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Are Your Competitors’ Cutting Prices? | Infiniti Research Reveals How to Win Against Price Wars in the Marketplace

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A well-known market intelligence solutions provider, Infiniti Research, has announced the completion of their recent free downloadable resource on winning against price-cutting competitors with the right competitive strategy. This article provides comprehensive insights on how companies can build a competitive advantage in the market without succumbing to the pressure of cutting prices when their competitors are offering similar products at a cheaper rate.

The common belief among most buyers today is ˜we get what we pay for. Therefore, rather than racing your price-cutting competitors to the bottom, it is important to identify your products strongest features and attributes to create value that outweighs a lower price. In this supplement, experts at Infiniti Research discuss some key strategies to build a strong competitive advantage in the market without cutting down your prices.

Request a Free Brochure to gain access to our tailor-made services that are designed to suit the needs of organizations across various industries.

Winning Against Price-Cutting Competitors with the Right Competitive Strategy

Use premium pricing as a competitive advantage

Although it may seem contradictory, premium pricing can provide brands with a competitive advantage. It is a common perception that customers primarily rely on pricing while making purchase decisions, but this is not the case always. Sometimes buyers tend to be leery of prices that seem too low as it could send a negative message about your products quality.

With several years of experience across various industries, experts at Infiniti Research use their expertise in assisting global clients to successfully meet their business and marketing goals. Request a free proposal to know how we can help you!

Sell value

Having a valuable product is one thing but it is equally important to have the ability to sell the value of what will set your brand apart in a sea of competitors who offer similar products at a cheaper rate. Creating value requires companies to understand the unique standards and expectations of the target customers. Using value as a competitive advantage involves customizing your solutions in the best manner to meet buyer needs.

Smart selling

The currency of sales success in todays competitive marketplace involves the ability to reach out to prospects in a professional way, on their own terms. Todays buyers are more in control of the sale than ever before. As a result, there is a decreased willingness to talk with salespeople who only care about getting the deal. Elevating your product or service from an interchangeable, turnkey fix to a solution to solve critical business pain means youll have to add value in a way that goes beyond price.

Request for more information for more insights on our solutions for business and how we can help you achieve your business goals.

About Infiniti Research

Established in 2003, Infiniti Research is a leading market intelligence company providing smart solutions to address your business challenges. Infiniti Research studies markets in more than 100 countries to help analyze competitive activity, see beyond market disruptions, and develop intelligent business strategies. To know more, visit: https://www.infinitiresearch.com/about-us

Infiniti Research
Anirban Choudhury
Marketing Manager
US:
+1 844 778 0600
UK: +44 203 893 3400
https://www.infinitiresearch.com/contact-us

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FaceCake Showcases Live Demo of Its AI-Driven AR Shopping Platform at KeyBanc Capital Markets Future of Technology Series

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FaceCake’s CEO Linda Smith was a featured industry leader demonstrating real solutions to retail’s online and in-store challenges today

LOS ANGELES, Oct. 21, 2020 /PRNewswire/ — FaceCake presented its Artificial Intelligence ("AI")-Driven Augmented Reality ("AR") Shopping Platform at the Future of Technology Series hosted by KeyBanc Capital Markets on September 15, 2020. A virtual gathering of today’s most transformative technology companies, the series provided a vision of modern retail commerce from renowned industry leaders. Featuring both private and public companies, the series showcased FaceCake’s capabilities and the breadth of its industry-leading AI / AR platform built exclusively for shopping.

FaceCake presented an omni-channel consumer shopping journey that demonstrated the ability to virtually Try-On different types of products live as though looking in a mirror for highly realistic AR virtual shopping, including jewelry, apparel, accessories, makeup, and home décor. FaceCake highlighted key patented aspects of its platform including Visual Search, AI-driven recommendations, AR advertisements, and MarTech.

FaceCake’s visionary Founder and CEO Linda Smith’s presentation was a conference highlight. She addressed key business topics driving online conversion, such as personalized consumer interaction, omni-channel connectivity, data-driven shopping intelligence, and online retail engagement.

"We are honored to have been invited to present at the Future of Technology Series, particularly when contactless shopping is on everyone’s mind," said Linda Smith. "We were happy to demonstrate our robust platform, unique in its ability to offer touchless AR Try-On and recommendations in multiple product categories, whether online, in-store, or via mobile. Broad accessibility, quality, and celebrating shopper individuality on a mass scale have been the cornerstones of our company’s focus to make shopping easier and more personalized."

To watch FaceCake’s KeyBanc demonstration, click here.

To see more of FaceCake’s presentation or for more information, click here.

About FaceCake

FaceCake, creator of the Swivel® Virtual Dressing Room, CAKE AR™, and Scout Visual Search, is a leader in augmented retail with its patented AI-Driven AR shopping platform. FaceCake’s innovations in Augmented Reality and Artificial Intelligence allow consumers to virtually try products on their own images live, while instantly providing relevant product recommendations for superior personalization. FaceCake has the only AI/AR offering across multiple shopping categories, and its platform is cross-device compatible, making it accessible from anywhere at anytime. The privately held company is based in Calabasas, CA.

About the Future of Technology Series

This inaugural seven-week virtual series centered on timely and unique content across the Technology landscape. Leaders from today’s most relevant technology names gathered to take a thematic approach toward exploring market shifts, particularly in light of an increase in digital acceleration, remote work, deglobalization and changing consumer consumption habits. Attendees included more than 900 investors, 164 private and public companies, with 115 fireside chats and panels, and more than 700 one-on-one meetings.

Logo – https://mma.prnasia.com/media2/1064880/FaceCake_Logo.jpg?p=medium600

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Daszyńska-Muzyczka, BGK: The European Three Seas region is one of the fastest growing in the world

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WARSAW, Poland, Oct. 21, 2020 /PRNewswire/ — The Three Seas region is one of the fastest growing in the world and the Three Seas Initiative Investment Fund (3SIIF) is its investment vehicle for financing long-term infrastructure projects – Beata Daszyńska-Muzyczka, chairperson of the Supervisory Board of the 3SIIF and president of the Polish Development Bank BGK said during the Three Seas Summit in Tallinn (Estonia).

"We set a clear goal for the Fund – developing cross-border infrastructure investments in the region. The infrastructure gap in order to match the quality of Western European infrastructure is almost EUR 600 bn. The Fund targets three main sectors – energy, transport and digital infrastructure. Improving connections between our 11 countries are key to building economic growth" – said Daszyńska-Muzyczka.

In order to achieve the ambitious goals, BGK in cooperation with all development banks in the region initiated an international investment fund – the Three Seas Initiative Investment Fund. "Thanks to great collaboration and relationships with banks and promotional institutions in the region we built the basis for the Fund – its legal framework and strategy" – added Daszyńska-Muzyczka. Alongside local governments as cornerstone investors, the Fund aims to stimulate private capital to the region, on a commercial basis.

The founding act of the Fund was signed in May 2019 under Luxembourg law by the Polish Development Bank BGK and the Romanian EximBank. In 2020 they were joined by the Estonian government and the Latvian development institution Altum. The Fund is now fully operational with an independent investment committee.

The core sponsors analysed the market and chose professional infrastructure investment advisor with proven track record – Amber Infrastructure Group. Amber is responsible for project management, fundraising and origination for the Fund.

 "We are extremely pleased that at the Tallinn Summit additional commitments to the Fund were announced by Hungary, Slovenia, Bulgaria, Lithuania, Croatia, the US International Development Finance Corporation and the Fund’s Investment Adviser, Amber Infrastructure Group.  Poland, through BGK, was also delighted to announce it had increased its investment in the Fund.  The Fund is open to international financial institutions, as well as private institutional investors globally. This is a commercial and market driven initiative" – said Daszyńska-Muzyczka.

More information can be found at www.3siif.eu

Contact BGK:

Anna Czyż, [email protected], phone number +48 609 220 208

Related Links :

http://www.3siif.eu/

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‘AIZEN’ AI banking-as-a-Service, Empowering data platform to launch lending services

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SINGAPORE, Oct. 20, 2020 /PRNewswire/ — The financial services industry has seen drastic technology-led changes over the past few years. While some of the big tech giants have launched their own Fintech verticals, there are many brands that are also increasingly looking to offer financial services to their customers. These companies tend to partner with existing financial institutions and resell their financial products, but many fails to offer a seamless onboarding experience mainly due to partner banks’ legacy processes. 

Embedded Finance, as opposed to reselling financial products, is becoming more attractive to brands. It enables any non-financial companies to integrate innovative financial services into their offerings. This creates new revenue opportunities at low marginal costs for the brands that already have a large customer base and enables new customer experiences that drive loyalty and purchases.

Embedded finance- AIZEN's AI banking-as-a-Service
Embedded finance- AIZEN’s AI banking-as-a-Service

AIZEN, a leading provider of banking-as-a-service platform, has partnered with companies in Southeast Asia including leading e-commerce in Indonesia and e-wallet platform in Vietnam to provide an Automated Banking Operating System (ABOS) focusing on lending. The company is working with Balance Sheet providers (both banks and non-banking entities) and will act as an intermediary for all other processes related to the end-to-end credit lifecycle. ABOS is built on a robust risk management framework that automates the core operations from product design, credit acquisition, portfolio management and collection, and allows banks and brands to take proactive measures on the economic downside risks amid COVID-19.

According to the latest report by Google, Temasek and Bain & Company, digital financial services in Southeast Asia is expected to generate revenues of about USD 38 billion by 2025. Digital lending has also gained momentum as we enter the "contactless economy" after COVID crisis, and it will offer the majority of revenue opportunities. 

AIZEN has recently raised from a government-led fintech innovation fund (KGIC, also known as K-Growth) led by major banks including KB, Shinhan, Woori and NH, which brings the company’s total funding to USD 10 million including USD 3.5 million in R&D grants. The company plans to roll out Banking-as-a-Service (BaaS) primarily targeting the underserved markets in Vietnam, Indonesia, Singapore, and Taiwan.

For traditional lenders, the absence of credit history has meant a limited risk appetite for lending to this segment. Using proprietary AI technologies, AIZEN is able to better underwrite customers by converting non-traditional sources of data into credit-related data in Finance. This is powered by ABACUS, an AutoML platform in finance that is specifically designed to accommodate the fast-changing customer dynamics in real-time. 

Founded in 2016, AIZEN has been working on digital transformation projects with financial institutions including loan underwriting, transaction fraud detection, and insurance claim analysis. The company has joined Plug and Play APAC Fintech Batch in Singapore and has been named by Gartner as a Cool Vendor in AI for Fintech for high scalability and easiness of adoption. AIZEN is also a member of Intel’s AI Builders Program and is optimizing the solution with access to Intel’s latest technology and engineering expertise. "We will strategically expand our banking service with our AI operating model and will service our new AI-powered banking model in Vietnam, Indonesia, Singapore, and Taiwan," said Jung Seok Kang, CEO at AIZEN.

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Editorial & Advertiser disclosureOur website provides you with information, news, press releases, Opinion and advertorials on various financial products and services. This is not to be considered as financial advice and should be considered only for information purposes. We cannot guarantee the accuracy or applicability of any information provided with respect to your individual or personal circumstances. Please seek Professional advice from a qualified professional before making any financial decisions. We link to various third party websites, affiliate sales networks, and may link to our advertising partners websites. Though we are tied up with various advertising and affiliate networks, this does not affect our analysis or opinion. When you view or click on certain links available on our articles, our partners may compensate us for displaying the content to you, or make a purchase or fill a form. This will not incur any additional charges to you. To make things simpler for you to identity or distinguish sponsored articles or links, you may consider all articles or links hosted on our site as a partner endorsed link.
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