Appfire Acquires Swiss Atlassian App Vendor Beecom Products

Editorial & Advertiser Disclosure Global Banking And Finance Review is an independent publisher which offers News, information, Analysis, Opinion, Press Releases, Reviews, Research reports covering various economies, industries, products, services and companies. The content available on globalbankingandfinance.com is sourced by a mixture of different methods which is not limited to content produced and supplied by various staff writers, journalists, freelancers, individuals, organizations, companies, PR agencies Sponsored Posts etc. The information available on this website is purely for educational and informational purposes only. We cannot guarantee the accuracy or applicability of any of the information provided at globalbankingandfinance.com with respect to your individual or personal circumstances. Please seek professional advice from a qualified professional before making any financial decisions. Globalbankingandfinance.com also links to various third party websites and we cannot guarantee the accuracy or applicability of the information provided by third party websites. Links from various articles on our site to third party websites are a mixture of non-sponsored links and sponsored links. Only a very small fraction of the links which point to external websites are affiliate links. Some of the links which you may click on our website may link to various products and services from our partners who may compensate us if you buy a service or product or fill a form or install an app. This will not incur additional cost to you. A very few articles on our website are sponsored posts or paid advertorials. These are marked as sponsored posts at the bottom of each post. For avoidance of any doubts and to make it easier for you to differentiate sponsored or non-sponsored articles or links, you may consider all articles on our site or all links to external websites as sponsored . Please note that some of the services or products which we talk about carry a high level of risk and may not be suitable for everyone. These may be complex services or products and we request the readers to consider this purely from an educational standpoint. The information provided on this website is general in nature. Global Banking & Finance Review expressly disclaims any liability without any limitation which may arise directly or indirectly from the use of such information.

Appfire, a leading provider of apps for software development teams, today announced it is continuing to expand its product portfolio with the strategic acquisition of Platinum Marketplace Partner Beecom Products AG, makers of JSU Automation Suite for Jira Workflows, among the most widely used apps in the Atlassian ecosystem with over 18,000 active installations. The transaction is the companys second following a recent $49M investment led by Silversmith Capital Partners to expand its cloud-based product offerings and support strategic acquisitions of complementary apps.

Since 2000, Beecoms founders have bootstrapped the company to scale by focusing on developing the most trusted product solutions to help teams customize their Jira instances and work together more efficiently. Beecoms core JSU app helps companies like Cisco, Facebook, Nike, Tesla, and JP Morgan streamline workflows, without code, using transition-based triggers within Jira. JSUs addition into the Appfire product family positions it as part of a portfolio featuring several of the top-selling workflow category apps in the Atlassian ecosystem.

With JSU, the Beecom product team has developed one of the most trusted workflow wonders in the entire Atlassian ecosystem, and we have a shared passion for helping the flow of work within teams, Randall Ward, Appfire co-founder and CEO said. With such a long and impactful history of helping teams customize and scale their Jira instances, Beecom Products is a natural fit to join the Appfire portfolio of brands. We couldnt be more thrilled to welcome their team into our family.

Appfire will provide resources into Beecoms key product JSU Automation Suite for Jira Workflows, ensuring the Cloud and Data Center growth markets are served and supported at all times, to an outstanding quality.

The JSU team will remain fully dedicated to their current product line and continue to provide top-class support as members of the Appfire family. Beecom co-founder Fabian Hediger will lead the rapid growth initiatives of the company, including continued expansion of its team and establishing Zurich as an innovation hub for the growing Appfire family.

“Were thrilled to join Appfire,” said Fabian Hediger, co-founder of Beecom Products. “This strategy will propel us into the next stage of growth and accelerate our ability to help modern organizations solve challenges with our product solutions. As we scale up with Appfire, so do our capabilities to develop products and experiences that are cherished by the members of the Atlassian ecosystem globally.

As part of the transaction, Fabian Hediger will act as General Manager for Beecom Products. Beecom Services will remain an independent entity in which Michele Warmbrodt has been appointed CEO and Nicole Watanbe has been promoted to Chief of Staff. Fabian Hediger remains President of the Board of Directors for both Beecom Products AG and Beecom Services AG.

Niederer Kraft Frey served as legal counsel to Beecom Products throughout the transaction.

About Beecom Products

Beecom Products is a top-selling Atlassian Platinum Marketplace Partner. Its flagship product, JSU Automation Suite for Jira Workflows, is used by more than 18,000 teams globally. Founded in 2000, Beecom has been part of the Atlassian ecosystem since 2004 with headquarters in Zurich, Switzerland. Learn more at beecom.ch.

About Appfire

Appfire is an award-winning Atlassian Platinum Marketplace Partner and has been a global authority in the Atlassian ecosystem for nearly 15 years. Appfires popular Beecom, Bob Swift, Botron, Feed Three, and Wittified product brands comprise the largest portfolio of apps on the Atlassian Marketplace with 65+ purpose-built products and 61,000 active installations worldwide. Learn more at www.appfire.com.

Media Contact: Holly Wright

Director of Marketing


(781) 288-5757

[email protected]