and Administration (DFA) serves the public, policy makers, all State agencies and State employees. The Department serves the public by providing courteous and professional assistance while complying with State laws. DFA is responsible for the collection of revenues and administers and provides drivers licenses, vehicle titles, vehicle registrations and related databases for the State. The Department serves policy makers by providing revenue forecasting, fiscal reporting and assistance with the Governors Balanced Budget formation and oversight. DFA serves all state agencies, boards, commissions and their employees by providing technical assistance and guidance on personnel management, budget, accounting, federal grant/intergovernmental services management, capital projects, facility management and procurement to ensure compliance with state and federal laws. Learn more at www.dfa.arkansas.gov.
About Information Network of Arkansas
The Information Network of Arkansas (INA) is a public-private partnership between the state of Arkansas and the Arkansas Information Consortium (AIC) that helps state government entities Web-enable their information and services. Little Rock-based AIC is celebrating its 21st year as the states official digital government services partner, and is part of digital government firm NIC’s (Nasdaq: EGOV) family of companies. A local tech employer, AIC was recently named to the 2018 Best Places to Work in Arkansas list sponsored by Arkansas Business. INA operates Arkansas.gov, the official website of the state of Arkansas, which offers more than 900 state and local online services.
NIC Inc. (Nasdaq: EGOV) is the nations premier provider of innovative digital government solutions and secure payment processing, which help make government interactions more accessible for everyone through technology. The family of NIC companies has developed a library of more than 13,000 digital government services for more than 6,000 federal, state, and local government agencies. Among these solutions is the ground-breaking personal assistant for government, Gov2Go, delivering citizens personalized reminders and a single platform for all government interactions. More information is available at www.egov.com.
Information Network of Arkansas
Bob Sanders, 501-324-8915
Department of Finance and Administration