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Amorepacific inks Memorandum of Understanding with Shopee to boost growth of K-beauty and reach more beauty shoppers in Asia

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Partnership will also aim to drive premium category growth with launch of Sulwhasoo regional campaign on Shopee Premium

 

SINGAPORE – Media OutReach
15 February 2021 – Shopee, the leading e-commerce platform
in Southeast Asia and Taiwan, and Amorepacific, Korea’s leading beauty company,
have signed a Memorandum of Understanding (MOU) to strengthen regional
partnership and accelerate
the growth of K-beauty in the booming online beauty category in Southeast Asia.
This year, Amorepacific will not only be focusing on growing its online
presence in Southeast Asia, but have also included Taiwan as a new market
within the partnership to boost its reach and share in the wider region.

 

Mr Michael
Youngsoo Kim, Head of Amorepacific APAC Regional Headquarters and Mr Chris
Feng, Chief Executive Officer, Shopee, signing the MOU at Shopee’s Regional
Headquarters in Singapore

 

Since launching on
Shopee Mall in 2018, Amorepacific has recorded more than 13x of growth in Gross
Merchandise Value (GMV), and doubled its e-commerce business regionally, in
2020. The leading Asian beauty brand aims to take its success further on Shopee
with data-driven strategies, joint marketing efforts and more co-branded
collaborations. Amorepacific also aims to expand the coverage of its current
portfolio of brands on Shopee to
more markets, in order to meet untapped demand and provide more
assortment to consumers. These brands include Sulwhasoo, Laneige, Mamonde, Ryo, Mise en scene, innisfree
and Etude.

 

Michael
Youngsoo Kim, Head of Amorepacific APAC Regional Headquarters,
said, “As our key e-commerce partner in the region, we are glad that we have
seen strong and successful results with Shopee, and want to take it further by
collaborating on new and innovative initiatives. With Shopee’s deep
understanding of the local market landscape in the region, engaged users, and
data expertise, we believe that Amorepacific and Shopee together, will be able
to better serve the needs of consumers by bringing more of our world-class
products to them. We also look forward to the first regional campaign of
Sulwhasoo on Shopee Premium, which will help to expand our brand presence with
the growing online luxury beauty shoppers.”

 

Chris Feng,
Chief Executive Officer at Shopee,
said, “As one of the invited brand partners of
Shopee’s newly launched Regional Champion Brands Programme[1] , we are
confident of helping Amorepacific capture more growth and opportunities
regionally with priority access and support on all
regional initiatives and resources. This partnership will also enable us to tap on their vast portfolio and
industry expertise to strengthen Shopee’s beauty and personal care
offering, giving our shoppers more choices, as well as upgrading the online
shopping experience. We look forward to working with Amorepacific to achieve
even greater success than before, as they scale their presence and investment
on e-commerce this year forward.”

 

Exclusive regional campaign for Sulwhasoo to drive
premium category growth

 

With the growth in demand of premium beauty brands
exceeding mass beauty brands on Shopee , Amorepacific will
be launching the first regional campaign for Sulwhasoo on Shopee Premium this
April, to drive online sales and premium category growth on e-commerce. This
follows the exemplary performance of Sulwhasoo’s launch in Indonesia, Vietnam
and Thailand on Shopee last year.

Sulwhasoo can curate brand content and tap on the differentiated user experience on Shopee Premium to enhance its brand storytelling, and deepen engagement with the growing number of premium and luxury consumer segments. The beauty brand will also explore launching a brand membership programme on Shopee to reward loyal shoppers.

 

Engage users with personalised and unique content

 

Amorepacific also
aims to leverage Shopee’s market leadership and deep data insights into
consumer shopping trends and behaviour, to help pre-launch new exclusive
products that serve existing brand lovers and acquire new users. In addition,
Amorepacific will also explore introducing its brand ambassadors such as
popular Korean celebrities and artistes, into its Shopee campaigns,
strengthening its brand affinity and awareness with consumers across the
region.

 

Korean beauty and
skincare continues to attract a huge following in Asia and beyond[3]. In
Shopee’s annual mega campaigns from 9.9 to 12.12, Amorepacific brands such as
Laneige and innisfree consistently ranked in the top five of the beauty
category. This is driven by consumers’ preference toward skincare products made
with unique, natural ingredient formulas[4]
and personalised beauty solutions, as well as the global rise of Korean pop
culture, particularly throughout Southeast Asia.



[1] Regional Champion Brands Programme is an
exclusive, by-invite only program open to top brand partners, aimed to better
support brands in accelerating their growth on the regional and local levels.
We currently have 17 brands on board this programme.

[2] Bain & Company report, Eight Themes That
Are Rewriting the Future of Luxury Goods: https://www.bain.com/insights/eight-themes-that-are-rewriting-the-future-of-luxury-goods/

About Amorepacific

Since 1945, Amorepacific has had a single, clear mission: to present its unique perception of beauty– namely what it calls ‘Asian Beauty’ — to the world. As Korea’s leading beauty company, Amorepacific draws from its deep understanding of both nature and human to pursue harmony between inner and outer beauty. With its portfolio of over 20 cosmetics, personal care, and health care brands, Amorepacific is devoted to meeting the various lifestyles and needs of global consumers around the world: Asia, North America, Europe, Oceania and the Middle East. Amorepacific’s research hubs located around the world are dedicated to sustainable R&D that combine the best of natural Asian ingredients and advanced bio-technology. With its world-class products, Amorepacific is acclaimed for the innovative ways in which it is transforming global beauty trends.

About Shopee

Shopee is the leading e-commerce platform in Southeast Asia and Taiwan. It was launched in 7 markets in 2015 to connect consumers, sellers, and businesses in the region.

 

Shopee offers an easy, secure, and engaging experience that is enjoyed by millions of people daily. It offers a wide product assortment, supported by integrated payments and logistics, as well as popular entertainment features tailored for each market. Shopee is also a key contributor to the region’s digital economy with a firm commitment to helping brands and entrepreneurs succeed in e-commerce.

 

Shopee is a part of Sea Limited (NYSE:SE), a leading global consumer internet company. In addition to Shopee, Sea’s other core businesses include its digital entertainment arm, Garena, and digital financial services arm, SeaMoney. Sea’s mission is to better the lives of consumers and small businesses with technology. 

News

KAMPOS Expands into South Korea & Strengthens Its Sustainable Mission Internationally

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PORTO CERVO, SARDINIA – Media OutReach – 10 February 2021 – KAMPOS, the ultimate Italian brand promoting luxury with integrity, is expanding overseas by entering the South Korean market.


The brand has recently signed a partnership with a local distributor, Sanghyun Yu, based in the capital, Seoul, and has already established KAMPOS South Korea Ltd. As part of the strategy, the brand has just launched its South Korean website (https://kampos.kr/).


When we ask the reason of this expansion to Alessandro Vergano, Founder & CEO of KAMPOS, he declares: ”This international move is more than a business decision; it is a strategic and meaningful move to strengthen our sustainable mission. We are determined to transform the way of consumption by challenging the luxury industry’s norms, inspiring change, and reducing marine waste.” He adds: ”Sharing our message at an international has become obvious as we understand the need to reach further international customer profiles outside Europe. We believe South Korea is full of opportunities and we are thrilled to collaborate with Sanghyun Yu”.

 

Sanghyun Yu is a well-recognized local distributor in South Korea with strong expertise in the market and luxury goods. ”I am extremely excited to be part of the KAMPOS journey. I believe in sustainability as the next big trend in South Korea. The younger generation wants to shop and hear about sustainable luxury brands. Today, there is a big market gap as we don’t give them access to those international changemakers. I’m determined to turn this gap into an opportunity by supporting KAMPOS”.

Discover more about the brand and the product lines on KAMPOS’s website (https://kampos.kr/).


KAMPOS

Costa Smeralda

by the Sea to the Sea with Integrity

KAMPOS is an Italian luxury brand that believes in creating a world with integrity now and for future generations. KAMPOS supports a socially responsible line of fashion products and accessories. KAMPOS’ unique selling proposition is predicated on raising awareness of over-fishing and marine pollution by offering consumers clothing that is made of recycled plastic bottles and fishing nets or sustainable and organic fabrics.

https://kampos.kr/

www.instagram.com/kampos/

www.facebook.com/kampos/

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Avnet and ON Semiconductor Accelerate IoT Innovation with New Development Framework

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Complete cloud-based ecosystem removes development obstacles for IoT device OEMs through trusted partners and state-of-the-art building blocks

 

PHOENIX, US – Media
OutReach
 – 8 February 2020 – Leading
global technology solutions provider Avnet (Nasdaq: AVT) and ON Semiconductor (Nasdaq: ON), driving energy efficient innovations, have
joined forces to create a framework that helps OEMs more rapidly
develop end-to-end Internet of Things (IoT) devices. The collaboration simplifies
the process of building IoT-enabled devices through rapid prototyping system solutions
from ON Semiconductor that are preconfigured to connect to IoT application
developers and service providers through the cloud. Avnet’s IoTConnect® Platform,
powered by Microsoft® Azure and the associated Avnet IoT Partner Program
facilitate this connection. The first supported solution from ON Semiconductor
is the RSL10 Sensor Development Kit, which features the industry’s lowest power
Flash-based Bluetooth® Low Energy radio and an array of advanced environmental
sensors.

 

Through this collaboration, Avnet and
ON Semiconductor remove as much complexity from the IoT development process as
possible. This allows OEMs to easily build products and experiences around
those products and bring them to market faster, while at the same time lowering
risk. Avnet and ON Semiconductor offer a selection of pre-integrated hardware
and software solutions with a range of connectivity options. Guidance on
building the solution is also provided for the purposes of simplifying and
speeding development and allowing the OEM to focus on building
market-differentiated solutions.

 

“With innovative, low-power system solutions
from ON Semiconductor alongside the robust IoTConnect platform, Avnet and ON
Semiconductor provide a secure development environment for jumpstarting any IoT
initiative,” said Wiren Perera, who heads IoT at ON Semiconductor. “IoT
presents a huge opportunity for OEMs to add autonomy to their products via
sensing, connectivity and actuation, which can create new revenue streams and
improve efficiencies. ON Semiconductor and Avnet can help OEMs drive innovation
forward by building smarter devices that address their customers’ needs.”

 

In addition, an OEM may need many new
skillsets just to get an IoT project started, making it challenging for one
company to get all the pieces to work together seamlessly. This includes
dealing with the complexity of a diverse and global supply chain required to
build then deliver IoT solutions.

 

“Avnet and ON Semiconductor are offering
solutions to meet the changing needs of OEMs and their customers,” said Lou
Lutostanski, vice president of IoT, Avnet. “We’re providing ways to help OEMs
stay competitive, maximize revenue potential, and design with the right
technologies to create secure IoT solutions.”

For more information on how OEMs can address their IoT design
needs, please visit: http://Avnet.com/Iotwithon

 

About ON Semiconductor

ON Semiconductor (Nasdaq: ON) is driving energy efficient innovations, empowering customers to reduce global energy use. The company is a leading supplier of semiconductor-based solutions, offering a comprehensive portfolio of energy efficient, power management, analog, sensors, logic, timing, connectivity, discrete, SoC and custom devices. The company’s products help engineers solve their unique design challenges in automotive, communications, computing, consumer, industrial, medical, aerospace and defense applications. ON Semiconductor operates a responsive, reliable, world-class supply chain and quality program, a robust compliance and ethics program, and a network of manufacturing facilities, sales offices and design centers in key markets throughout North America, Europe and the Asia Pacific regions. For more information, visit http://www.onsemi.com. Follow @onsemi on Twitter.

About Avnet

Avnet is a global technology solutions provider with an extensive ecosystem delivering design, product, marketing and supply chain expertise for customers at every stage of the product lifecycle. We transform ideas into intelligent solutions, reducing the time, cost and complexities of bringing products to market. For nearly a century, Avnet has helped its customers and suppliers around the world realize the transformative possibilities of technology. Learn more about Avnet at www.avnet.com.

Follow Avnet on Twitter: @Avnet  

Follow Avnet on Instagram: http://www.instagram.com/Avnet

Connect with Avnet on Facebook: http://www.facebook.com/AvnetInc

Connect with Avnet on LinkedIn: http://www.linkedin.com/company/avnet

All brands and trade names are trademarks or registered trademarks, and are the properties of their respective owners. Avnet disclaims any proprietary interest in marks other than its own.

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Industrial Designers Society of Hong Kong Recruit Local Talents for “ReMix · Yesterday’s Future, Invent Tomorrow!”

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Relaunch Historical Hong Kong Brands to Achieve New Heights

 

HONG KONG SAR – Media OutReach – 9 February
2021 – Industrial Designers Society of Hong
Kong (IDSHK)
has always strived to promote the professional standards
of industrial designs and to elevate the professional status of industrial
designers in Hong Kong.

For the first time, IDSHK will organize the “ReMix · Yesterday’s Future, Invent
Tomorrow!
(Remix) program. The program will bring local industrial designers and historical
Hong Kong brands together, with the alliance of igniting creativity sparks and
infusing new perspectives into established brands. The brands that will
collaborate for the program are: Made
by
Carmel, Chicks, Red Apple, Yuet Tung China Works X Tung Hing Glass
& Metal Ware and AXIS watch
.

“Remix” is now
inviting talented designers, design teams or companies to participate in this year’s
program: relaunch historical Hong Kong brands to achieve new heights.

The “ReMix” program aims to align design teams
with the collaborating brands. All new products will be design-led throughout
the product development process, creating a series of products with unique style
and characters.

Mr. Leung Chun-Fai, President of the Hong Kong Industrial
Designers Association said: “Most people have limited understanding of industrial
design in Hong Kong because industrial designers have always been the unsung heroes
behind international brands. Through this program, we spark to showcase the
charm of Hong Kong designs, let people enjoy the results of excellent designs
and appreciate Hong Kong brands from new perspectives, and thus achieving a triple
win situation!”

To participate in the program, applicants have to first submit
their CVs and past portfolios. Then the applicants put forward the brands they
are interested in, together with the reasons for their choices and views on future
busines opportunities on the program website. The short-listed applicants will then
be invited to present their design ideas to representatives of the brands and
the assessment panel in an interview via video conference. Finally, the selected
applicants will collaborate and design new products with leading local brands, and
be awarded royalty fees and design credits for their new products. Apart from media
interviews for the selected designers, the new products will be promoted in roving
exhibitions and major online and offline sales channels.

Application starts on 18 January 2021. Deadline for the
first part of the application is 28 February 2021. For more details, please
visit the IDSHK website at http://www.idshk.org/yesterdays-future-invent-tomorrow/.
For further questions, please send email to [email protected]
or call 3586 8831 directly.

 

Important Dates:

Application starts

Email: from
18 January 2021

Online: from
18 February 2021

Deadline for
1st part of the application
(CV and portfolio submission)

28 Feb 2021

Deadline for 2nd
part of the application
(indicate brand choice(s), reasons, and insights)

10 March 2021

Interviews

29 March 2021

Announcement

Early April
2021

New Product
Development and Production

Early April
to December 2021

 

Application Eligibility:

  • Team of 1-3 designers (at
    least half of the team members must be a HKID card holder) OR a Hong Kong registered
    company.
  • One of the team members
    must be

–  a member of IDSHK

–  OR an industrial designer with qualification*
and at least 3 years of working experience

–  OR an industrial designer without relevant
qualification but have more than 5 years of working experience in product
design.

*Qualification means a recognized diploma/ associate
degree/ university degree holder or above in product/ industrial design or
related disciplines.

 

Advisory /& Assessment Panel:

Mr. LEUNG
Chun-Fai

President,
Industrial Designers Society of Hong Kong (IDSHK)

Dr. Charles
CHAN

Founder
and Director
, Tunbow Group

Mr. Tommy LI

Creative
Director
, Tommy Li Design Workshop Ltd.

Mr. MUI
Yiu-Cheung (Kelvin)

Founding
Director
, Axiom Design Partnership Ltd.

Ms. Agatha
TSANG

Founder,
Bon Bone Design

Mr. Elmond
CHEUNG

Vice
President
, city’super brand, City Super Group

About Industrial Designers Society of Hong Kong

Industrial Designers Society of Hong Kong (IDSHK) is a non-profit organization founded in 2002. IDSHK aims to promote state-of-the-art and professional practice of Hong Kong’s industrial design, and to leverage its status. In 2004, IDSHK has established and implemented the “Professional Practice & Contract Template for Hong Kong Industrial Designers”. It is expected to foster the public interests to the value of industrial design (ID).

IDSHK promotes knowledge exchange regularly through ID seminars, knowledge-sharing forums, mentor workshops and visits to the international ID Expo & Forum in China. IDSHK has successfully established collaborations and strategic alliance partnership with industrial bodies and education institutes.

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