AlertEnterprise Hires New Director of Sales Ashish Khurana, and Director of Marketing Reta Booij, to Accelerate Partner Growth

Editorial & Advertiser Disclosure Global Banking And Finance Review is an independent publisher which offers News, information, Analysis, Opinion, Press Releases, Reviews, Research reports covering various economies, industries, products, services and companies. The content available on is sourced by a mixture of different methods which is not limited to content produced and supplied by various staff writers, journalists, freelancers, individuals, organizations, companies, PR agencies Sponsored Posts etc. The information available on this website is purely for educational and informational purposes only. We cannot guarantee the accuracy or applicability of any of the information provided at with respect to your individual or personal circumstances. Please seek professional advice from a qualified professional before making any financial decisions. also links to various third party websites and we cannot guarantee the accuracy or applicability of the information provided by third party websites. Links from various articles on our site to third party websites are a mixture of non-sponsored links and sponsored links. Only a very small fraction of the links which point to external websites are affiliate links. Some of the links which you may click on our website may link to various products and services from our partners who may compensate us if you buy a service or product or fill a form or install an app. This will not incur additional cost to you. A very few articles on our website are sponsored posts or paid advertorials. These are marked as sponsored posts at the bottom of each post. For avoidance of any doubts and to make it easier for you to differentiate sponsored or non-sponsored articles or links, you may consider all articles on our site or all links to external websites as sponsored . Please note that some of the services or products which we talk about carry a high level of risk and may not be suitable for everyone. These may be complex services or products and we request the readers to consider this purely from an educational standpoint. The information provided on this website is general in nature. Global Banking & Finance Review expressly disclaims any liability without any limitation which may arise directly or indirectly from the use of such information.

AlertEnterprise Inc., the leading physical-logical security convergence software company, today announced the appointment of Ashish Khurana as Director of Sales, Eastern US and Reta Booij as Director of Marketing, Partner and Events. The two appointments are part of the companys ongoing strategy to accelerate partner channel growth.

Ashish Khurana is an accomplished sales professional who has 20 years of experience with primary expertise in solution selling for Identity Management products such as smart cards, badging, PACS, & Kiosks for Employee/Visitor Management. Ashishs sharp technical aptitude and industry relationships has led to a proven record of success in building sales channels and developing market demand. Mr. Khurana will help spearhead the development of partner sales in the Eastern United States.

Reta Booij is a highly skilled and successful global marketer and event planner with a 10-year track record of delivering world-class integrated partner marketing strategies and events. Retas proven ability to drive revenue growth through versatile sales enablement and event production will be a key asset to AlertEnterprises partner channel growth. Mrs. Booij will help lead the development of the AlertEnterprise global Partner Program.

The rapid expansion of our partner channel is an important part of our growth strategy, said Imran Rana, AlertEnterprise Senior Vice President of Sales. Ashish and Reta will be instrumental in that expansion and their appointment comes at a time of accelerated growth for the company.

As the company anticipates continued rapid growth, AlertEnterprise is adding proven industry talent to support its expansion.

About AlertEnterprise

AlertEnterprise software provides true prevention of insider threats, fraud, theft, sabotage and acts of terrorism by overcoming vulnerabilities and blended threats across Information Technology, Operational Technology (OT), Physical Access Systems and Industrial Control Systems. Purpose-built for protecting critical infrastructure in key sectors, such as utilities, oil and gas, airports, federal agencies, financials, pharmaceuticals and healthcare, AlertEnterprise solutions deliver industry-specific situational awareness with continuous monitoring and incident management. To learn more about AlertEnterprise, please visit

Stay Connected

Follow us on Twitter, LinkedIn, and Facebook.

Willem Ryan
Vice President, Marketing and Communications
E-mail: [email protected]